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      • January 1997 (Revised July 1998)
      • Case

      Dendrite International (Condensed)

      By: John A. Deighton
      This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
      Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
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      Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
      • November 1996 (Revised March 2001)
      • Case

      Sime Darby Berhad (A): 1995

      By: Tarun Khanna, Michael Y. Yoshino and Danielle J. Melito
      Sime Darby is one of South Asia's largest regional conglomerates. In 1995, it is contemplating entry into the fast-growing financial services sector in Malaysia through the acquisition of a Malaysian bank. This is in keeping with its activities mirroring those of the... View Details
      Keywords: Acquisition; Business Conglomerates; Economy; Capital Markets; Emerging Markets; Business and Government Relations; Corporate Strategy; Value Creation; Financial Services Industry; Malaysia
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      Khanna, Tarun, Michael Y. Yoshino, and Danielle J. Melito. "Sime Darby Berhad (A): 1995." Harvard Business School Case 797-017, November 1996. (Revised March 2001.)
      • October 1996 (Revised April 1997)
      • Case

      Tweeter etc.

      By: John T. Gourville and George Wu
      In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
      Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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      Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
      • October 1996 (Revised January 1997)
      • Case

      Mt. Auburn Hospital

      By: F. Warren McFarlan and Jaan Elias
      In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave... View Details
      Keywords: Health Care and Treatment; Negotiation Offer; Alliances; Networks; Social Enterprise; Horizontal Integration; Health Industry; Boston
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      McFarlan, F. Warren, and Jaan Elias. "Mt. Auburn Hospital." Harvard Business School Case 397-083, October 1996. (Revised January 1997.)
      • May 1996 (Revised November 2018)
      • Case

      Ecolab, Inc.

      By: Ashish Nanda
      By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details
      Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry
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      Nanda, Ashish. "Ecolab, Inc." Harvard Business School Case 396-371, May 1996. (Revised November 2018.)
      • April 1996 (Revised April 2004)
      • Case

      Virtual Vineyards

      By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
      Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers... View Details
      Keywords: Customer Focus and Relationships; Technological Innovation; Management; Service Operations; Internet and the Web
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      Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
      • March 1996 (Revised November 1996)
      • Case

      Supermarkets in Inner Cities

      By: James E. Austin and Jaan Elias
      Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods. View Details
      Keywords: Urban Scope; Market Entry and Exit; Alliances; Business and Government Relations; Problems and Challenges; Development Economics; Business and Community Relations; Business Ventures; Strategic Planning; Cooperation
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      Austin, James E., and Jaan Elias. "Supermarkets in Inner Cities." Harvard Business School Case 796-145, March 1996. (Revised November 1996.)
      • March 1996 (Revised January 1997)
      • Case

      Scott Cook and Intuit

      By: James L. Heskett
      Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
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      Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
      • February 1996 (Revised April 2003)
      • Case

      WPP--Integrating Icons to Leverage Knowledge

      By: Joseph L. Bower
      Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts? View Details
      Keywords: Knowledge Use and Leverage; Leadership; Marketing; Networks; Diversification
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      Bower, Joseph L. "WPP--Integrating Icons to Leverage Knowledge." Harvard Business School Case 396-249, February 1996. (Revised April 2003.)
      • February 1996
      • Case

      Chadwick, Inc.: The Balanced Scorecard (Abridged)

      By: Robert S. Kaplan
      The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
      Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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      Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
      • January 1996 (Revised November 1997)
      • Case

      Weston Presidio Offshore Capital: Confronting the Fundraising Challenge

      By: Josh Lerner
      Weston Presidio Capital encounters substantial difficulties while raising its first fund. The incentives and roles of investment advisors ("gatekeepers") pension funds and consultants are explored. The relationship with lead investors is considered. View Details
      Keywords: Private Equity; Financing and Loans; Investment Funds; Markets; Problems and Challenges; Relationships; Motivation and Incentives; Financial Services Industry
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      Lerner, Josh. "Weston Presidio Offshore Capital: Confronting the Fundraising Challenge." Harvard Business School Case 296-055, January 1996. (Revised November 1997.)
      • winter 1996
      • Article

      Cause-Related Marketing: Finding the Ideal Corporate Alliance

      By: S. A. Greyser
      Keywords: Marketing; Alliances
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      Greyser, S. A. "Cause-Related Marketing: Finding the Ideal Corporate Alliance." Corporate Social Responsibility (winter 1996).
      • September 1995 (Revised October 1995)
      • Case

      Loblaw Companies Limited: Differentiation in the 90s and Beyond

      By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
      Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this. View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Business or Company Management; Marketing Strategy
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      Goldberg, Ray A., Thomas N. Urban Jr, and Jane L. Wertz. "Loblaw Companies Limited: Differentiation in the 90s and Beyond." Harvard Business School Case 596-030, September 1995. (Revised October 1995.)
      • 1995
      • Chapter

      Financial Infrastructure and Public Policy: A Functional Perspective

      By: Robert C. Merton and Zvi Bodie
      Keywords: Financial Markets; Financial Institutions; Policy; Government and Politics; Business and Government Relations; Banking Industry; Financial Services Industry
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      Merton, Robert C., and Zvi Bodie. "Financial Infrastructure and Public Policy: A Functional Perspective." Chap. 8 in The Global Financial System: A Functional Perspective, by D. B. Crane, K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri, and P. Tufano, 263–282. Boston: Harvard Business School Press, 1995.
      • August 1995 (Revised July 1997)
      • Case

      H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

      By: F. Warren McFarlan
      Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
      Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry
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      McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)
      • Article

      Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

      By: John A. Deighton and Kent Grayson
      Keywords: Marketing; Relationships; Management; Public Opinion
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      Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
      • February 1995
      • Teaching Note

      Vanity Fair Mills: Market Response System TN

      By: David E. Bell
      Teaching Note for (9-593-111). View Details
      Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry
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      Bell, David E. "Vanity Fair Mills: Market Response System TN." Harvard Business School Teaching Note 595-095, February 1995.
      • February 1995 (Revised August 1995)
      • Case

      Microsoft in the People's Republic of China, 1993

      By: Tarun Khanna
      Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details
      Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China
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      Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
      • January 1995 (Revised October 1995)
      • Case

      Citibank: Global Customer Management

      By: Michael Y. Yoshino and Thomas W. Malnight
      Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
      Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
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      Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
      • November 1994
      • Case

      VideoGuide, Inc. (A)

      By: William A. Sahlman and Jason Green
      VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the... View Details
      Keywords: Capital Budgeting; Capital; Venture Capital; Financing and Loans; Corporate Entrepreneurship; Initial Public Offering; Markets; Partners and Partnerships; Growth and Development Strategy; Going Public
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      Sahlman, William A., and Jason Green. "VideoGuide, Inc. (A)." Harvard Business School Case 295-051, November 1994.
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