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  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

recently, it has allowed companies to reap creative ideas on product improvements directly from their customers  (Lay's flavored potato chips).  And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Gradient Ventures Lauren Taylor Wolfe , Cofounder & Managing Partner, Impactive Capital This panel will highlight how we can effectively build the governance mechanisms for climate action. Thousands of companies have publicly announced... View Details
  • 15 Sep 2009
  • First Look

First Look: September 15

upper management accepts an emergency order. By working through the impact on the production system, students should develop a feel for how shifting demand in a large factory that is structured as a job shop... View Details
Keywords: Martha Lagace
  • March 2016 (Revised March 2022)
  • Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
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  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and View Details
Keywords: Carmen Nobel
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

important for review sites such as Yelp to post chronological reviews that reflect current conditions, since hygiene can vary wildly based on new management and staff, the research team says. “Review sites should be careful in making sure... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

amount for which they are eligible decreases by $10,000 USD. See "Awards" section below for detailed explanation. Application deadline: April 25 at 12:00pm (noon) ET Apply to GO:AFRICA Demand for the program (i.e., the size of the... View Details
  • May 2021
  • Case

Endeavor Kenya: Building an Entrepreneurial Ecosystem

By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin
In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power... View Details
Keywords: Business Ventures; Entrepreneurship; Human Resources; Leadership; Leading Change; Management; Growth and Development Strategy; Negotiation; Economy; Markets; Emerging Markets; Network Effects; Relationships; Strategy; Financial Services Industry; Technology Industry; Telecommunications Industry; Shipping Industry; Agriculture and Agribusiness Industry; Africa; Kenya
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  • August 2022
  • Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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  • 14 Jan 2019
  • Op-Ed

These 4 CEOs Created a New Standard of Leadership

the World Economic Forum, and the next day he’s demanding improved performance from Unilever’s senior executives. In my view, Polman isn’t an enigma at all, but a world statesman who exemplifies all the qualities CEOs require in this era.... View Details
Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products
  • Web

Winners & Runners-Up | New Venture Competition

re-evolve the future. SurgiBox Mike Teodorescu (DBA 2018) Alumni Track Crowd Favorite Safe surgery, any time, any place. Business Track, 2021 Concord Materials Robert Lane (MBA 2021) Anthony Valente (MBA 2022) Business Track Co-Winner Integrated materials View Details
  • May 2011
  • Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
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  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

symbol of their masculinity or femininity, and the incursion of the other gender into the brand threatens that," explains Avery, who spent a decade managing brands for Gillette, Braun, Samuel Adams, and AT&T before pursuing her... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • December 2009 (Revised June 2010)
  • Case

Ebro Puleva

By: David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed... View Details
Keywords: Mergers and Acquisitions; Financial Crisis; Globalized Firms and Management; Leadership; Growth and Development Strategy; Brands and Branding; Consumer Behavior; Agriculture and Agribusiness Industry; Retail Industry; Spain
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  • Web

Doing Business in a Divided World - Alumni

play in repairing a divided America and world? This question lies at the heart of Harvard Business School’s new Institute for the Study of Business in Global Society (BiGS), which seeks to frame and examine a critical management... View Details
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

half its value the moment it is driven off the lot? In a recent roundtable interview at HBS, Avery and Schlesinger joined Ryan Buell, an assistant professor in the Technology and Operations Management Unit, to discuss what’s wrong with... View Details
Keywords: by Sean Silverthorne; Auto
  • 01 May 2012
  • First Look

First Look: May 1

behavioral ethics is better suited than traditional approaches to address the increasing demand from society for a deeper understanding of what causes even good people to cross ethical boundaries. Schumpeterian Competition and... View Details
Keywords: Carmen Nobel
  • 01 Nov 2022
  • Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

Want employees to think outside the box? Start by taking a good, hard look at how you’re paying them. That’s the implication of new research examining the impact of different compensation structures on employee innovation. While there is endless handwringing about what... View Details
Keywords: by Scott Van Voorhis
  • March 2016
  • Article

Using Quality Improvement Methods and Time-Driven Activity-Based Costing to Improve Value-Based Cancer Care Delivery at a Cancer Genetics Clinic

By: R.Y. Tan, M. Met-Domestici, K. Zhou, A.B. Guzman, S.T. Lim, K.C. Soo, T.W. Feeley and J. Ngeow
Purpose:
To meet increasing demand for cancer genetic testing and improve value-based cancer care delivery, National Cancer Centre Singapore restructured the Cancer Genetics Service in 2014. Care delivery processes were redesigned. We sought to improve access by... View Details
Keywords: Cancer Treatment; Value Based Health Care; Time-Driven Activity-Based Costing; Health Care and Treatment; Quality; Performance Improvement; Activity Based Costing and Management
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  • March 2012
  • Article

Fixing What's Wrong with U. S. Politics

By: David A. Moss
In America today there's a growing sense that the political system is broken and that its ineffectiveness is a major threat to U.S. competitiveness. Why do so many think the political system is not working? Research shows that in Congress, Republicans and Democrats are... View Details
Keywords: Government and Politics; System; Conflict Management; Performance Productivity; Policy; Public Administration Industry; United States
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