Advertising Industry - Publications - Faculty & Research

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

They therefore contemplate a channel incentive program; a special promotion is planned, more trade promotion and advertising are planned, and channel margins are enhanced. This is channel management as most of us know it, but we might as... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details

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December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

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25 Feb 2014
First Look

First Look: February 25

the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic... View Details

Keywords: Sean Silverthorne

22 Jan 2013
First Look

First Look: Jan. 22

Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of... View Details

Keywords: Sean Silverthorne

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

dollars for that?' They come to grips with the idea that physical appearance plays a part in how you price a car, but with an industrial product, it's all about the value you create." Hernias R Us Case: Shouldice Hospital Limited... View Details

Keywords: by Garry Emmons

01 Mar 2005
News

Answering the Call

customer. When students learn that a hammer pad basically consists of coiled steel, they often exclaim, ‘And I’m expected to pay thousands of dollars for that?’ They come to grips with the idea that physical appearance plays a part in how you price a car, but with an... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2017
News

Yoga Inc.

global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details

Keywords: Deborah Halber

25 Aug 2010
News

Games, Parties, Pranks, and Celebrations

as they remained in class when it ran overtime. He recalls skits from 1984A and 1985A, one titled “Benaway” and another an advertising pitch for an ad for HBS featuring Dean McArthur. He also remembers Halloween costume classes, for which... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Apr 1996
News

Technology for Learning's Sake

digital world," elaborates Upton, a Technology and Operations Management professor with a Ph.D. in industrial engineering. The current initiative began with the refitting of the School with an open architecture using Internet-based... View Details

Keywords: by Deborah Blagg; photo by David Zadig

12 Feb 2008
First Look

First Look: February 12, 2007

industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,... View Details

Keywords: Martha Lagace

01 Dec 2011
News

Making the Case for Leadership

about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details

28 Oct 2008
First Look

First Look: October 28, 2008

important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a technique called Design Structure... View Details

Keywords: Martha Lagace

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

the military — in the last 40 or 50 years. Today, businesses and other enterprises are flatter, much less hierarchical, and much more diverse than the companies that first grew to great scale and came to define the modern industrial... View Details

Keywords: by Christina Pazzanese

29 Jun 2007
First Look

First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the... View Details

Keywords: Martha Lagace

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for... View Details

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details

01 Dec 2008
News

A Force for Good

through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details

14 Jan 2014
First Look

First Look: January 14

physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class... View Details

Keywords: Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details

Keywords: Martha Lagace

Publications

Publications

Show Results For

Show Results For

The Promise of Channel Stewardship

Fishbowl: Scaling Up

Fishbowl: Scaling Up

First Look: February 25

First Look: Jan. 22

Classic Cases Live On at HBS

Answering the Call

Yoga Inc.

Games, Parties, Pranks, and Celebrations

Technology for Learning's Sake

First Look: February 12, 2007

Making the Case for Leadership

First Look: October 28, 2008

Here’s How Businessman Trump Is Likely to Approach the Presidency

First Look: June 29, 2007

Silicon Valley’s “Detroit Moment”

Can Marketing Help Halt the Heroin Epidemic?

A Force for Good

First Look: January 14

First Look: September 29