Publications

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April 2008
Supplement

The Historical Development of the Harvard Business School (B)

By: Richard S. Tedlow

Keywords: Growth and Development; Higher Education; History; Education Industry

Web

Online Digital Marketing Strategy Course | HBS Online

acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing View Details

November 2019 (Revised February 2020)
Case

Constellation Brands' Investment in Canopy Growth: Aiming High

By: Stuart C. Gilson and Sarah L. Abbott

In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details

Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Food and Beverage Industry; Food and Beverage Industry; Canada; United States

January 2017 (Revised April 2017)
Supplement

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details

Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit

Find at Harvard

December 2012 (Revised August 2013)
Case

BMS-Biocon Research Center: Growing a Joint Research Venture in India

By: Vicki Sato, Sen Chai, Rich Ballenger, Christine Chi, Alexander Down and Ross Leimberg

Bristol Myers Squibb, a multi-national pharmaceutical company, is seeking to globalize its R&D strategy while managing costs. It has formed a joint venture with an Indian company, which has worked well, but now faces a strategic decision on how and whether to continue. View Details

Keywords: Pharmaceuticals; Global Innovation; Research And Development; Biomedical Research; Joint Ventures; India; United States

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

January 2000
Supplement

Basic Statistics from the World Bank's World Development Report 1998/1999

By: Julio J. Rotemberg

Supplements National Income Accounting and The Origins of National Income Accounting. View Details

Keywords: Business Organization; History; Earnings Management; Financial Institutions; International Finance; International Accounting; Business Earnings; Mathematical Methods; Reports; Economic Growth; Commercial Banking; Financial Services Industry

December 2015 (Revised May 2016)
Case

Jibo: A Social Robot for the Home

By: Jeffrey J. Bussgang and Christine Snively

In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On... View Details

Keywords: Business Development; Entrepreneurship; Applications and Software; Information Infrastructure; Business Startups; Technology Industry

December 2013 (Revised May 2015)
Supplement

Land Acquisition in India: Public Purpose and Private Property (C)

By: Laura Alfaro, Lakshmi Iyer and Rachna Tahilyani

Keywords: India; Special Economic Zones; Land Markets; Land Politics; Industrial Development; Land Reform; Developing Markets; Developing Countries; Industrialization; Industrial Property; Economic Growth; Developing Countries and Economies; Economics; Economy; Macroeconomics; Social Issues; India; Asia; South Asia

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

with Microsoft (The Free Press), Yoffie and Michael A. Cusumano of MIT's Sloan School of Management use this high-tech confrontation to outline a comprehensive approach to strategy in the ultracompetitive... View Details

Keywords: by Daniel Penrice

27 Feb 2024
Blog Post

IFC India: Development while Decarbonizing - Understanding India’s Agriculture Landscape

of sustainability efforts, decarbonization, and net zero in the context of a broader development agenda. The class culminated in a series of site visits in January 2024 in Mumbai View Details

08 Jul 2013
Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

comparison to a store that is having a sale." In fact, customer behavior in general—unpredictable under the best of circumstances—becomes even more erratic during liquidation events, he notes. For their work with Gordon Brothers Group, Craig View Details

Keywords: by Julia Hanna; Retail

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers... View Details

Keywords: by Kristen Senz

10 Aug 2009
News

Executives Sharpen Their Nonprofit Strategy at HBS Executive Education Program

18 Jul 2008
Other Presentation

Regional Competitiveness: Creating an East African Economic Strategy

By: Michael E. Porter

Competitiveness presentation delivered during the East African Business Summit in Kampala, Uganda. View Details

Keywords: Economics; Growth and Development; Uganda

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January 2022 (Revised September 2022)
Teaching Note

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

Teaching Note for HBS Case No. 521-073. View Details

Keywords: Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; North America

Book Review

Book Review of Foreign Investment and Development in the Southwest Pacific: With Special Reference to Australia and Indonesia, edited by David William Carr

By: Louis T Wells Jr

Keywords: Foreign Direct Investment; Growth and Development; Australia; Indonesia