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  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

use the Internet to provide more detailed information of interest to specific stakeholders. Through Web 2.0 tools and technologies, a company can engage with all stakeholders in a meaningful dialogue that includes listening as well as... View Details
Keywords: by Martha Lagace
  • February 2017
  • Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Transportation Industry; France; Europe
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Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
  • September 2017
  • Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040. View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
  • May 2015
  • Case

Venture Republic, 2011

By: W. Carl Kester and Mayuka Yamazaki
In December 2011, the founders of Venture Republic, a Japanese developer and operator of on-line search engines for shopping and travel, faced a decison about whether or not to take the company private in a management buyout transaction just three years after an... View Details
Keywords: Management Buyout; MBO; Valuation Methodologies; Financing Decisions; Conflicts Of Interest; Governance; Japan; Search Engines; Going Private; Conflict of Interests; Internet and the Web; Valuation; Privatization; Financing and Loans; Corporate Governance; Web Services Industry; Japan
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Kester, W. Carl, and Mayuka Yamazaki. "Venture Republic, 2011." Harvard Business School Case 215-076, May 2015.
  • 2009
  • Working Paper

Why Do Intermediaries Divert Search? - Companion Paper

By: Andrei Hagiu and Bruno Jullien
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details
Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search? - Companion Paper." Harvard Business School Working Paper, No. 09-092, February 2009.
  • February 2000 (Revised December 2000)
  • Case

Staples.com

By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details
Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States
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Eisenmann, Thomas R., Joanna M. Jacobson, and Gillian Morris. "Staples.com." Harvard Business School Case 800-305, February 2000. (Revised December 2000.)
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile... View Details
Keywords: Martha Lagace
  • April 2025
  • Case

Netflix in 2024

By: Jan Rivkin and David Allen
In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
Keywords: Entertainment; Film Entertainment; Television Entertainment; Digital Platforms; Internet and the Web; Organizational Culture; Strategy; Adaptation; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.
  • November 1995
  • Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
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Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
  • 20 Sep 2011
  • First Look

First Look: September 20

examine whether multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct... View Details
Keywords: Sean Silverthorne
  • September 2020 (Revised January 2021)
  • Case

Comviva: Exploring New Frontiers (A)

By: Dante Roscini and Mahima Rao-Kachroo
Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and... View Details
Keywords: Internet and the Web; Acquisition; Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; India; South Asia
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Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
  • October 2016 (Revised October 2023)
  • Case

Bootstrapping at Lightricks

By: Robert White, Jeffrey J. Bussgang and Christine Snively
By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details
Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel
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White, Robert, Jeffrey J. Bussgang, and Christine Snively. "Bootstrapping at Lightricks." Harvard Business School Case 817-051, October 2016. (Revised October 2023.)
  • October 2000 (Revised May 2001)
  • Case

Digitas (A): Strategic Interactive Group

By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
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Kanter, Rosabeth M., David Lane, and Courtenay Sprague. "Digitas (A): Strategic Interactive Group." Harvard Business School Case 301-052, October 2000. (Revised May 2001.)
  • October 1998 (Revised May 2001)
  • Case

Preview Travel (A)

By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
  • 12 Oct 2011
  • First Look

First Look: October 12

School Note 812-016 Technology transfer from U.S. universities to industry has increased dramatically in the last 25 years. The case reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then... View Details
Keywords: Sean Silverthorne
  • May 2017 (Revised July 2017)
  • Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
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Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
  • May 2010 (Revised May 2010)
  • Case

Data.gov

By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Public Administration Industry; United States
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Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov." Harvard Business School Case 610-075, May 2010. (Revised May 2010.)
  • October 2018
  • Case

American Family Insurance and the Artificial Intelligence Opportunity

By: Rajiv Lal and Scott Johnson
Keywords: Artificial Intelligence; Machine Learning; Automation; Analytics; American Family; American Family Insurance; Insurance; Business Organization; Transformation; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Job Cuts and Outsourcing; Risk and Uncertainty; Mobile and Wireless Technology; Technology Adoption; Internet and the Web; Applications and Software; Corporate Strategy; AI and Machine Learning; Digital Transformation; Insurance Industry; Insurance Industry; Wisconsin
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Lal, Rajiv, and Scott Johnson. "American Family Insurance and the Artificial Intelligence Opportunity." Harvard Business School Case 519-028, October 2018.
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