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Show Results For
- All HBS Web
(5,002)
- People (12)
- News (834)
- Research (3,547)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,136)
- April 2012
- Article
The Impact of Relative Standards on the Propensity to Disclose
By: Alessandro Acquisti, Leslie John and George Loewenstein
Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to... View Details
Keywords: Rights; Surveys; Management Practices and Processes; Ethics; Corporate Disclosure; Judgments; Consumer Behavior; Standards
Acquisti, Alessandro, Leslie John, and George Loewenstein. "The Impact of Relative Standards on the Propensity to Disclose." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 160–174.
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
someday to bring the concept to consumers in emerging markets across the globe. “Most restaurant owners can cook, but they don’t have a business... View Details
- 12 Nov 2014
- Op-Ed
A Challenge to the New Congress: Pass Housing Finance Reform
mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme economic stress, Uncle Sam must stand behind these mortgages in... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
Nike managers failed to pick up the relevant market signals and learn from them. It took them too long to figure out that consumers wanted... View Details
Keywords: by Laurie Joan Aron
- 17 Sep 2024
- HBS Case
The Climate Targets Leaders Need to Know as Regulations Loom
concerned investors, activists, and customers. The European Union’s Corporate Sustainability Reporting Directive (CSRD) requires large publicly-listed companies in Europe to annually disclose their... View Details
Keywords: by Rachel Layne
- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
programs that are on the mission’s critical path and separating them from the important and the nice to have. Then, until the crisis is over, direct all funds current and future View Details
Keywords: by Danielle Kost
- March 2015 (Revised December 2016)
- Case
American Well: The DTC Decision
By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details
Keywords: Health Care; Telehealth; Telemedicine; American Well; Schoenberg; Boston; Israel; Technology; Online Care; Direct-to-consumer; DTC; Health Insurance; Affordable Care Act; Health Care Reform; Accountable Care Organizations; Technology Change; Innovation ＆ Entrepreneurship; Digital Marketing; Strategy; Competition; Information Technology; Marketing; Technological Innovation; Technology Adoption; Entrepreneurship; Marketing Strategy; Health Industry; Technology Industry; Boston; Massachusetts; United States; Israel
Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North. Related Reading: Why Employers Favor Men How Should Advertisers Respond to Consumer Demand for... View Details
Keywords: by Bill George
- 26 Jun 2020
- Blog Post
(PPE)ople First: Bringing Critical Personal Protective Equipment to Boston Hospitals
then turn to our resident MD/MBA – Graham – for direction on which products to purchase. Graham spends considerable time interfacing with each of the hospitals and clinics... View Details
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
boot camp, asking participants to break into pairs and have a conversation about the Indian wedding industry. “Everyone in India has experience with the wedding industry,” Koning says. “It’s a giant market... View Details
Keywords: by Michael Blanding
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to... View Details
- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords: Retail; Retail Analytics; Consumer; Pandemic; COVID; COVID-19; Apparel; Ecommerce; Online Shopping; Online Apparel; Online Sales; Returns; CRM; Customer Retention; Customer Experience; Customer Value; Digital; Customer Focus and Relationships; Customers; Health Pandemics; Consumer Behavior; Customer Relationship Management; Internet and the Web; Behavior; E-commerce; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States; United Kingdom
Israeli, Ayelet, Eva Ascarza, and Laura Castrillo. "Beyond Pajamas: Sizing Up the Pandemic Shopper." Harvard Business School Working Knowledge (March 17, 2021).
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
products sold and marketed by LEGO. In addition to reducing innovation costs, this often leads to an increase in authentic, word-of-mouth advertising as users promote designs... View Details
Keywords: by Danielle Kost
- July 23, 2019
- Article
Is the U.S. on Its Way to Becoming a Cashless Society?
By: Shelle Santana
The rise of digital payments, including credit cards, debit cards, and mobile payments systems, have contributed to the steady shift in payment practices among consumers. According to the FDIC, cash represented just 30% of all payments in 2017, and the percentage of... View Details
Santana, Shelle. "Is the U.S. on Its Way to Becoming a Cashless Society?" Harvard Business Review (website) (July 23, 2019).
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
vantage point, not in sight here. I don’t see it. And I’m most troubled by that. Push and pull marketing to build public support John A. Quelch, Charles Edward Wilson Professor of Business Administration and... View Details
Keywords: by Christina Pazzanese
- 26 Dec 2012
- Working Paper Summaries
Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his... View Details
- July 2017
- Article
The Impact of 'Display-Set' Options on Decision-Making
By: Uma R. Karmarkar
The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details
Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Consumer Products Industry; Consumer Products Industry
Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.