Publications

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March 2022 (Revised July 2022)
Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

November 2024 (Revised December 2024)
Case

Moonfare and the Democratization of Private Equity

By: Victoria Ivashina and Srimayi Mylavarapu

Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details

Keywords: Private Equity; Customers; Wealth; Business Strategy; Segmentation; Technological Innovation; Product Launch; Financial Services Industry; Europe

April 2018 (Revised May 2018)
Teaching Note

Haier: Incubating Entrepreneurs in a Chinese Giant

By: Rosabeth Moss Kanter and Jonathan Cohen

This Teaching Note helps instructors teach the HBS case, “Haier: Incubating Entrepreneurs in a Chinese Giant,” (HBS No. 318-104) presenting analysis of the case and a teaching plan to guide classroom discussions. View Details

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger

Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details

Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry

01 Dec 2002
News

Clusters and Competition

Michael E. Porter: learning more about the processes that produce competitive success. Michael E. Porter, acclaimed expert on competitive strategy and leader of the HBS-based Institute for View Details

01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

them. Ellis draws on his long distinguished career in client services in the financial markets to provide common-sense and accessible advice to anyone with an interest in maximizing their investment returns... View Details

2013
Tool

Harvard Business Review's Go to Market Tools: Pricing for Profit

By: Thomas Steenburgh and Jill Avery

What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details

Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing

22 Sep 2016
News

Words and Pictures

2003), an initial champion of the project who convinced Deifell to return to campus to extend the project beyond its first year. “It was such an inspirational idea—an opportunity for people to talk about larger life aspirations,” says Hayden, now head of View Details

Keywords: Susan Young

May 2016
Case

Revitalizing State Bank of India

By: Srikant M. Datar, N. M. Bhatta, Rishikesha T. Krishnan and Rachna Tahilyani

State Bank of India is India’s oldest and largest bank with the government of India as its majority shareholder. Arundhati Bhattacharya, a 35-year veteran of the bank, is appointed as its chairman in October 2013. Her appointment coincides with Moody’s downgrading the... View Details

Keywords: Change Management; Transformation; Communication Strategy; Leadership Style; Organizational Culture; Organizational Change And Adaptation; Performance Evaluation; Culture; Corporate Social Responsibility And Impact; Human Resources; Employees; Compensation And Benefits; Recruiting; Capital Markets; Performance Expectations; Financial Services Industry; Asia; India

18 Feb 2010
Working Paper Summaries

The Mirroring Hypothesis: Theory, Evidence and Exceptions

Keywords: by Lyra Colfer & Carliss Y. Baldwin

July 2012 (Revised April 2014)
Case

Research In Motion: The Mobile OS Platform War

By: Alan MacCormack, Brian Dunn and Chris F. Kemerer

The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details

Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States

January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden

03 Jun 2010
Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski

September 2019 (Revised May 2021)
Case

pymetrics: International Expansion

By: John R. Wells and Benjamin Weinstock

In August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including... View Details

January 2013 (Revised June 2018)
Case

Amazon, Apple, Facebook, and Google 2018

By: John Deighton and Leora Kornfeld

Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details

Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Service Industry; Service Industry; United States

2025
Working Paper

Tax Planning, Illiquidity, and Credit Risks: Evidence from DeFi Lending

By: Lisa De Simone, Peiyi Jin and Daniel Rabetti

This study establishes a plausible causal link between tax-planning-induced illiquidity and credit risks in lending markets. Exploiting an exogenous tax shock imposed by the Internal Revenue Service (IRS) on cryptocurrency gains, along with millions of transactions in... View Details

Keywords: Cryptocurrency; Taxation; Financial Liquidity; Credit; Financing and Loans; Financial Markets

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2018
Book

Varieties of Green Business: Industries, Nations and Time

By: Geoffrey Jones

Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides... View Details

Find at Harvard

17 Apr 2025
Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

most meaningful and urgent challenges in their professional lives. It’s a different kind of impact, but one that feels personal and lasting. Looking back, I realize that my career has always been about... View Details

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details