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    Susanna Gallani

    Susanna View Details

    Keywords: health care
    • January 2025 (Revised March 2025)
    • Case

    Thomas Müller: Mr. Bayern Munich

    By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott
    In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details
    Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; ＂Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany
    Related
    • August 2019
    • Case

    Bark Gift Shop Ltd.

    By: Susanna Gallani, Jan Bouwens and Peter Kroos
    This case describes a setting in which the CFO of Bark Gift Shop Ltd., a gift items retailer, discovers an undesired pattern in the performance data suggesting that her shop managers that perform well during the first part of the year, purposely reduce their effort in... View Details
    Keywords: Data Analytics; Employees; Behavior; Performance; Management; Goals and Objectives; Motivation and Incentives; Analysis
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    • 19 May 2009
    • News

    Harvard Business School to Accept Either GRE® or GMAT® Scores

    • March 2022
    • Case

    Unilever: Remote Work in Manufacturing

    By: Prithwiraj Choudhury and Susie L. Ma
    In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
    Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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    • March 2022 (Revised July 2022)
    • Teaching Note

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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    • 31 Oct 2011
    • Research & Ideas

    The Most Powerful Workplace Motivator

    Any parent can tell you that a surefire way to turn joy into rage is to offer your child a big candy bar—and then turn around and offer an even bigger one to his sister. Suddenly, a special treat turns into a great injustice. "Hey! How come she got more? That's not... View Details
    Keywords: by Carmen Nobel
    • August 2009 (Revised August 2009)
    • Case

    Intel NBI: Radio-Frequency Identification

    By: Willy C. Shih and Thomas Thurston
    The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks... View Details
    Keywords: Business Startups; Corporate Entrepreneurship; Organizational Structure; Failure; Diversification; Integration; Semiconductor Industry
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    • 08 Dec 2020
    • Research & Ideas

    Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

    When it comes to the job hunt, many of us have a traditional view of what it takes to find a new position: A worker searches for available openings, sends in a resume, and waits for an interview. Much of academic research assumes that’s the way people find jobs, too.... View Details
    Keywords: by Michael Blanding; Employment

      Maria P. Roche

      Maria Roche is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Innovating at Scale and contributes to teaching in executive education programs. Her research examines how specialized knowledge is commercialized and how... View Details

      Keywords: education industry; biotechnology; high technology

        Michael Beer

        MICHAEL BEER

        Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

        • May 1994
        • Background Note

        Designing Channels of Distribution

        By: V. Kasturi Rangan
        Presents a framework and a method for addressing the new product channel choice decision. Offers a six-step method that involves: 1) disaggregating and prioritizing a distribution channel by customers' channel function requirements; 2) obtaining and combining... View Details
        Keywords: Distribution Channels; Framework; Cost; Customers; Cost vs Benefits; Management
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        • June 2014
        • Supplement

        Harley-Davidson in India (B)

        By: Krishna Palepu and David Lane
        This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details
        Keywords: India; Globalization; Emerging Markets; Manufacturing
        Related
        • June 2014
        • Case

        Harley-Davidson in India (A)

        By: Krishna Palepu and David Lane
        This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details
        Keywords: India; Globalization; Emerging Markets; Manufacturing
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        • September–October 2017
        • Article

        Why Do We Undervalue Competent Management?: Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence

        By: Raffaella Sadun, Nicholas Bloom and John Van Reenen
        A recurring message in business education is that you can’t compete on the basis of management processes because they’re easily copied. Operational effectiveness is table stakes in the competitive universe, it is often assumed, and thus cannot serve as a sustainable... View Details
        Keywords: Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Performance Effectiveness
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        • November 2020
        • Teaching Note

        DayTwo: Going to Market with Gut Microbiome

        By: Ayelet Israeli
        Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
        Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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        • August 2012
        • Case

        Danshui Plant No. 2

        By: William Bruns, Julie H. Hertenstein and Kelvin Liu
        Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details
        Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China
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        • August 2022 (Revised November 2024)
        • Case

        Boston Impact Initiative: Investing in Local Change

        By: Emily R. McComb, Amy Klopfenstein and Mel Martin
        In fall 2021, Aliana Piñeiro, impact director at Boston Impact Initiative (BII) discovered that an entrepreneur the organization was considering for an investment had failed to disclose pre-existing debt with another lender. Although the business scored highly on BII’s... View Details
        Keywords: Entrepreneurship; Social Entrepreneurship; Finance; Investment; Investment Funds; Investment Portfolio; Relationships; Business and Community Relations; Society; Social Issues; Wealth and Poverty; Wealth; Poverty; Risk Management; Financial Services Industry; North and Central America; United States; Massachusetts; Boston
        Related
        • October 2022
        • Supplement

        Henkel: Building a Winning Culture (C)

        By: Robert L. Simons and Carolyn Deller
        This three-page case is the second update to Henkel: Building a Winning Culture (A). In this supplement, dated 2015, managers discuss the problems that are emerging with the company’s performance management system and offer several potential solutions that students can... View Details
        Keywords: Management Analysis, Tools, and Techniques; Problems and Challenges
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        • 2010
        • Working Paper

        Conceptual Foundations of the Balanced Scorecard

        By: Robert S. Kaplan
        David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
        Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
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