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  • 06 Nov 2000
  • What Do You Think?

Succession at GE: What’s Next?

concerning GE's choice of a possible successor to Jack Welch? In your responses there was little of the talk heard in the media about whether it will be possible for someone to successfully succeed Welch. The prevailing opinion was that... View Details
Keywords: by James Heskett
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • July 2020
  • Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details
Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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  • Web

Statement from Dean Srikant Datar on Anti-Semitism | About

been defaced; Jews have been harassed in the streets; and anti-Semitic social media postings have become common. In the past two weeks, Harvard Hillel has been vandalized twice. Both incidents are currently... View Details
  • Web

Scrapbooks & Collectibles- The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
  • 30 Mar 2020
  • Research & Ideas

Readers Ask: I Need Tips for Working at Home

Instagram and look for the “Office Hours” story series. You can also follow HBS Working Knowledge on Twitter (@HBSWK) and Facebook. About the Author Kristen Senz is a writer and social media editor for... View Details
Keywords: by Kristen Senz
  • 01 Sep 2017
  • News

In My Humble Opinion: Career Peak

athlete: “I spend as much time outdoors as I can, but I always try to squeeze in a little bit of what I consider ‘work.’ Social media tends to start out my day, then email correspondence with sponsors and... View Details
Keywords: April White
  • 21 Sep 2016
  • News

Fashion’s Transparent Translator

(BoF) was born. Nine years later, the London-based website attracts 1 million unique monthly users, with a social media following of 3.5 million. Nearly 250,000 subscribe to the BoF newsletter, which many... View Details
  • Profile

Yazan Halwani

art based on the region’s visual and cultural elements, such as calligraphy. In 2017, for example, he painted a mural for the M.I.T. Media Lab’s “Defiance” event. Constructed once again of calligraphy, the mural represents a young... View Details
Keywords: Consulting; Entertainment/Media
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Princeton University Press) The secret of successful social View Details
  • 15 Nov 2020
  • News

Podcasts Engage New Audiences with HBS

criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now,... View Details
  • 12 Sep 2018
  • News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details
Keywords: Martha Lagace
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
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  • 01 Sep 2024
  • News

Far-Reaching Impact

via the widely accessible WhatsApp social media platform with some 100,000 teachers in India's Anganwadi network, the world's most extensive government-run-and-funded daycare system. In addition, bite-sized... View Details
Keywords: Jennifer Gillespie
  • January 2023
  • Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

surveyed over 70 media professionals about their social networks, and then asked each to brainstorm about the future of the newspaper industry. When their ideas were ranked on the basis of creativity by... View Details
Keywords: by Michael Blanding
  • 12 Jan 2015
  • News

Good Investments

visits often require bus fare—while the Barared booths can be accessed on weekends and off-hours. And customers feel safe topping up their mobile phones here, says Reyes. They tell her that other companies take their money but fail to deliver the credits. Learn More... View Details
Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance
  • 10 Sep 2018
  • Research & Ideas

Celebrating 'The Men and Women of the Corporation' 40 Years Later

Rosabeth Moss Kanter: Because ideas move the world, and I wanted to move the world. I have a PhD in sociology, with a focus on social psychology and organizational behavior. Being a thought leader is a form of leadership, and I'm... View Details
Keywords: by Robin J. Ely