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Show Results For
- All HBS Web
(1,496)
- People (10)
- News (411)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Princeton University Press) The secret of successful social View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
repertoire of personal qualities, including qualities that run counter to conventionally masculine scripts. Our findings point to the mutability of masculine identity as a social status achievement and to how organizations can disrupt... View Details
Keywords: Martha Lagace
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
- Web
The Art of American Advertising: 1865 - 1910
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- 16 Jun 2014
- Blog Post
Recruiting Millennials in a Global Market
to revolution and de ne social media in a few years. As digital migrants, Generation X immigrated to a working world that required the use of technology to survive and to get ahead and we were the... View Details
- 11 Sep 2018
- Blog Post
Care for the Elderly: Process is More Important Than the Destination
the same purpose. We have visited many local senior care homes, talked to customers and industry insiders, launched a social media channel to gain customer insights, and have been developing local... View Details
Keywords: Health Care
- 19 Feb 2010
- News
The MBA Oath Debate
After months of glowing press accounts, the MBA Oath, a voluntary HBS student-crafted pledge that asks graduating MBAs to commit to the creation of value “responsibly and ethically,” has hit a media rough patch. Critics now see little... View Details
- 01 Jun 2007
- News
Faculty Books
in the Media Age by Steven Rosefielde & D. Quinn Mills (Cambridge University Press) Professor Mills and his coauthor assert that the United States will confront a series of fundamental challenges posed by terrorism, Russia, China, and the... View Details
- 02 Jul 2024
- News
The Beauty Guide
social media and trends among the younger generation—how its feeling about the pandemic and hybrid work. She’s also helped Freyre keep a pulse on the next cohort of leaders. Because, ultimately, that’s what... View Details
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- October 2023 (Revised January 2025)
- Case
Sydney Loves Kevin
By: Ryan W. Buell and Himabindu Lakkaraju
Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details
- 31 Oct 2018
- News
Pitching In for Female Leaders
yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social View Details
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
surveyed over 70 media professionals about their social networks, and then asked each to brainstorm about the future of the newspaper industry. When their ideas were ranked on the basis of creativity by... View Details
Keywords: by Michael Blanding
- 01 Sep 2013
- News
The New Rules of E-Commerce
thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion... View Details
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 01 Oct 1996
- News
Working Behind the Scenes — Alan F. Horn (MBA 1971)
became especially concerned about local air and water quality when their first child was born in 1988. Together, they helped found the Environmental Media Association, designed to encourage writers, directors, and actors to incorporate... View Details
Keywords: Thomas Frick
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
What did Time Warner have that AOL wanted? According to many industry observers, the driving force behind the proposed megamerger was AOL's strategic need to acquire access to the media giant's broadband hardware. HBS professor Stephen P.... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog... View Details