Publications
Publications
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- All HBS Web
(8,323)
- Faculty Publications (1,085)
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
- May 1994 (Revised August 1994)
- Case
Motorola-Penang
By: Shoshana Zuboff and Janis Lee Gogan
S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality... View Details
- 1994
- Book
The Making of Global Enterprises
By: G. Jones
This volume presents new insights on the history of international business. Two main themes are addressed: how and when has global business developed over the last century? and what has been its impact on host economies? The volume includes a pioneering study by Mira... View Details
- September–October 1993
- Article
Don't Stop with the One-stop Shop: Foreign Investment in a Liberalizing Third World
By: Louis T Wells Jr and A. Wint
- 1993
- Chapter
The Fourth Phase of Marketing: The History of Marketing and the Business World Today
By: R. S. Tedlow
Keywords: Marketing
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
- September 1992 (Revised March 1998)
- Case
Japan Confronts an Interdependent World
By: George C. Lodge
Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details
- March 1992 (Revised May 1992)
- Teaching Note
New Technology at World Aluminum Corp.: The Jumping Ring Circulator, Teaching Note
By: Dorothy Leonard-Barton and Alistair D. Williamson
- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details
- June 1991 (Revised October 1991)
- Case
General Electric: Reg Jones and Jack Welch
By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details
- May 1991
- Case
Fourth Phase of Marketing: Marketing History and the Business World Today
Keywords: Marketing
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details
- 1991
- Book
Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
By: K. B. Clark and T. Fujimoto
- November 1990 (Revised August 1996)
- Background Note
Sampling and Statistical Inference
An introduction to sampling and statistical inference that covers the main concepts (confidence intervals, tests of statistical significance, choice of sample size) that are needed in making inferences about a population mean or percent. Includes discussion of problems... View Details
- April 1990 (Revised August 1997)
- Case
Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II
By: Robert D. Cuff and Richard S. Tedlow
A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II. View Details