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March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

March 2003 (Revised March 2004)
Case

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe

September 1999 (Revised November 2000)
Case

Swatch Group, The: On Internet Time

By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis

Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details

Keywords: Brands and Branding; Consumer Products Industry

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

April 1994 (Revised January 1995)
Case

StarKist (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details

Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States

November 1997 (Revised December 2000)
Case

Corn Products International, Inc.

By: Ray A. Goldberg and Tom Clay

A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details

Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry

October 2001 (Revised August 2005)
Case

Zipcar

By: Myra M. Hart and Wendy Carter

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details

Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry

2022
Chapter

Capitalism and the Environment

By: Geoffrey Jones

Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details

Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change

June 2022 (Revised November 2022)
Case

Larry Miller

By: Francesca Gino, Frances X. Frei, Hise Gibson and Alicia Dadlani

Under the leadership of Larry Miller, chairman and former president of Nike’s Air Jordan brand, annual revenues for the Jordan brand soared from $150 million to over $4 billion. But for over 40 years, Miller guarded a secret. When he was younger, he spent nearly a... View Details

Keywords: Race; Ethnicity; Fairness; Values and Beliefs; Job Offer; Employment; Social Issues; Perspective; Personal Development and Career; Apparel and Accessories Industry; United States; Pennsylvania; Philadelphia; Portland; Oregon

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio

Research Summary

Recent Strategies in the U.S. Grocery Industry

Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details

2024
Working Paper

Consumer Inertia and Market Power

By: Alexander MacKay and Marc Remer

We study the pricing decisions of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in... View Details

Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price

April 2010
Case

Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A)

By: James K. Sebenius and Ellen Knebel

CEO Bill Nichol must somehow negotiate a surprise ultimatum from Walmart, his largest customer, about his largest and most profitable product line: “We're dropping it.” Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells a branded line of... View Details

Keywords: Customer Relationship Management; Crisis Management; Negotiation Tactics; Conflict Management; Apparel and Accessories Industry; North America

March 2004 (Revised March 2005)
Case

Oscar de la Renta

By: Bharat N. Anand, Elizabeth Lea Carpenter and Samhita Patwardhan Jayanti

Over three decades, Oscar de la Renta (ODLR) had established itself as one of the premier luxury brands in America. Its mainstay business had always been producing and marketing high-priced, couture/ready-to-wear luxury goods. Now, in September 2003, it faced a series... View Details

Keywords: Business Conglomerates; Borrowing and Debt; Growth and Development Strategy; Brands and Branding; Production; Family Ownership; Luxury; Competition; Diversification; Expansion; United States

August 2018 (Revised August 2018)
Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty

In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details

02 Feb 2016
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills –... View Details

Keywords: Consumer Products / Retail

28 Jul 2010
News

Wrongful dismissal; consumers like underdogs, too

24 Oct 2016
News

Meet the Billionaires of Thailand's Red Bull Fortune

November 1992 (Revised August 2001)
Case

Eskimo Pie Corporation

By: Richard S. Ruback

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details

Keywords: Initial Public Offering; Decisions; Mergers and Acquisitions; Performance Productivity; Leadership; Corporate Entrepreneurship; Expansion; Ownership; Food and Beverage Industry; Manufacturing Industry

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

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