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Show Results For
- All HBS Web
(1,303)
- People (4)
- News (282)
- Research (855)
- Events (4)
- Multimedia (3)
- Faculty Publications (520)
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
underlying framework that compels such partnerships as between a food bank in Mexico and a supermarket in the United States, providing insights into the DNA of a successful collaboration that are broadly applicable. Our excerpt from the... View Details
- 05 May 2020
- News
“Walking a Tightrope”
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “Who's actually putting those groceries on the shelves still and who's driving the truck to get that food that gets put on those grocery shelves? It's the working class. We... View Details
- Article
The Upside to Large Competitors
By: Neeru Paharia, Anat Keinan and Jill Avery
Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details
Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Paharia, Neeru, Anat Keinan, and Jill Avery. "The Upside to Large Competitors." MIT Sloan Management Review 56, no. 1 (Fall 2014).
- 01 Jun 2003
- News
Student Conferences, at a Glance
speakers: Maria Bartiromo, anchor, CNBC; Betsy D. Holden, president & CEO, Kraft Foods North America Bartiromo on gauging a company’s strengths: Watch the fundamentals. “Cash flow does not lie.” Scrutinize the management. “Governance is... View Details
- 07 Feb 2017
- First Look
First Look at New Research: February 7
these questions: Should he continue to push forward with a change agenda? Or should the organization pause and catch its breath? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/417049-PDF-ENG Harvard Business School Case 417-045 Jollibee View Details
Keywords: Sean Silverthorne
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- November 1997 (Revised May 1998)
- Case
ASIMCO: The Alliance Brewing Group
ASIMCO is a direct investment fund with $350 million invested in 17 Chinese joint ventures in the brewing and auto components industries. The CEO must decide whether to invest in distribution to grow the brewing business or to invest in additional manufacturing joint... View Details
Keywords: Production; Distribution; Joint Ventures; Decision Making; Investment Funds; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; China
Gray, Ann E., and Jennifer Gui. "ASIMCO: The Alliance Brewing Group." Harvard Business School Case 698-011, November 1997. (Revised May 1998.)
- 24 Mar 2015
- First Look
First Look: March 24
expanded into North America and also eyed new opportunities in Asia. Muñoz had to decide where to focus his efforts against a backdrop of margin squeezes in the food business; competition for product from... View Details
Keywords: Sean Silverthorne
- 23 Mar 2021
- Blog Post
A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS
from parents at the age of 10, waking up at 5am every day, ice cold showers, managing our time, money and food supplies over a semester with very little access to the outside world lots of fun! For seven years we built our friendship... View Details
- 01 Dec 2019
- News
The Race Against Resistance
warning that antibiotic resistance presents one of the greatest threats to health, food security, and development worldwide. And according to the Centers for Disease Control and Prevention, each year in the United States at least 2... View Details
Keywords: Lisa Scanlon Mogolov
- 25 Aug 2015
- First Look
First Look Tuesday
to examine the phenomena in the context of health. In particular, we examine how an individual's prior experiences and the experiences of those around them alter the operational decisions that the individual makes. We draw on an exogenous announcement of negative news... View Details
- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
Miami, Florida. Prior to HBS, she worked in digital and multicultural marketing across the consumer products and media industries. She will be transitioning to e-commerce management after HBS. When she's not immersed in the case method... View Details
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
recycling should be a secondary goal to reduction. Private players must make recycling their products easier, and bottoms-up initiatives can help train households on managing and sorting their own waste. Encouraging responsible... View Details
- Web
Early Years at HBS - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Alto, California where she was an assistant to the director of the Food Research Institute at Stanford. The couple married in a simple ceremony in New York in 1930. Over the course of their long marriage, Edna would come to support... View Details
- Web
Alumni Career Journey: Lee Scott (MBA 2023) - Scaling Climate Tech Innovation - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
a firm practicing by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary product defining the upper bound of the... View Details
Keywords: Martha Lagace
- Web
Early Years at HBS - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Alto, California where she was an assistant to the director of the Food Research Institute at Stanford. The couple married in a simple ceremony in New York in 1930. Over the course of their long marriage, Edna would come to support... View Details
- 03 Oct 2006
- First Look
First Look: October 3, 2006
consistently net importers of food products that are heavily supported by OECD governments. Using a cross-country regression framework we measure the overall impact of agricultural support policies in rich... View Details
Keywords: Sean Silverthorne
- 27 Oct 2021
- Blog Post
HBS Impact Investing Fund Course: An Experiential Education in Social Financing
to complete the course. The businesses operate in a wide range of areas including food services, health care, manufacturing, and composting. Students have been split into groups of four to five and paired with a member of the faculty... View Details