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      Global MarketingRemove Global Marketing →

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      • July 1997 (Revised February 1998)
      • Case

      Aladdin Knowledge Systems

      By: John A. Quelch
      The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
      Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe
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      Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
      • June 1997
      • Case

      VeriFone: The Transaction Automation Company (A) Abridged

      By: F. Warren McFarlan
      Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
      Keywords: Information Technology; Organizational Structure; Globalized Markets and Industries; Information Management; Strategic Planning; Resource Allocation; Leadership Development; Information Technology Industry
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      McFarlan, F. Warren. "VeriFone: The Transaction Automation Company (A) Abridged." Harvard Business School Case 397-116, June 1997.
      • March 1997 (Revised April 2001)
      • Supplement

      Microsoft in the People's Republic of China: 1998 Update

      By: Tarun Khanna and Danielle J. Melito
      Provides an update to Microsoft in the People's Republic of China--1993. View Details
      Keywords: Applications and Software; Globalized Markets and Industries; Information Technology Industry; China
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      Khanna, Tarun, and Danielle J. Melito. "Microsoft in the People's Republic of China: 1998 Update." Harvard Business School Supplement 797-107, March 1997. (Revised April 2001.)
      • February 1997
      • Case

      Advent of Venture Capital in Latin America, The

      By: Debora L. Spar
      Widely regarded as the leader in international private equity, Advent International is considering the establishment of a private equity fund in Latin America in 1996. Typically, Advent entered new private equity markets through the creation of multicountry regional... View Details
      Keywords: Venture Capital; Joint Ventures; Market Entry and Exit; Globalized Markets and Industries; Financial Services Industry; Boston; Latin America
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      Spar, Debora L., and Elizabeth B. Stein. "Advent of Venture Capital in Latin America, The." Harvard Business School Case 797-077, February 1997.
      • February 1997
      • Case

      Enron Development Corp.: The Dabhol Power Project in Maharashtra, India (B) (Abridged)

      By: Louis T. Wells Jr.
      A new administration takes power in a state in India and cancels a power project agreed upon by the previous state government and a U.S.-based energy company. The project cancellation is based on allegations of irregularities, exorbitant costs, and political pressures. View Details
      Keywords: Energy Generation; Fairness; Cost; Cross-Cultural and Cross-Border Issues; Policy; Government and Politics; Contracts; Market Entry and Exit; Negotiation Process; Conflict Management; Energy Industry
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      Wells, Louis T., Jr. "Enron Development Corp.: The Dabhol Power Project in Maharashtra, India (B) (Abridged)." Harvard Business School Case 797-086, February 1997.
      • February 1997
      • Case

      Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)

      By: Louis T. Wells Jr.
      A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details
      Keywords: Factories, Labs, and Plants; Transition; Energy Generation; Construction; Cross-Cultural and Cross-Border Issues; Emerging Markets; Negotiation Process; Production; Privatization; Energy Industry
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      Wells, Louis T., Jr. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)." Harvard Business School Case 797-085, February 1997.
      • January 1997 (Revised June 1997)
      • Case

      Southwire: Beyond 2000

      By: F. Warren McFarlan and Melissa Dailey
      Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
      Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry
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      McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
      • November 1996 (Revised February 1997)
      • Case

      Farmington Fresh: Growers Changing Produce Distribution

      By: Ray A. Goldberg and Don Daniels
      Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details
      Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States
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      Goldberg, Ray A., and Don Daniels. "Farmington Fresh: Growers Changing Produce Distribution." Harvard Business School Case 597-047, November 1996. (Revised February 1997.)
      • October 1996 (Revised March 1998)
      • Case

      Schroder Ventures: Launch of the Euro Fund

      By: Josh Lerner, Kate Bringham and Nick Ferguson
      Schroder Ventures is considering launching a pan-European fund in response to investor demand. This will lead to changes in the interactions between the parent organization and the national affiliates. A related question is the extent to which the private equity model... View Details
      Keywords: Change; Private Equity; Investment Funds; Multinational Firms and Management; Product Launch; Europe
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      Lerner, Josh, Kate Bringham, and Nick Ferguson. "Schroder Ventures: Launch of the Euro Fund." Harvard Business School Case 297-026, October 1996. (Revised March 1998.)
      • September 1996 (Revised March 1999)
      • Case

      EMDICO (A)

      By: John A. Quelch
      The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
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      Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.)
      • September 1996 (Revised March 1999)
      • Case

      EMDICO (B)

      By: John A. Quelch
      Supplements the (A) case. View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
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      Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
      • August 1996 (Revised November 2000)
      • Case

      Hewlett-Packard Co.'s Home Products Division in Europe (A)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details
      Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Hewlett-Packard Co.'s Home Products Division in Europe (A)." Harvard Business School Case 397-001, August 1996. (Revised November 2000.)
      • July 1996 (Revised June 1998)
      • Case

      Gillette Indonesia

      By: John A. Quelch
      The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
      Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
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      Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
      • May 1996 (Revised July 1998)
      • Case

      Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)

      By: V. Kasturi Rangan, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai and Sarayu Srinivasan
      A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details
      Keywords: Change Management; Forecasting and Prediction; Private Sector; Cross-Cultural and Cross-Border Issues; Emerging Markets; Market Entry and Exit; Agreements and Arrangements; Private Ownership; Projects; Energy Industry; India; United States
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      Rangan, V. Kasturi, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)." Harvard Business School Case 596-099, May 1996. (Revised July 1998.)
      • May 1996 (Revised May 1997)
      • Case

      Colliers International Property Consultants, Inc.: Managing a Virtual Organization

      By: Lynda M. Applegate and Carin-Isabel Knoop
      In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details
      Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry
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      Applegate, Lynda M., and Carin-Isabel Knoop. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization." Harvard Business School Case 396-080, May 1996. (Revised May 1997.)
      • March 1996 (Revised April 2006)
      • Case

      Global Equity Markets: The Case of Royal Dutch and Shell

      By: Kenneth A. Froot and Andre F. Perold
      Royal Dutch and Shell common stocks are securities with linked cash flow, so that the ratio of their stock prices should be fixed. In fact, the ratio is highly variable, moving with the markets where the securities are intensively traded. Royal Dutch trades more... View Details
      Keywords: International Equity Markets; International Cost Of Capital; Cross-border Valuation; International Finance; Equity; Cost of Capital; Valuation; Cash Flow
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      Froot, Kenneth A., and Andre F. Perold. "Global Equity Markets: The Case of Royal Dutch and Shell." Harvard Business School Case 296-077, March 1996. (Revised April 2006.)
      • December 1995 (Revised February 1999)
      • Case

      Toys "R" Us Japan

      By: Debora L. Spar
      Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
      Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States
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      Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)
      • November 1995
      • Case

      The Benetton Group

      By: James L. Heskett
      The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details
      Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels
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      Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
      • November 1995 (Revised March 2000)
      • Case

      Jurassic Park

      By: John A. Quelch
      Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
      Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
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      Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
      • October 1995
      • Case

      Robert Mondavi Corporation

      By: Ray A. Goldberg and Thomas N. Urban Jr
      As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
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      Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
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