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  • All HBS Web  (6,286)
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  • May 1992 (Revised June 1993)
  • Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett
Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details
Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry
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Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (A)." Harvard Business School Case 392-149, May 1992. (Revised June 1993.)
  • 11 Nov 2002
  • Research & Ideas

Women Entrepreneurs Usher in the Next Generation

Spontaneous responses can often be quite telling. As a member of a panel discussion at the Women, Money, and Power conference, entrepreneur Joline Godfrey posed two simple questions to the mostly-female audience. "How many of you had... View Details
Keywords: by Martha Lagace
  • 2007
  • Book

A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know

By: David A. Moss
Now more than ever before, executives and managers need to understand their larger economic context. In The Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic... View Details
Keywords: Macroeconomics; Money; Investment; Management Analysis, Tools, and Techniques
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Moss, David A. A Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know. Boston: Harvard Business School Press, 2007.
  • 02 May 2016
  • HBS Seminar

Chiara Farronato, Harvard Business School

  • 21 Jun 2017
  • News

Is Big Tech Getting Too Big?

  • 13 Dec 2018
  • Video

The Research Associate Pre-Doctoral Experience

  • 18 Mar 2022
  • News

Professor Robert Dolan: Engagement

  • 19 Oct 2021
  • News

A Look into the Ethical Concerns Surrounding the Creation and Consumption of Fast Fashion

  • 23 Feb 2015
  • News

How to Break the Expert’s Curse

  • April 2018 (Revised July 2018)
  • Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details
Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry
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Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
  • January 2024
  • Case

The Financial Times (FT) and Generative AI

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details
Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry
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Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Case 724-410, January 2024.
  • 20 May 2020
  • News

Experimentation and Its Discontents

  • 02 Sep 2016
  • Op-Ed

The Twitter Election

the power in America. Beyoncé has 14.6 million Twitter followers (and, by the way, 64.6 million Facebook likes compared to Trump's 10.5 million), 35 percent more than Trump. Beyoncé has achieved this following with a mere 9 tweets.... View Details
Keywords: by John Quelch and Thales Teixeira
  • December 2022
  • Article

Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely focused on established firms in mature... View Details
Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy
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Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Administrative Science Quarterly 67, no. 4 (December 2022): 915–967.
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

the most powerful and successful CEOs and companies, potentially resulting in extraordinary opportunities that might otherwise be entirely inaccessible or, worse, go to competitors. Pressing on the other side, however, is the simple fact... View Details
Keywords: by Gautam Mukunda
  • February 2022 (Revised April 2022)
  • Case

CVS Health: Prescription for Transformation

By: Rosabeth Moss Kanter and Tuna Cem Hayirli
In 2021, new CEO Karen Lynch (named the most powerful woman in business) considered the next transformation phase for CVS Health (a Fortune 5 corporate giant. The 2018 acquisition of Aetna insurance brought her to the company as part of its long evolution from a... View Details
Keywords: COVID; Caregiving; Healthcare; Access; Change; Retail; Health; Health Care and Treatment; Organizational Change and Adaptation; Transformation; Health Industry; Retail Industry
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Kanter, Rosabeth Moss, and Tuna Cem Hayirli. "CVS Health: Prescription for Transformation." Harvard Business School Case 322-091, February 2022. (Revised April 2022.)
  • 30 Jun 2011
  • News

China's Rise: Inward-Looking Or Expansionist?

  • September 2016
  • Case

Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry

By: Howard H. Stevenson and Michael J. Roberts DBA
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the... View Details
Keywords: Business Ventures; Entrepreneurship; Planning; Accommodations Industry
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Stevenson, Howard H., and Michael J. Roberts DBA. "Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry." Harvard Business School Brief Case 917-501, September 2016.
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

associated with shark footage. In a series of experiments, researchers found that music indeed has the power to influence public perceptions of sharks. Participants who viewed footage of swimming sharks set to ominous background music... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • 17 Apr 2017
  • News

The Explainer: How to Write a Great Business Plan

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