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- All HBS Web (1,588)
- Faculty Publications (485)
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- 11 Nov 2021
- Blog Post
ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to
differently,’” Tseng says. “I know what that means: Someone could have gotten killed.” If Brandon Tseng was prescient about the demand for technology that could reduce the risks associated with indoor-clearance operations, Ryan Tseng... View Details
- 25 Jun 2020
- News
Covering All Corners
Riad Armanious (MBA 2008) regards the pandemic as the greatest professional challenge he has faced as managing director of family-owned Eva Group and CEO of Eva Pharma, a multinational pharmaceutical company headquartered in Egypt. The View Details
- January 2022
- Supplement
SpartanNash Company: The Amazon Warrants (B)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (B)." Harvard Business School Supplement 222-033, January 2022.
- 11 Feb 2021
- Blog Post
Good Leadership Is an Act of Kindness
"Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind." —Henry James As a professor of business administration in the Organizational Behavior Unit at the Harvard Business... View Details
Keywords: All Industries
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- 01 Sep 2011
- News
Charged Up
driven by the automotive industry, followed by smart grid stabilization solutions that provide “fill-in” power when customer demand outstrips supply. Given the technology’s potential applications and finite employee resources, the case... View Details
- 05 Mar 2020
- News
Green Light
shipping containers—necessitates a white cap and a lab coat. The units feature a double-door protocol that requires the exterior door to be closed before a second internal door can be opened. In the far corner of the building, a... View Details
- Profile
Paul Luning
largest student-run conferences in the world. Forbes has rated it one the top twelve globally. This year, we had 1,400 participants and tickets sold out two weeks before the conference began." The demand was so great that Paul and... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details
Keywords: Sean Silverthorne
- April 2020
- Supplement
Luvo (B)
By: José B. Alvarez and Natalie Kindred
This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details
Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada
Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Supplement 520-101, April 2020.
- 11 Jan 2016
- Research & Ideas
Is Group Loyalty a Force for Good or Evil?
you are trying to do is create a sense of loyalty or trust in the firm,” says Tandon Family Professor Francesca Gino, a member of the Negotiation, Organizations & Markets unit at Harvard Business School. “But that can make people so... View Details
Keywords: by Michael Blanding
- 31 Mar 2011
- News
Building an Online Swap Shop
on paper: ‘Yeah, sure, we’re just going to create demand here and supply here, and it’s all going to work out.’ Even now, we’re still dealing with big challenges.” Soon after launching in April 2010, thredUP received seed financing from... View Details
- June 2024 (Revised November 2024)
- Case
Dylan Mulvaney and Bud Light
By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)
- 14 Jun 2011
- First Look
First Look: June 14
conflict between the old and the new. Successful CEOs first develop a broad, forward-looking strategic aspiration that sets ambitious targets both for innovation and core business growth. They then hold the tension between innovation unit... View Details
Keywords: Sean Silverthorne
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 01 Jun 2007
- News
Mission Possible
granted in the United States that there are people you can turn to for advice about entrepreneurship,” says Cindy Ko, vice president of international expansion at Endeavor, a nonprofit economic-development organization based in New York.... View Details
- 27 Sep 2011
- First Look
First Look: September 27
the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the... View Details
Keywords: Sean Silverthorne
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising... View Details
Keywords: by Garry Emmons