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Show Results For
- All HBS Web
(1,814)
- People (3)
- News (279)
- Research (1,342)
- Multimedia (6)
- Faculty Publications (899)
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
in how to integrate Web 2.0 into a brand in a way that both honors and expands the brand into the world. "I hope the big message coming out of this case is strategy before... View Details
- Web
Frequently Asked Questions | HBS Online
section or on our Policies page . You can also chat with us if you have a question that hasn't been addressed. CLIMB Credential of Digital Innovation and Strategy CORe AI Essentials for Business Alternative Investments Business Analytics... View Details
- Web
National Markets - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details
Keywords: Business Model; Business Earnings; Cost; Cost Management; Financial Statements; Financial Condition; Financial Management; Stocks; Profit; Revenue; Price; Food; Business History; Employment; Brands and Branding; Product Positioning; Marketing Strategy; Business Strategy; Expansion; Competitive Strategy; Food and Beverage Industry; Technology Industry; Asia; China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- 22 Feb 2022
- News
Breaking News
the profession. Journalists are asking, Whom do we serve? How do we know what people think is important? Any good reader-revenue strategy has to be built around a real understanding of the audience and what motivates people to consume... View Details
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
Implications for Non-communicable Disease Control Strategies By: Balsari, S., P. Vemulapalli, M. Gofine, K. Oswal, R. Merchant, S. Saunik, G. Greenough, and T. Khanna Abstract—Cardiovascular disease is the leading cause of mortality from... View Details
Keywords: Sean Silverthorne
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details
Keywords: by Michael Blanding
- November 2008 (Revised October 2012)
- Case
Nestle
By: David E. Bell and Mary Louise Shelman
In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's... View Details
- November 2019 (Revised April 2021)
- Technical Note
Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?
By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply ＆ Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
Wells, John R., and Benjamin Weinstock. "Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?" Harvard Business School Technical Note 720-371, November 2019. (Revised April 2021.)
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
our growth strategy to diversify the business portfolio. One of my key responsibilities is to ensure that everything we do has a well-documented system and process. A day at work could involve any or all of the activities I mentioned... View Details
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for a city or country, Greyser... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details
Keywords: Dina Gerdeman
- 22 Jan 2016
- Blog Post
Case Protagonists at HBS
pursued an MBA to prepare to do what he loved. Next year, he’ll be joining Samsung’s global strategy consulting group in Seoul. What’s it like to learn through the case method? The case method is, hmm Nervousness. Confidence. Inspiration.... View Details
- Web
Harvard Business School
general manager of OgilvyOne Consulting, responsible for creating new offerings in brand and marketing strategy development, planning, analytics, customer experience design, and database marketing. She began... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken... View Details
- Web
Courses by Faculty Unit - Course Catalog
Entrepreneurial Management and General Management) George Serafeim Spring 2025 Q3Q4 3.0 Strategy Execution Dennis Campbell Spring 2025 Q3Q4 3.0 Systems for Scaling Ventures (SSV) (also listed under Entrepreneurial Management) Tatiana... View Details
- Web
2022 Reunion Presentations - Alumni
this session, we will consider the implications of living in a permanent state of elevated turbulence. COVID has been an object lesson in having to continuously reassess changing conditions and adapt both strategy and operations to the... View Details
- 08 Sep 2020
- Blog Post
2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)
paired student teams with technologies developed at the University, alongside an experienced industry mentor. The student teams were responsible for developing a commercialization strategy for the inventor and advancing the business plan.... View Details