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Show Results For
- All HBS Web
(1,242)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (242)
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
Keywords: Consumer Products / Retail
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details
Keywords: Sean Silverthorne
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details
Keywords: Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details
- 26 Jul 2011
- First Look
First Look: July 26
firms must understand how changes in service affect customer demand. Supplier reliability tracking is a process whereby customers use past supplier performance to build beliefs about supplier capabilities and hence about future supplier... View Details
Keywords: Sean Silverthorne
- 01 Dec 2003
- News
Business Answers the Call
Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to Harvard, this time enrolling at the Graduate School of Education.... View Details
- 13 Apr 2010
- First Look
First Look: April 13
case:http://cb.hbsp.harvard.edu/cb/product/910017-PDF-ENG Transforming ASUSTeK: Breaking from the Past Willy Shih, Ho Howard Yu, and Hung-Chang ChiuHarvard Business School Case 610-041 What happens when an original design manufacturer (ODM) firm tries to transform... View Details
Keywords: Martha Lagace
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
countries improve trade conditions and build sustainable practices. Back then, fair trade essentially referred to a system of price-fixing, using Resale Price Maintenance contracts to help smaller businesses and associations compete... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
would like to share with fellow recruiters or those who are new to recruiting with HBS? HBS candidates are the best of the best—be sure to work with your Recruiting Relations Manager to develop a recruiting strategy that allows you to get on campus early and often to... View Details
Keywords: Real Estate
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
its Internet compatibility." For a second group of more online-savvy students, the Internet is viewed as a tremendous opportunity. "We're entering a new age," Hoegh asserted, "where you can build something worthwhile and gain worldwide... View Details
Keywords: Meg Gardner
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Henry H. Kuehn (MBA 1969) MIT Press An illustrated guide to more than 200 gravesites of famous architects from Aalto Alvar to Frank Lloyd Wright. All working architects leave behind a string of monuments to themselves in the form of View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace