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Show Results For
- All HBS Web
(1,548)
- People (8)
- News (516)
- Research (913)
- Events (3)
- Multimedia (6)
- Faculty Publications (735)
- 24 Feb 2009
- First Look
First Look: February 24, 2009
restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and OpenTable. Despite key functional similarities, each of the services chooses an importantly... View Details
Keywords: Martha Lagace
- Article
The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse
By: T. R. Eisenmann
Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
Eisenmann, T. R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Business History Review 74, no. 1 (Spring 2000).
- October 2007
- Article
The Power of Stars: Do Star Actors Drive the Success of Movies?
By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur... View Details
- April 1993
- Teaching Note
Note on Cable Television Regulation TN
Teaching Note for (9-391-022). View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
searching for valuable information that is relevant to them. They also want to be entertained, and the 'hard sell' that turns them off can be at the level of simply presenting the brand's logo for more than a few seconds." Mystery... View Details
- 16 Dec 2019
- News
Jeff Shell to Become CEO of NBCUniversal
Current chairman of NBCUniversal Film and Entertainment Jeff Shell (MBA 1991) will take over as CEO of the media company on January 1, reports the Los Angeles Times. In a statement to the Times, Brian... View Details
- 01 Sep 2003
- News
Fred Newman
Fred Newman remembers a particularly chilly HBS cold call. Completely unprepared to open a finance case, he used a different talent to get through it. Newman did his impression of a fly and buzzed out of his seat View Details
- 01 Sep 2007
- News
Busy…Very Busy
conversations, file cabinets opening and closing, and other office goings-on. Aside from conveying over the phone the aura of a successful enterprise, his virtual, aural workplace has another benefit, Freund... View Details
Keywords: Arts, Entertainment
- December 1977
- Teaching Note
Zodiac Brothers Toys, Inc. (B), Teaching Note
By: Jeffrey G. Miller and Steven C. Wheelwright
Keywords: Entertainment and Recreation Industry
- April 2006 (Revised May 2007)
- Case
Apple Computer, 2006
By: David B. Yoffie and Michael Slind
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry
Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
- May 1993
- Teaching Note
San Bernadino YWCA (A) TN
- January 2011
- Supplement
BBC America Showreel, Fall 2007
By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
Quelch, John A. "BBC America Showreel, Fall 2007." Harvard Business School Video Supplement 511-706, January 2011.
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was... View Details
- March 2021
- Supplement
Sky Deutschland Analysis: Results
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
- 01 Jun 2015
- News
Higher Ground
Video Embed Eight months after the levees broke, the Louisiana Philharmonic Orchestra returned to New Orleans to play a concert. They weren’t home yet, though. Their usual venue, the 87-year-old Orpheum Theater downtown, was in ruins, still covered in mud View Details
- May 1993 (Revised June 1993)
- Case
ABC Company
Herzlinger, Regina E. "ABC Company." Harvard Business School Case 193-169, May 1993. (Revised June 1993.)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and... View Details