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  • All HBS Web  (4,423)
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  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
  • January 2013
  • Supplement

Austal, Ltd. (B)

By: Willy Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Business Strategy; Corporate Strategy; Ship Transportation; Transportation Industry; Australia; United States; Alabama; Philippines
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Shih, Willy, Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (B)." Harvard Business School Supplement 613-026, January 2013.
  • November 2004 (Revised July 2006)
  • Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero
Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
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Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself... View Details
Keywords: by Julia Hanna; Consumer Products
  • April 2021
  • Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
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Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
  • 12 Oct 2017
  • News

Telemundo: The Fastest Growing TV Network in the United States

    Debora L. Spar

    Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

    Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals
    • 2025
    • Working Paper

    Turning Away from the State: Trade Shocks and Informal Insurance in Brazil

    By: Paula Rettl
    How does economic globalization affect vote choices? Conventional wisdom holds that voters who lose from economic integration support parties that propose expanding the welfare state. However, in the Global South, where the state is frequently weak or under-resourced,... View Details
    Keywords: Global Strategy; Globalized Economies and Regions; Governance; Government Administration; Political Elections; Voting; Latin America; Brazil; South America
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    Rettl, Paula. "Turning Away from the State: Trade Shocks and Informal Insurance in Brazil." Harvard Business School Working Paper, No. 25-038, February 2025.
    • September 2024
    • Case

    Copenhagen Infrastructure Partners: Leading the Energy Transition

    By: John Macomber and Maxwell Nii Laryea
    A leading global infrastructure fund debates whether and when to become engaged in the electrolysis and distribution of hydrogen, as part of the hydrogen economy and the global transtion to a net zero energy world. The proposed billion dollar project consists of wind... View Details
    Keywords: Infrastructure; Energy Generation; Renewable Energy; Project Finance; Decision Making; Risk and Uncertainty; Energy Industry; Spain
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    Macomber, John, and Maxwell Nii Laryea. "Copenhagen Infrastructure Partners: Leading the Energy Transition." Harvard Business School Case 225-012, September 2024.
    • 09 Mar 2022
    • Research & Ideas

    War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

    to be affected by the crisis. In a way, the effects are for every firm in the world because we are talking about the future of globalization, and the potential fragmentation of lots of global markets and the... View Details
    Keywords: by Avery Forman; Energy
    • May 2014 (Revised July 2016)
    • Case

    RCA: Color Television and the Department of Justice (A)

    By: Willy C. Shih and Gregory Dieterich
    This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details
    Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan
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    Shih, Willy C., and Gregory Dieterich. "RCA: Color Television and the Department of Justice (A)." Harvard Business School Case 614-072, May 2014. (Revised July 2016.)
    • 12 Apr 2012
    • News

    Sponsors lay down Olympic challenge to rivals

    • Research Summary

    Fast Retailing

    I am conducting research on Fast Retailing, which is  a holding company in Japan best know for its UNIQLO and THEORY brands.  The company is going global in a big way and wants to be the No. 1 apparel company in the world, surpassing H&M, Zara, and GAP... View Details

    • August 2019 (Revised March 2022)
    • Case

    Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

    By: Elie Ofek and Danielle Golan
    Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
    Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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    Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)

      Capitalism at Risk

      The spread of capitalism worldwide has made people wealthier than ever before and raised living standards to new heights. But capitalism’s future is far from assured. The global financial meltdown of 2008 came within a hair’s breadth of triggering another Great... View Details

      • December 2019
      • Case

      CME Group in 2019

      By: José B. Alvarez, Forest Reinhardt and Natalie Kindred
      Chicago-based CME Group is the world’s largest futures and options marketplace, with annual trading volume of over 4.8 billion contracts in 2018. This case is set in late 2019, as heightened perceptions of risk stemming from the U.S.-China trade war are driving record... View Details
      Keywords: Financial Markets; Risk Management; Futures and Commodity Futures; Trade; Price; Competition; Risk and Uncertainty; Competitive Strategy; United States; China; Brazil
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      Alvarez, José B., Forest Reinhardt, and Natalie Kindred. "CME Group in 2019." Harvard Business School Case 520-048, December 2019.
      • November 2016
      • Supplement

      Uber in China: Driving in the Gray Zone (B)

      By: William C. Kirby, Yuanzhuo Wang, Shuang L. Frost and Adam K. Frost
      Starting in 2014, for two years Uber had fought an intense, costly battle for China’s ridesharing market with well-financed and well-connected domestic Chinese competitors. During this time, Uber also had to respond to an ever-shifting regulatory landscape that looked... View Details
      Keywords: China; Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Growth and Development; Cross-Cultural and Cross-Border Issues; Transportation Industry; Technology Industry; China
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      Kirby, William C., Yuanzhuo Wang, Shuang L. Frost, and Adam K. Frost. "Uber in China: Driving in the Gray Zone (B)." Harvard Business School Supplement 317-064, November 2016.
      • September 1994 (Revised September 1994)
      • Case

      Acer Group, The: Vision for the Year 2000

      By: D. Quinn Mills and Richard C. Wei
      In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
      Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
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      Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)

        Krishna G. Palepu

        KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

        Keywords: accounting industry; banking; financial services; information technology industry; pharmaceuticals; retailing

          Anita Elberse

          Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

          Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

          Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
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