social media - Publications - Faculty & Research

01 Sep 2012
News

HBS Is Committed to Increasing Alumni Engagement

are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School.Â They would also like... View Details

Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services

01 Dec 2016
News

Research Brief: So Many Sites, So Little Time

and news to social media and video. That stability becomes easier to understand if you take into account that internet use inside most homes is an activity that takes place in little moments of free time... View Details

01 Apr 1999
News

WesTrek: Students Find Options in Bay Area

This year's "WesTrek" offered more than three hundred HBS students and partners a chance to network and investigate career options in the opportunity-rich San Francisco Bay Area. Held in early January, the annual WesTrek is sponsored by the High Tech and New View Details

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

of Illusion: American Leadership in the Media Age. The book weaves together insights from economics, leadership studies, history, geopolitics, and national security to make a case for strategic independence and improved leadership... View Details

Keywords: by Martha Lagace

15 Nov 2020
News

Podcasts Engage New Audiences with HBS

criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now,... View Details

Portrait Project

Tony Deifell

obvious – if I pay attention. My calling in life is to use my skills as a media artist, entrepreneur, and leader to help everyone notice the cracks, because there are many. April 2006: Reflections on my essay from 2002 My original... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details

Keywords: by Julia Hanna; Publishing; Advertising

Web

Meet the Team | Information Technology

Chobani. Before joining HBS, she ran a successful video production and media management company for many years, serving a range of corporate, nonprofit, and educational clients. Ruth also has a background in journalism, having served as a... View Details

Web

Online Personal Branding Course | HBS Online

Exercises Continue the personal branding development process: embodying, storytelling, and socializing Create a Personal Brand Media Kit, a portfolio of tools you can leverage to share a story that’s... View Details

12 Jan 2015
News

Good Investments

visits often require bus fare—while the Barared booths can be accessed on weekends and off-hours. And customers feel safe topping up their mobile phones here, says Reyes. They tell her that other companies take their money but fail to deliver the credits. Learn More... View Details

Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance

Profile

Casey Gerald

garden” While at Yale, Casey attended a law school event at which the speaker made an observation that made a lasting impact upon him. “He said law was the instrument of social change in the twentieth century,” Casey explains, “but if you... View Details

Keywords: Entrepreneurship; Retail; Nonprofit / Government

04 Feb 2014
Blog Post

VCPE Club prepares for their annual conference…20 years and running!

Carlyle Group; Joe Baratta, Global Head of Private Equity for Blackstone; and Chamath Palihapitiya, Founder of Social Capital and Former Vice President of Facebook. This year introduces several new exciting panel topics, including... View Details

Web

Digital Marketing & AI Workshop - Course Catalog

explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading... View Details

01 Dec 2020
News

Up Your Time Affluence

here, Whillans offers straightforward strategies for gaining control over that most precious asset of all. Beware of time confetti. Our near-constant connection to technology leads to social media and email... View Details

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

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25 Feb 2020
Research & Ideas

For Migrant Workers, Homesickness Can Reduce Productivity

more productive.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: FatCamera] Related Reading How Companies Benefit When Employees Work... View Details

Keywords: by Kristen Senz

22 Jan 2018
News

The First Five Years: ‘30 Under 30’ Edition

retail onto the social media platform.” Gaglani: “We are on a mission to educate the world’s health professionals. There are clinician shortages across the professions and globe, from primary care physicians... View Details

Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that... View Details

Keywords: by Michael Blanding

24 Jul 2012
First Look

First Look: July 24

quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand... View Details

Keywords: Sean Silverthorne

Profile

Monne Williams

efforts on a whole new field: social media. Looking beyond the obvious Yet while Monne "loved what I was doing in my dream job," she wanted challenges with greater range. "The social View Details

Publications