Publications

May 2019
Background Note

Founders' Agreements

By: Shikhar Ghosh, Shweta Bagai and Sanchali Pal

Crafting a Founders’ Agreement is an important component of startup infrastructure as it documents a complex set of decisions that build a company’s roots. Its four key elements are: roles and responsibilities, rights (decision rights, rewards, position on board),... View Details

Keywords: Founders' Agreements; Team Management; Contingency Planning; Business Startups; Equity; Entrepreneurship

Web

Faculty & Advisors | MBA

executives. Sooah has a joint-degree MBA | MPP from Harvard Business School and Harvard Kennedy School, where she worked with startup founders at the HBS Rock Center for Entrepreneurship and built her health & life sciences tech... View Details

26 Apr 2011
First Look

First Look: April 26

PublicationsManagement Accounting: Information for Decision Making and Strategy Execution Authors:Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, and S. Mark Young Publication:. Pearson Education, Inc., 2011 Abstract An approach to management accounting... View Details

Keywords: Sean Silverthorne

09 Nov 2017
HBS Seminar

Alfonso Gambardella, Bocconi University

Alan D. MacCormack

Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry

June 2021
Case

uBiome

By: Thomas R. Eisenmann and Olivia Graham

uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital... View Details

Keywords: Business Startups; Crime and Corruption; Insolvency and Bankruptcy

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

January 2022 (Revised September 2023)
Case

Simplifyy

By: Paul A. Gompers and Alicia Dadlani

Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was... View Details

Keywords: SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Real Estate Industry; Information Technology Industry; United States; Missouri

January 2020
Case

The Origins of Bell Labs

By: Tom Nicholas and John Masko

In 1947, scientists at Bell Labs invented the transistor—a tiny signal amplifier that would go on to become the fundamental building block of the digital age. But, confounding most traditional economic assumptions, it was not a vigorous startup that made this momentous... View Details

Keywords: Business History; Innovation Leadership; Technological Innovation; Patents; Monopoly; Organizational Structure; Competitive Strategy; Telecommunications Industry; Boston; Massachusetts; New York (city, NY)

05 Nov 2019
News

Can the Robin Hood Army Grow with Zero Financial Resources?

2024
Working Paper

Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance

By: Ramana Nanda

At the heart of entrepreneurial finance lies a persuasion challenge: regardless of the strength of an entrepreneur’s belief in the potential of their idea, they typically need to convince investors to provide the financial capital required for its... View Details

Keywords: Entrepreneurial Finance; Business Startups; Communication Intention and Meaning; Prejudice and Bias

SSRN

Read Now

Deborah Winshel is a Senior Lecturer in the General Management Unit of Harvard Business School. She teaches several MBA required courses: Leadership and Organizational Behavior (LEAD), Leadership and Corporate Accountability and the Field Immersion course (2025 in... View Details

29 Oct 2024
HBS Seminar

Lynn Wu, Wharton

Cold Call Podcast

Innovating in the Feminine Care Market

Keywords: Re: Rembrand M. Koning

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

April 2020
Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America