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Show Results For
- All HBS Web
(5,785)
- People (25)
- News (982)
- Research (3,906)
- Events (27)
- Multimedia (22)
- Faculty Publications (2,552)
- 24 Aug 2018
- Video
Customer Interaction Days
- September 2024
- Supplement
Allbirds: Decarbonizing Fashion (B)
By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details
Keywords: Financial Markets; Initial Public Offering; Global Strategy; Collaborative Innovation and Invention; Innovation Strategy; Knowledge Sharing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Performance; Diversification; Stocks; Transformation; Fashion Industry; United States; San Francisco; California; Europe; Asia; New Zealand
Toffel, Michael W., Kenneth P. Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (B)." Harvard Business School Supplement 625-004, September 2024.
- December 2010 (Revised June 2014)
- Supplement
eBay Partner Network — slide supplement
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
- 06 Jan 2012
- News
A Digital Death? Why Kodak Stopped Clicking
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- March 2021
- Case
Wearable Technology
By: Andy Wu, Jacob Chouinard and Christie Klauberg
Wearable electronics were endpoint devices designed to be worn, sense the human body and interact with the environment around the wearer, connecting humans to the Internet of Things. Wearable technology received a great deal of attention in the past decade and reached... View Details
Keywords: Wearables; Internet Of Things; Technological Innovation; Product Development; Technology Adoption; Analysis
Wu, Andy, Jacob Chouinard, and Christie Klauberg. "Wearable Technology." Harvard Business School Case 721-453, March 2021.
- November 2015 (Revised May 2016)
- Case
Aspiring Minds
By: Karim R. Lakhani, Marco Iansiti and Christine Snively
By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
- 2023
- Working Paper
Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship
By: Michael Ewens, Ramana Nanda and Christopher Stanton
We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases... View Details
Ewens, Michael, Ramana Nanda, and Christopher Stanton. "Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship." Harvard Business School Working Paper, No. 20-119, May 2020. (Revised September 2023. Forthcoming at Journal of Finance.)
- August 2016 (Revised March 2018)
- Case
Videojet (A)
In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high-tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet... View Details
Keywords: Managerial Processes; Conglomerates; Relational Contracts; Corporate Strategy; Business Conglomerates; Diversification; Management Practices and Processes; Strategy; Manufacturing Industry; United States
Sadun, Raffaella, Bharat Anand, and Eric Van den Steen. "Videojet (A)." Harvard Business School Case 717-403, August 2016. (Revised March 2018.)
- 26 Nov 2018
- HBS Seminar
Emily Truelove, MIT Sloan School of Management
- 26 Nov 2007
- Research & Ideas
Best Practices of Global Innovators
can provide a valuable source of product differentiation. And finally, advances in development tools (e.g., computer-aided design) coupled with a move to more open architectures and technical standards have... View Details
Keywords: by Sean Silverthorne
- June 1997 (Revised May 1998)
- Case
Exploring Brand-Person Relationships: Three Life Histories (Condensed)
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories (Condensed)." Harvard Business School Case 597-091, June 1997. (Revised May 1998.)
- April, 2023
- Article
Reducing Information Barriers to Solar Adoption: Experimental Evidence from India
By: Meera Mahadevan, Robyn C. Meeks and Takashi Yamano
Off-grid solar technologies hold promise for unelectrified and low-quality electricity settings; however, their adoption remains low. Important barriers to adoption, such as incomplete information remain relatively unexplored in developing countries. In collaboration... View Details
Keywords: Technology Adoption; Renewable Energy; Knowledge Sharing; Developing Countries and Economies; India
Mahadevan, Meera, Robyn C. Meeks, and Takashi Yamano. "Reducing Information Barriers to Solar Adoption: Experimental Evidence from India." Energy Economics 120 (April, 2023).
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
much more likely to remain in an organization, leading directly to fewer hires from outside the organization," Heskett writes in the book. "This, in turn, results in lower wage costs for talent; lower recruiting, hiring, and training costs; and higher View Details
Keywords: by Sean Silverthorne
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
By: Frank V. Cespedes
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy
Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
- February 2009 (Revised May 2010)
- Case
Orange: Read&Go
By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details
Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France
Eisenmann, Thomas R., Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow, and Elena Corsi. "Orange: Read&Go." Harvard Business School Case 809-122, February 2009. (Revised May 2010.)
- July 2002 (Revised August 2002)
- Case
SIG Beverages (A)
SIG Beverages, a leading supplier of bottling and packaging systems for the beverage industry, has recognized an opportunity in providing services for its product end users. Management's challenge is to develop a service portfolio to address end users' needs, while... View Details
Keywords: Organizational Change and Adaptation; Production; Service Delivery; Manufacturing Industry; Italy
Oliva, Rogelio, and James Quinn. "SIG Beverages (A)." Harvard Business School Case 603-018, July 2002. (Revised August 2002.)
- 22 Nov 2022
- Research & Ideas
When Agreeing to Disagree Is a Good Beginning
joined by Julia Minson, an associate professor of public policy at the Kennedy School who researches the psychology of disagreement at the Minson Conflict and Collaboration Lab, for “How to Engage in Productive Disagreement.” The event... View Details
Keywords: by Clea Simon, Harvard Gazette
- March 2020
- Case
ZEISS Group: Organize by Customer Culture?
By: Willy C. Shih
How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details
Shih, Willy C. "ZEISS Group: Organize by Customer Culture?" Harvard Business School Case 620-103, March 2020.
- 30 Jul 2013
- News