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Publications

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  • All HBS Web  (1,497)
    • People  (10)
    • News  (411)
    • Research  (853)
    • Events  (6)
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Show Results For

  • All HBS Web  (1,497)
    • People  (10)
    • News  (411)
    • Research  (853)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (485)
← Page 51 of 1,497 Results →
  • 01 Mar 2016
  • News

Delivering Trust

and Jake are well aware of the stigma surrounding fertility issues in an era of “picture-perfect” social media identities. Creating a community where people can share their experiences while improving the... View Details
Keywords: Julia Hanna
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Princeton University Press) The secret of successful social View Details
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

great gadget" and improve the educational possibilities for children in impoverished environments? Tech-savvy people as well as the socially conscious have been intrigued by the idea of "one laptop per child" since it made... View Details
Keywords: by Martha Lagace; Computer
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

expanding digital presence through social media and HBS sites.  Whether you are queer, questioning, an ally, or perhaps even newly exposed to our community, we're looking forward to seeing you back on campus... View Details
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical, reflect profound public concerns.... View Details
Keywords: Dina Gerdeman
  • 24 Sep 2014
  • Op-Ed

Take a Trim Tab Approach to Climate Change

attention, and thereby educate people to influence the tide of events. Prominent business leaders have a bully pulpit, if they want to take it, on the issue of climate change and environmental sustainability. Today's business leaders have visibility and View Details
Keywords: by Amy C. Edmondson; Energy; Utilities
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

assembly line, marketing, sales, and after-sales service channels) A management model (the hierarchy) A social or regulatory system (specialized work, pay-for-performance incentives, worker education, unions, antitrust laws) As we enter... View Details
Keywords: by Lynda M. Applegate
  • Web

Marketing AI Guidelines | About

of audio and video for video production YouTube video descriptions (for SEO optimization) Drafts of articles (before further human refinement) Social media copy Modifying or enlarging the backgrounds of... View Details
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 06 Nov 2000
  • What Do You Think?

Succession at GE: What’s Next?

concerning GE's choice of a possible successor to Jack Welch? In your responses there was little of the talk heard in the media about whether it will be possible for someone to successfully succeed Welch. The prevailing opinion was that... View Details
Keywords: by James Heskett
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by Isao Okada and Stephen A. Greyser. Biggest trenders on View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2007
  • News

Faculty Books

in the Media Age by Steven Rosefielde & D. Quinn Mills (Cambridge University Press) Professor Mills and his coauthor assert that the United States will confront a series of fundamental challenges posed by terrorism, Russia, China, and the... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 31 Oct 2018
  • News

Pitching In for Female Leaders

yet I was one of the few women who made it through the glass ceiling to the top of international football. Until one day, the rug was pulled off from underneath me, and I found myself out of a job. There was a horrible social View Details
  • 26 Mar 2007
  • Research & Ideas

Learning from Failed Political Leadership

of Illusion: American Leadership in the Media Age. The book weaves together insights from economics, leadership studies, history, geopolitics, and national security to make a case for strategic independence and improved leadership... View Details
Keywords: by Martha Lagace
  • 01 Jun 2025
  • News

Crucible: Relocation

Illustration by Caroline Tomlinson When we discussed the concept of crucibles at HBS, my best guess then—based on my dating record and polycystic ovaries—was that I might struggle with finding a life partner and with fertility. As I re-emerge from my first real... View Details
Keywords: Zhang, Qian
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
Citation
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Related
Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • July 2020
  • Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details
Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Media and Broadcasting Industry; Media and Broadcasting Industry
Citation
Educators
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Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (C): Mission Critical Responses to Global and National Crises." Harvard Business School Case 321-016, July 2020.
  • 07 Oct 2024
  • Blog Post

Four Ways to Make The Most of Your Company Events

your events this year. Post materials in advance Organizations should design their events to be interactive and engaging. Students can learn a lot about a company by looking at its website and social media... View Details
  • Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

new media landscape, where rapidly proliferating social networks are revolutionizing the reach and influence of corporate public relations, U.S. Steel remains an illuminating case study both in its time and... View Details
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different functions and View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
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