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      • January 1995
      • Case

      Keller Fund's Option Investment Strategies, The

      By: W. Carl Kester
      A closed-end mutual fund's decision to study option trading provides an opportunity to study the profit profile and pricing of multiple option investment strategies (e.g., buy a call, buy a put, write a call, buy stock-write call, etc.). This case is designed to... View Details
      Keywords: Investment Funds; Stock Options; Profit; Price; Strategy; Financial Services Industry
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      Kester, W. Carl. "Keller Fund's Option Investment Strategies, The." Harvard Business School Case 295-096, January 1995.
      • January 1995 (Revised September 1997)
      • Case

      TV Guide (B)

      By: Jeffrey F. Rayport
      TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
      Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Service Industry
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
      • August 1994 (Revised May 1995)
      • Case

      Engineering Inspection & Insurance Company

      By: Robert H. Hayes
      Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
      Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
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      Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
      • January 1994 (Revised November 1997)
      • Case

      Aberlyn Capital Management: July 1993

      By: Josh Lerner and Peter Tufano
      Aberlyn Capital Management, a venture leasing firm specializing in providing capital to biotechnology firms, proposes to introduce a new product. Aberlyn will base a lease on an intangible product: the patent of a biotechnology firm. This poses a series of short and... View Details
      Keywords: Financing and Loans; Valuation; Product Launch; Problems and Challenges; Patents; Financial Instruments; Financial Services Industry; Financial Services Industry
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      Lerner, Josh, and Peter Tufano. "Aberlyn Capital Management: July 1993." Harvard Business School Case 294-083, January 1994. (Revised November 1997.)
      • January 1994 (Revised March 1995)
      • Case

      NovaCare, Inc.: Living the Vision

      By: Lynn S. Paine
      NovaCare's CEO is considering how further to institutionalize the company's espoused values and beliefs. One challenge is integrating two newly acquired businesses; another is better aligning the values of the company's managers with those of its front-line... View Details
      Keywords: Organizational Change and Adaptation; Health Care and Treatment; Labor and Management Relations; Management Teams; Values and Beliefs; Mergers and Acquisitions; Mission and Purpose; Health Industry
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      Paine, Lynn S. "NovaCare, Inc.: Living the Vision." Harvard Business School Case 394-110, January 1994. (Revised March 1995.)
      • October 1993 (Revised September 1994)
      • Case

      Catalina Marketing Corp.

      By: David E. Bell, Walter J. Salmon and Dinny Starr
      Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
      Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry
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      Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
      • August 1993 (Revised April 1997)
      • Case

      Southwest Airlines: 1993 (A)

      By: James L. Heskett and Roger H. Hallowell
      Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
      Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
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      Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
      • June 1993 (Revised April 1998)
      • Case

      COMCO Holding AG (B): COMCO Martech

      By: Rosabeth M. Kanter
      COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was... View Details
      Keywords: Joint Ventures; Business Startups; Trade; Operations; Environmental Sustainability; Business or Company Management; Multinational Firms and Management; Partners and Partnerships; Switzerland; United States; Europe
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      Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)
      • March 1993 (Revised June 1995)
      • Case

      Singapore TradeNet: The Tale Continues

      By: Lynda M. Applegate, John L. King and Boon-Siong Neo
      Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details
      Keywords: Internet and the Web; Information Infrastructure; Internet and the Web; Profit Sharing; Partners and Partnerships; Trade; Business and Government Relations; Web Services Industry; Singapore
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      Applegate, Lynda M., John L. King, and Boon-Siong Neo. "Singapore TradeNet: The Tale Continues." Harvard Business School Case 193-136, March 1993. (Revised June 1995.)
      • March 1993 (Revised April 1995)
      • Case

      IBM After-Sales Service

      By: Janice H. Hammond
      IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party... View Details
      Keywords: Service Delivery; Service Operations; Supply Chain; Supply Chain Management; Logistics; Operations; Distribution; Customer Focus and Relationships; Competitive Strategy; Computer Industry
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      Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
      • November 1992 (Revised May 1993)
      • Case

      American Mobile Satellite Corporation

      By: Frank V. Cespedes and Laura Goode
      American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
      Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States
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      Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
      • May 1992
      • Case

      Sunday River Ski Resort

      By: Leonard A. Schlesinger and Martha Epstein
      Sunday River is a ski area in Bethel, ME which has been run by entrepreneur Les Otten since 1980. The year before Otten purchased the area, it posted a loss of $235,000 on revenues of $541,000. Under Otten's leadership, however, Sunday River posted year after year of... View Details
      Keywords: Service Delivery; Competitive Advantage; Entrepreneurship; Success; Transformation; Tourism Industry; Entertainment and Recreation Industry; Maine
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      Schlesinger, Leonard A., and Martha Epstein. "Sunday River Ski Resort." Harvard Business School Case 692-025, May 1992.
      • November 1991 (Revised April 1994)
      • Case

      Taco Bell Corp.

      By: Leonard A. Schlesinger and Roger H. Hallowell
      John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details
      Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Retail Industry; Food and Beverage Industry; United States
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      Schlesinger, Leonard A., and Roger H. Hallowell. "Taco Bell Corp." Harvard Business School Case 692-058, November 1991. (Revised April 1994.)
      • August 1991 (Revised February 1992)
      • Case

      Gain Sharing at Star Cablevision Group

      By: Leonard A. Schlesinger and Sarah Ann Greene
      Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
      Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry
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      Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
      • February 1991 (Revised February 1992)
      • Case

      Appex Corp.

      By: Nitin Nohria
      1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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      Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
      • November 1990 (Revised June 1991)
      • Case

      American Airlines (A): Strategy in the 1990s

      By: Jay W. Lorsch and Gary W. Loveman
      American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
      Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
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      Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
      • November 1989 (Revised February 1992)
      • Case

      Ford Motor Co.: Dealer Sales and Service

      By: Leonard A. Schlesinger
      Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Service Industry; Service Industry; United States
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      Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
      • Article

      Fly-by-Night Firms and the Market for Product Reviews

      By: Gerald R. Faulhaber and Dennis A. Yao
      This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details
      Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry
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      Faulhaber, Gerald R., and Dennis A. Yao. "Fly-by-Night Firms and the Market for Product Reviews." Journal of Industrial Economics 38, no. 1 (September 1989): 65–77. (Harvard users click here for full text.)
      • February 1988 (Revised August 2000)
      • Background Note

      Note on the U.S. Freight Transportation Industry

      By: Janice H. Hammond and John E. P. Morrison
      Describes the major modes of domestic freight transportation (motor carrier, rail, air, water, and pipelines). Examines the characteristics of the transportation service that each mode provides and discusses changes in the industry that have resulted from recent... View Details
      Keywords: Change; Governing Rules, Regulations, and Reforms; Industry Structures; Logistics; Service Operations; Transportation; United States
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      Hammond, Janice H., and John E. P. Morrison. "Note on the U.S. Freight Transportation Industry." Harvard Business School Background Note 688-080, February 1988. (Revised August 2000.)
      • October 1985 (Revised December 1989)
      • Case

      CompuServe (B)

      By: James L. Heskett
      Keywords: Internet and the Web; Web Services Industry
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      Heskett, James L. "CompuServe (B)." Harvard Business School Case 386-095, October 1985. (Revised December 1989.)
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