Startup Marketing - Publications - Faculty & Research

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty

Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details

01 Sep 2016
News

The Big Business of Little Loans

Funding Circle, among others. It was a wide circle. These startups are part of a new ecosystem filling the void left by traditional banks that don’t want to lend to small businesses because they are too risky or because interest rates are... View Details

Keywords: Nancy Miller

08 Nov 2016
Blog Post

Alumni: Where Are They Now? Featuring: Phil Strazzulla

product roadmap. How has having an MBA impacted your career? We're a startup most of our future customers have never heard of. HBS gives me credibility when selling to larger companies. While HBS helped shape the way I think about the... View Details

Keywords: Technology

Profile

Jennifer DeWhitt

marketing and finance. While pursuing her degree, Jennifer taught at an alternative school near campus that served at-risk youth. After graduation, she joined Bain & Co., where she “worked on the Dallas expansion plans for KIPP... View Details

Web

Who We Are | Research Associates

a marketing manager with experience at both startups and established companies. The diversity of my real-life experience gave me the confidence and expertise to develop cases, teaching notes, and simulations... View Details

Profile

Andres Sarmiento

graduate committed to work full time in my startup and take it to the next level. What are you most looking forward to in your career? For a technical person, it's odd to say that what I look forward to the most is to work with people. I... View Details

Keywords: Entrepreneurship; Technology; Services

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

helped large Greek companies and startups compete more effectively. But that hasn't happened.” Greek politicians are blaming, first, one another based on the party affiliation, and second, their European creditors for imposing harsh... View Details

Keywords: by George Serafeim

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers an introspection of his tenure. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

14 Sep 2010
First Look

First Look: September 14, 2010

of lighter labor market regulations and more human capital specialize relatively more in people management. There is evidence for complementarities between information and communication technology, decentralization, and management, but... View Details

Keywords: Sean Silverthorne

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

that perspective to the next level,” she shared. Schoonbeek was also eager to gain more experience as an operator at a startup company to supplement her experience as a consultant working with large businesses. Specifically, she was drawn... View Details

14 May 2014
News

(Re)moving the Needle

"There are three ways to evaluate an opportunity," he says. "First, you need an important problem to work on, one where there is a market that can be created. Second, you need to examine the ways you can address unmet needs and quantify... View Details

Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services

01 Jun 2018
News

Case Study: Tip the Scale

counts thousands of members throughout New England and New York, a market that Cummings believes could support 100,000 customers or more. In the last year, Cummings hired sectionmate Philip Giampietro as CFO, a signal of the company’s... View Details

01 Feb 1997
News

Doing It Your Way

In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

Web

Faculty & Advisors | MBA

commercialization to market leadership. He is a former US Army Ranger. In addition to work with MS/MBAs, Tom has also taught Entrepreneurship and Innovation at Harvard College Thomas R. Eisenmann Howard H. Stevenson Professor of Business... View Details

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

the Communist Party and Chinese governments—local, provincial, and national—shape market opportunities? How do Chinese firms expand overseas? How do family businesses survive and thrive in an economy where the state still plays such a... View Details

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details

16 Feb 2010
News

Winging It

Keywords: News, Library, Internet, and Other Services; Information

15 Nov 2013
News

Helping Bright Ideas Shine Again

now, but that could change in a few years when the markets are right. "We specialize in restructuring patents, carrying out further development work, then getting them into the hands of strategic buyers who can bring them to market."... View Details

Keywords: Robert S. Benchley

21 Jul 2014
Research & Ideas

Is a Gap in Small-Business Credit Holding Back the American Economy?

engine for innovation and job creation to drive competitiveness, while also providing a path to a prosperous lifestyle for countless American families. But today, small businesses are not creating these jobs at the rate that we need. The recession saw an unprecedented... View Details

Keywords: by Karen Mills; Manufacturing

28 Mar 2017
First Look

First Look at New Research, March 28

https://cb.hbsp.harvard.edu/cbmp/product/617010-PDF-ENG Harvard Business School Case 817-002 Classtivity: Payal's Pirouette A few months after launching a new fitness technology product, the small staff of New York startup Classtivity... View Details