HBS - Publications - Faculty & Research

November 2017
Teaching Note

Generating Higher Value at IBM (A) and (B)

By: Benjamin C. Esty and E. Scott Mayfield

Teaching Note for HBS Nos. 215-058 and 215-059. View Details

Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy

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October 2017 (Revised March 2024)
Teaching Note

Accounting Turbulence at Boeing

By: Jonas Heese and Suraj Srinivasan

Teaching Note for HBS No. 118-020. View Details

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October 2017 (Revised September 2022)
Teaching Note

Fuyao Glass America: Sourcing Decision

By: Willy Shih

This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details

Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China

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October 2017
Teaching Note

Canadian Pacific's Bid for Norfolk Southern

By: Benjamin C. Esty and E. Scott Mayfield

Teaching Note for HBS No. 216-057. View Details

Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation

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October 2017 (Revised October 2017)
Teaching Plan

Opium and Entrepreneurship in the Nineteenth Century

By: Geoffrey Jones and Valeria Giacomin

Teaching Plan for HBS No. 805-010. View Details

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September 2017
Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy

Teaching Note for HBS No. 517-040. View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

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September 2017
Teaching Note

The Allergan Board Under Fire (A) and (B)

By: John C. Coates, Lynn S. Paine and Suraj Srinivasan

Teaching Note for HBS Nos. 316-010 and 316-029. View Details

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September 2017
Teaching Note

The Productivity Decline: Demographics, Robots, or Globalization?

By: Laura Alfaro and Hayley Pallan

In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity... View Details

Keywords: Performance Productivity; Measurement and Metrics; Technological Innovation; Economic Slowdown and Stagnation; Globalization; Business and Government Relations

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September 2017
Teaching Note

FJ Management Inc.

By: Lynda M. Applegate, James Barnett and Matthew G. Preble

Teaching Note for HBS No. 818-028. View Details

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September–October 2017
Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

Keywords: Experiments; A/B Testing; Research; Consumer Behavior

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