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Show Results For
- All HBS Web
(6,398)
- People (36)
- News (2,478)
- Research (2,871)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,291)
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 14 Dec 2015
- News
Building Platforms of Life for the World’s Poorest Children
and we have impact in thousands of communities with millions of children around the world who are largely vulnerable and left out of key health and education systems. “We do... View Details
- Web
A Marketing Revolution - The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
illegal or unethical in a serious way,” Paine says. Miscalculations are forgivable or maybe even desirable, but misdeeds are something else altogether.” 6. Is a succession plan in place? One thing McDonald’s had going for it was a clear... View Details
- 15 Nov 2022
- Book
Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work
and distributors. It took a village of complicity to create an opioid epidemic that has led to a surge in overdose deaths, says Max H. Bazerman, the Jesse Isidor Straus Professor of Business Administration... View Details
Keywords: by Pamela Reynolds
- April 2017 (Revised January 2020)
- Case
Korea Telecom: Building a GiGAtopia (A)
By: Shane Greenstein, Feng Zhu and Kerry Herman
Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details
Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry
Greenstein, Shane, Feng Zhu, and Kerry Herman. "Korea Telecom: Building a GiGAtopia (A)." Harvard Business School Case 617-014, April 2017. (Revised January 2020.)
- 13 May 2020
- Blog Post
Crisis Leadership with Nikhil Patel: The Critical Importance of Trust
has enduring consequences. “In good times, it feels okay to take a risk on who you get behind as a leader. But when things go wrong, it’s important to think about who you trust. The impact of our leadership,... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
breathtaking Internet IPOs - the company's stock went from $17 to $95.50 on its first day of trading. "It's the first pure-play journalism IPO," Kramer told USA Today (January 26, 1999), adding that the... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com... View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
in what people think, and you need to find the right people to talk to you,” says Elkins, a professor of history and African and African American Studies at Harvard, and the founding director of the Harvard... View Details
Keywords: by Carmen Nobel
- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
You sometimes hear people say things like, "I believe in global warming" or "I don't believe in climate change." It seems odd to approach climate change in this way, as though it were a question of belief, like religion. Most of the time when we confront uncertainty in... View Details
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
performing, but they have had guardrails their whole life," Kraus says. "Then they get to the end of their MBA, and they have no guardrails. They have to pave their own way. They experience this peeling back and discovery process in... View Details
- 17 Nov 2020
- Blog Post
Partners and Families Are an Integral Part of the MBA Experience
of the pandemic is having to commit to social events in advance due to limited availability. “You can’t just play things by ear. But it is the only way we are able to do anything because View Details
- 23 Jun 2021
- Blog Post
How I Sourced My Internship Outside of the US: Abena Nyantekyi-Owusu
take chances and try new things as I refined my short- and long-term goals,” she said. With that mind, Nyantekyi-Owusu set foot in Boston ready to explore and take advantage of all HBS had to offer.... View Details
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
as soon as possible)—as reasons why "a Government bailout may not be perceived in the same way as a Buffett style investment." Henrique Abreu cited a lesson of the late Milton Friedman that "it is a different View Details
Keywords: by Jim Heskett
- 14 Jul 2023
- Blog Post
Building a Culture of Awareness and Accountability in your Organization
Manso-Brown encourages others to seek out historical context as a critical foundation of anti-racism work. “We’re not talking about things that happened that long ago either,” she said. “MLK would be the... View Details
Keywords: All Industries
- October 2000 (Revised September 2002)
- Case
NTT DoCoMo (A): The Future of the Wireless Internet?
By: Stephen P. Bradley and Matthew Sandoval
NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details
Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan
Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)
- 25 May 2021
- Blog Post
Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics
news of her life,” and everything changed. From Burning Out to Being the Boss “By 2017, I was burnt out. I had all of these things that I’d worked really hard for, but I wasn't... View Details