Publications

Publications

Filter Results: (1,570) Arrow Down
Filter Results: (1,570) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 52 of 1,570 Results →
  • October 1995 (Revised January 1998)
  • Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
Related
  • March–April 2024
  • Article

Retailers and Health Systems Can Improve Care Together

By: Robert S. Huckman, Vivian S. Lee and Bradley R Staats
Health systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and unequal access to primary and other types of care. However, if retailers and health systems were to form strong... View Details
Keywords: Health Care; Retail; Retailers; Consumer; Health Care and Treatment; Value; Consumer Behavior; Business Model; Partners and Partnerships; Health Industry; Retail Industry; United States
Related
  • March 2016 (Revised November 2021)
  • Teaching Note

T-Mobile in 2013: The Un-Carrier

By: John Beshears and Francesca Gino
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details
Keywords: Wireless Industry; Telecommunications; Mobile; Service Contracts; Behavioral Economics; Add-on Fees; Shrouded Attributes; Contracts; Competitive Strategy; Consumer Behavior; Infrastructure; Mobile and Wireless Technology; Telecommunications Industry; United States
Related
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Related
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

means to issue an integrated report is not yet well defined. At least five US companies—AEP, KKR, Southwest Airlines, Pfizer, and United Technologies Corporation—declare that they practice integrated reporting. Natura, Novo Nordisk, and... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • 04 Feb 2008
  • News

After Twenty Years, Rankings Remain Controversial

business schools developed at best a love-hate relationship with the rankings. Those that moved up from obscurity tended to like them. Perennial leaders like HBS and Wharton regarded them as meaningless “beauty contests” and stopped cooperating with the various... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • February 2023 (Revised June 2023)
  • Supplement

Graphic Packaging: Project Cowboy (C)

By: Benjamin C. Esty and E. Scott Mayfield
Analyzes the company’s decision on Project Cowboy following the events described in the B Case. View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
Related
  • 01 Jun 2024
  • News

The Exchange: Chance Encounters

Assistant Professor Maria Roche and Associate Professor Andy Wu; image by John Ritter Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to... View Details
Keywords: Jen McFarland Flint
  • 01 Feb 2000
  • News

No Place Like Home

beyond the reach of many. Today, the demand for affordable housing exceeds the supply by a record 5.3 million units. READ MORE William Jones: Builder With a Mission Bart Harvey: Opportunity for Others READ MORE William Jones: Builder With... View Details
Keywords: Garry Emmons
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

source software (OSS) over proprietary software in an attempt to reduce costs creating an unexpected demand shock for OSS. Analysis using the rest of the EU as controls via difference-in-differences and synthetic control frameworks shows... View Details
Keywords: Dina Gerdeman
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

emerging markets. Companies are now taking seriously the need to be truly global. How do we develop leadership able to work in diverse markets with ever more demanding stakeholders (employees, customers, communities) around the world? How... View Details
Keywords: by Sean Silverthorne
  • June 2002
  • Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
Related
  • 01 Sep 2009
  • News

A Student Plan Goes to Washington

encourage non-TARP companies to allocate voluntarily slots for three CGC directors. The proposal anticipates demand for roughly 500 professional directors within five years. “I wouldn’t say that the current corporate governance system is... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government
  • 25 Jun 2020
  • News

Covering All Corners

Riad Armanious (MBA 2008) regards the pandemic as the greatest professional challenge he has faced as managing director of family-owned Eva Group and CEO of Eva Pharma, a multinational pharmaceutical company headquartered in Egypt. The View Details
  • 10 Jun 2014
  • First Look

First Look: June 10

growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market economies such as the View Details
Keywords: Sean Silverthorne
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Related
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Related
  • 22 Jul 2020
  • Blog Post

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

case studies per day, challenging discussion, etc.) of typical business school study. We were confident that if we deployed our outstanding recruiters to Black and other college campuses across the United States, we would be flooded with... View Details
Keywords: All Industries
  • 10 Mar 2021
  • News

In My Humble Opinion: A Timely Tension

Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising... View Details
Keywords: by Garry Emmons