Publications

January 2023 (Revised April 2023)
Case

Cobalt Robotics: Scaling Workplace Robotics

By: Jeffrey F. Rayport, Nicole Tempest Keller and Kyung Keun Park

Founded in 2016, Cobalt Robotics, based in Fremont, California, was a Robot-as-a-Service (RaaS) company that built autonomous workplace robots that were designed to replace or supplement human security guards. Outfitted with over 60 sensors, Cobalt robots patrolled... View Details

Keywords: Information Infrastructure; Disruptive Innovation; Innovation and Invention; Marketing Strategy; Marketing Channels; Customers; Technology Industry; United States; California

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

04 Dec 2019
Book

Creating the Experimentation Organization

scale to have a giant impact.” About the Author Michael Blanding is a writer based in Boston. [Image: ndresr] Related Reading At Booking.com, Innovation Means Constant Failure Jumpstarting Innovation: Using Disruption to Your Advantage... View Details

Keywords: by Michael Blanding

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

being disrupted as we retool and refuel machinery, as the dietary preferences of younger generations become more vegetable-based and as we learn to produce our needs with less labor, less equipment, and fewer emissions. Within sectors... View Details

Web

Strategy & IT - Institute For Strategy And Competitiveness

industry boundaries, disrupting value chains, altering industry structure, and raising a new set of strategic choices for competitors. This transformation will unleash a new and even greater wave of innovation, productivity gains and... View Details

14 Mar 2024
Blog Post

IFC India: SELCO - Last Mile Solar Powered Energy for Rural India

building an inclusive healthcare infrastructure, since 70% of the country’s population resides in rural areas. Source: SELCO’s HBS Visit Briefing Booklet Remote locations and the lack of reliable energy often result in vaccine wastage, View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

PhD in deep learning. It’s hard for startups to attract top AI talent, but even harder for Fortune 1000 companies. However, attracting domain experts from the traditional industries you are trying to disrupt is even more important. They... View Details

Keywords: by Rocio Wu

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

opportunities missed. Why I Don't Want to Own General Motors June 1, 2009 - Harvard Business Publishing Rosabeth Moss Kanter comments on the bankruptcy of GM, calling it a "dangerous precedent." The Past and Future of General Motors April 9, 2009 - Huffington... View Details

Keywords: by Staff; Auto

Web

Entrepreneurship Course Online | HBS Online

7 weeks, 6-8 hrs/week Pay by September 18 $1,850 Certificate Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer... View Details

January 2021 (Revised July 2022)
Case

Snapp: Scaling Under Sanctions in Iran (A)

By: Meg Rithmire and Gamze Yucaoglu

The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decisions to remove all Iranian apps from their respective application stores.
The case... View Details

Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry

January 2021 (Revised March 2022)
Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details