Publications

27 Sep 2011
First Look

First Look: September 27

an honest, collective, and public conversation about their organization's alignment with espoused strategy and values. The research has identified a syndrome of six silent barriers to effectiveness and a dynamic theory of organizational... View Details

Keywords: Sean Silverthorne

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

01 Mar 2024
News

Unlocking the Power of Community

correctly acquire tokens—digital assets built on blockchains—which can be traded or redeemed for rewards, from limited edition digital art to sports memorabilia. At the same time, Bleacher Report gains new engagement from viewers and... View Details

Keywords: April White

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

they overcame huge obstacles to execute their strategies in industries as diverse as renewable energy, organic food, natural beauty, eco-tourism, recycling, architecture, and finance. The pioneering efforts to build certification schemes... View Details

Keywords: Sean Silverthorne

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But the ground beneath them... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

January 2018 (Revised October 2019)
Case

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

By: Feng Zhu, Weiru Chen and Shirley Sun

ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details

Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China

February 2024
Case

More than Optics: Olympus's Vision to Become a Leading Global MedTech Company

By: David J. Collis and Haisley Wert

In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation’s recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior... View Details

Keywords: Global Human Resource Management; Medical Technology; Corporate Strategy; Transformation; Globalization; Business Model; Leading Change; Organizational Structure; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Japan; United States

29 Jan 2013
First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm... View Details

Keywords: Sean Silverthorne

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

Web

Certificates, Credentials, & Credits | HBS Online

Participants must complete CLIMB within two years to earn a credential. Explore our CLIMB FAQs for more information. Credential of Digital Innovation and Strategy A Credential of View Details

Web

Business Insights Blog | HBS Online

Digital Innovation and Strategy Design Thinking and Innovation Digital Marketing Strategy Disruptive Strategy... View Details

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details

Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best (create physical products) with what View Details

Keywords: Publishing Industries (except Internet); Information

Web

Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched View Details

Keywords: Jennifer Gillespie

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

November–December 2023
Article

Network Centralization and Collective Adaptability to a Shifting Environment

By: Ethan S. Bernstein, Jesse C. Shore and Alice J. Jang

We study the connection between communication network structure and an organization’s collective adaptability to a shifting environment. Research has shown that network centralization—the degree to which communication flows disproportionately through one or more... View Details

Keywords: Network Centralization; Collective Intelligence; Organizational Change and Adaptation; Organizational Structure; Communication; Decision Making; Networks; Adaptation

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01 Jun 2023
News

Curb Appeal

York’s Finest from paper logs to digital apps and implemented tools like ShotSpotter, an audio gunshot-detection system, and the Domain Awareness System, a video surveillance platform that uses machine learning to detect potential... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

November 2018 (Revised January 2022)
Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta

In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details