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- All HBS Web
(2,385)
- Faculty Publications (1,032)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
- May 1979
- Article
US National Dietary Goals: Food Industry Threat or Opportunity?
By: James E. Austin and J. A. Quelch
- April 1979 (Revised July 1985)
- Case
Baby Foods Industry--1966-78
Keywords: Food and Beverage Industry
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
- February 1978 (Revised April 1985)
- Background Note
Note on the Corn Wet Milling Industry--1972
- February 1978 (Revised April 1981)
- Background Note
Note on the Corn Wet Milling Industry--1973-77
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
- October 1977 (Revised September 1983)
- Case
Colonial Food Services Co.
By: Michael Beer and James G. Clawson
The first case in a four-part case series which outlines the events leading up to a performance appraisal interview. Describes the background of the company. View Details
- August 1977 (Revised May 2003)
- Teaching Note
National Cranberry Cooperative, Teaching Note
Teaching Note for (9-675-014). View Details
Keywords: Food and Beverage Industry
- 1976
- Chapter
Cereal Fortification: Barriers to Implementation
By: James E. Austin and Donald S. Snodgrass
- September 1976
- Teaching Note
Benihana of Tokyo, Teaching Note
By: W. Earl Sasser
Keywords: Food and Beverage Industry
- January 1976 (Revised October 2006)
- Teaching Note
Harmon Foods, Inc., Teaching Note
Teaching Note for (9-171-248). View Details
Keywords: Food and Beverage Industry
- April 1975 (Revised November 1988)
- Case
La Grande Alliance-Restaurant Francaise
By: Claudine B. B. Malone and Carliss Y. Baldwin
Pricing of meals for exclusive French restaurant. View Details
- November 1972 (Revised July 2023)
- Case
Benihana of Tokyo
By: W. Earl Sasser
Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details