Publications

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09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

"Self-regulation" increasingly rings like a mantra in business. Just think of topics in the news over the past couple of months, such as the Italian fashion industry's move toward self-regulation to discourage the hiring of dangerously... View Details

Keywords: by Martha Lagace

26 Sep 2016
Book

Is Company Failure Inevitable?

Keywords: by Dina Gerdeman

22 Feb 2017
Working Paper Summaries

Incentives, Peer Pressure, and Behavior Persistence

Keywords: by Susanna Gallani; Health

March 2000
Case

Aspect Medical Systems

By: Richard M.J. Bohmer and Naomi Atkins

Entrepreneur Nassib Chamoun has created an innovative anesthesiology device that monitors patients' consciousness levels during surgery. This case tracks how Chamoun and his executive team built the infrastructure of the company and actively managed the adoption... View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Independent Innovation and Invention; Infrastructure; Product Design; Product Development; Problems and Challenges; Adoption; Competitive Strategy; Technology Industry

November 1992 (Revised June 1993)
Case

International Paper (A)

Concerns the decision of International Paper, the world's largest pulp and paper corporation, about when to adopt the provisions of Statement of Financial Accounting Standards 106 (SFAS 106), "Employers' Accounting for Postretirement Benefits Other than Pensions." SFAS... View Details

Keywords: Accounting; Compensation and Benefits; Pulp and Paper Industry

January 1997 (Revised October 1997)
Case

Guaranty Trust Bank Plc. Nigeria

A new bank rose from nothing to sixth place in Nigeria by turning its back on traditional practices (corruption, bribery, political favoritism) and adopting policies of high integrity and high employee involvement. They said it couldn't be done, but it was. The... View Details

Keywords: Ethics; Success; Banks and Banking; Banking Industry; Nigeria

February 2003 (Revised February 2006)
Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details

Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom

December 2010 (Revised January 2012)
Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman

Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details

Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand

February 2008 (Revised February 2008)
Case

Stanford Graduate School of Business

By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop

In fall 2007, Stanford Graduate School of Business (GSB) adopted a new curriculum that it heralded as a "revolutionary change in management education." The new approach aimed at increasing the level and quality of student academic engagement. This case describes the... View Details

Keywords: Experience and Expertise; Higher Education; Curriculum and Courses; Globalization; Leadership Development; Cognition and Thinking; Adaptation; Education Industry; California

2011
Working Paper

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu

We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details

Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value

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January 1998 (Revised August 2010)
Background Note

Limited Liability Companies

By: Henry B. Reiling

As of early 1998, virtually all U.S. states had adopted legislation permitting the organization of limited liability companies. This note describes this new type of entity and the reason why it has become so popular. View Details

Keywords: Business Organization; Government Legislation; Taxation; United States

March 1982 (Revised September 1985)
Case

Sealed Air Corporation

By: Robert J. Dolan

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details

Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

SSRN

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December 2005 (Revised December 2008)
Case

SchoolNet: Pursuing Opportunity beyond Federal Mandates

Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details

Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia

August 2021
Case

Danone S.A.: Becoming a Mission-Driven Company (A)

By: Benjamin C. Esty and Emilie Billaud

Emmanuel Faber became CEO of Danone SA, the French food and beverage company, in 2014. Right from the start, he ran the company with a dual commitment to both profit and purpose (i.e., ESG objectives). In fact, in 2018, he said, “It’s time to make sustainable business... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe