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Show Results For
- All HBS Web
(1,910)
- People (19)
- News (573)
- Research (1,083)
- Events (4)
- Multimedia (26)
- Faculty Publications (865)
- 13 Feb 2018
- News
How One Second Act CEO Brought Sunnier Days To Sesame Street
Keywords: Arts, Entertainment
- 07 Jul 2015
- News
"They Burned the House Down"
- 01 Jun 2014
- News
Innovation: An Orchestra of One
Video Embed Ann Chao discusses the inspiration behind her new startup, Sonation. As a student, Ann Chao (MBA 2013) loved playing chamber music with HBS friends. But MBAs live busy lives, and their jam sessions were few and far between. "One day I was practicing piano... View Details
- 31 May 2013
- News
Seeing the Light
EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising agencies such as Ogilvy & Mather, Foote Cone... View Details
- 01 Dec 2005
- News
Exploring the Galápagos
“Marty should be here for this; this is what he came here for,” Esther Flashner laments to our Galápagos National Park guide, as a dozen of us stroll the sandy beach of Darwin Bay on the island of Genovesa. We are improbably close to nesting sea birds, four species of... View Details
- 01 Sep 2005
- News
Change Channel
Brian Graden (MBA ’89) is president of MTV Networks and of Logo, the new gay-oriented cable channel launched in June. Logo features mostly movies but also documentaries, sports, travel shows, original sitcoms, concerts, and more. “When you tell a story about gay rodeo... View Details
Keywords: Arts, Entertainment
- 01 Jun 2003
- News
Portraits from the Class of 2003
“Tell me, what is it you plan to do with your one wild and precious life?” Last year when Tony Deifell (MBA 2002) posed this question — from a poem by Pulitzer Prize–winner Mary Oliver — to his sectionmates, he was impressed with what the answers told him. “I found... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- Profile
Brian T. Bedol
became MTV. He got his MBA from HBS in 1985 and then plunged into a career in the entertainment industry. Working with people like Bob Pittman, the founder of MTV, Bedol immersed himself in a series of development projects as part of Time... View Details
- April 2006 (Revised May 2007)
- Case
Apple Computer, 2006
By: David B. Yoffie and Michael Slind
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry
Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
- Article
Advertising, the Matchmaker
By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 14 May 2013
- First Look
First Look: May 14
Publications 2006 Henry Holt (Macmillan) Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment By: Elberse, Anita Abstract—What's behind the phenomenal success of entertainment... View Details
Keywords: Sean Silverthorne
- 02 Dec 2020
- News
HBS Alumni Named to Forbes 30 Under 30 List
of the nonprofit Sports & Entertainment Equity Network, which aims “to close the diversity, equity, and inclusion gap in the business of sports & entertainment”; and Gabrielle Starfield (MBA 2018), Senior Associate at Blackstone Group,... View Details
- 15 Dec 2024
- News
Origin Story: Tasila Banda (MBA/MPP 2025)
First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software and laid down guitar tracks... View Details
Keywords: Julia Hanna
- 01 Sep 2013
- News
The New Rules of E-Commerce
thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- Web
Joan Colligan Oral History - Business Education For Women At Harvard University | Harvard Business School
McKinsey & Company, Inc., as Vice President Marketing/Planning and Research for CBS/Sony Music Entertainment and as Managing Consultant of the Training and Organizational practice within The Human Resource Partnership (TRP), LLC. Her work... View Details
- 17 Jun 2016
- News
Minding God’s Money
a global humanitarian organization. As CFO of TDJ Enterprises, Thomas oversees the finances of Jakes’s separate for-profit business, a $400 million, faith- and family-oriented media and entertainment venture that offers inspiration to... View Details