Social Media - Publications - Faculty & Research

01 Jun 2014
News

Alumni and Faculty Books for June 2014

A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Princeton University Press) The secret of successful social View Details

06 Mar 2007
First Look

First Look: March 6, 2007

repertoire of personal qualities, including qualities that run counter to conventionally masculine scripts. Our findings point to the mutability of masculine identity as a social status achievement and to how organizations can disrupt... View Details

Keywords: Martha Lagace

01 Mar 2016
News

Case Study: Paper Chase

6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to View Details

01 Mar 2011
News

The Rankings Game

Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details

Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services

Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

16 Jun 2014
Blog Post

Recruiting Millennials in a Global Market

to revolution and de ne social media in a few years. As digital migrants, Generation X immigrated to a working world that required the use of technology to survive and to get ahead and we were the... View Details

11 Sep 2018
Blog Post

Care for the Elderly: Process is More Important Than the Destination

the same purpose. We have visited many local senior care homes, talked to customers and industry insiders, launched a social media channel to gain customer insights, and have been developing local... View Details

Keywords: Health Care

19 Feb 2010
News

The MBA Oath Debate

After months of glowing press accounts, the MBA Oath, a voluntary HBS student-crafted pledge that asks graduating MBAs to commit to the creation of value “responsibly and ethically,” has hit a media rough patch. Critics now see little... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

01 Jun 2007
News

Faculty Books

in the Media Age by Steven Rosefielde & D. Quinn Mills (Cambridge University Press) Professor Mills and his coauthor assert that the United States will confront a series of fundamental challenges posed by terrorism, Russia, China, and the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

02 Jul 2024
News

The Beauty Guide

social media and trends among the younger generation—how its feeling about the pandemic and hybrid work. She’s also helped Freyre keep a pulse on the next cohort of leaders. Because, ultimately, that’s what... View Details

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details

Keywords: by Kim Girard; Entertainment & Recreation

October 2023 (Revised January 2025)
Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju

Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details

Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Educators

31 Oct 2018
News

Pitching In for Female Leaders

yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social View Details

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

surveyed over 70 media professionals about their social networks, and then asked each to brainstorm about the future of the newspaper industry. When their ideas were ranked on the basis of creativity by... View Details

Keywords: by Michael Blanding

01 Sep 2013
News

The New Rules of E-Commerce

thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

15 Apr 2021
News

Bringing Light to the Fight

outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details

01 Oct 1996
News

Working Behind the Scenes — Alan F. Horn (MBA 1971)

became especially concerned about local air and water quality when their first child was born in 1988. Together, they helped found the Environmental Media Association, designed to encourage writers, directors, and actors to incorporate... View Details

Keywords: Thomas Frick

October 2023
Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details

Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry