Filter Results:
(2,957)
Show Results For
- All HBS Web
(2,957)
- People (4)
- News (658)
- Research (1,826)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,097)
Show Results For
- All HBS Web
(2,957)
- People (4)
- News (658)
- Research (1,826)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,097)
- February 2020
- Case
Fake News at DER SPIEGEL (A)
By: Aiyesha Dey, Jonas Heese and Tonia Labruyere
The case discusses the strategy of DER SPIEGEL, the leading news magazine in Germany, in the aftermath of the discovery of a fake reporting scandal. It had come to light that one of DER SPIEGEL’s own reporters had falsified and made up entire articles for years,... View Details
Keywords: Scandal; Management Control Systems; Corporate Governance; Crisis Management; Communication Strategy; Journalism and News Industry; Germany
Dey, Aiyesha, Jonas Heese, and Tonia Labruyere. "Fake News at DER SPIEGEL (A)." Harvard Business School Case 120-001, February 2020.
- Web
HBS - The year in Review
wrapped into one, beginning with an intense effort around welcoming the entire community back and culminating in a joyous crescendo of multiple commencements and alumni reunions—with more than 23,000 in attendance, including graduates,... View Details
- 30 Jan 2007
- First Look
First Look: January 30, 2007
they can adapt and adopt institutional practices already legitimized by counterpart industries in other parts of the world. The paper builds on existing community ecology and social movement perspectives on industry emergence and... View Details
Keywords: Martha Lagace
- 16 Apr 2024
- News
Netflix Enters Its Dan Lin (MBA 1999) Era
Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details
- 04 Jan 2022
- Research & Ideas
Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.
the world at large. Their ideas recently appeared in the article Humanizing Strategy in the journal Long Range Planning. Here, Takeuchi explains how business leaders can use the six practices to guide their own self-improvement efforts in... View Details
Keywords: by Kristen Senz
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- Web
General Management - Faculty & Research
leaders; the philosophies, values, and strategies that inform successful enterprises; and the relation of enterprise to the broader community and other external constituencies. The Unit's work is conceived... View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 01 Apr 2014
- First Look
First Look: April 1
market, we induce a theoretical framework to explain how firms win the race to find a viable business model. As the new market emerged, high-performing firms enacted three strategies in sequence that helped them achieve their objective... View Details
Keywords: Sean Silverthorne
- 21 Feb 2012
- First Look
First Look: Feb. 21
'soft' with respect to its innovation strategy in order to discourage entry. Even if its innovation strategy is not observable, we show that an incumbent that assesses the commercial potential for a radical... View Details
Keywords: Sean Silverthorne
- 29 Jul 2008
- First Look
First Look: July 29, 2008
agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details
Keywords: Martha Lagace
- Web
Health Care - Faculty & Research
communities. Keywords: Strategy ; Leadership ; Corporate Social Responsibility and Impact ; Education ; Nutrition ; Social Enterprise ; Business and Community Relations ; Decision Making ; Operations ;... View Details
- 2008
- Working Paper
The Artful Dodger: Answering the Wrong Question the Right Way
By: Todd Rogers and Michael I. Norton
What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details
Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Harvard Business School Working Paper, No. 09-048, September 2008. (Revised September 2010.)
- May 2021
- Case
The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease
By: Amitabh Chandra, Spencer Lee-Rey and Caroline Marra
This case explores incentives for rare disease drug development by chronicling the role of the Spinal Muscular Atrophy (SMA) Foundation in forming strategic partnerships with the scientific research community and pharmaceutical developers to transform the trajectory... View Details
Keywords: Innovation and Invention; Strategy; Business or Company Management; Society; Health; Public Administration Industry; Health Industry; United States
Chandra, Amitabh, Spencer Lee-Rey, and Caroline Marra. "The SMA Foundation: Steering Therapeutic Research and Development in a Rare Disease." Harvard Business School Case 621-112, May 2021.
- Web
Cold Calling - Christensen Center for Teaching & Learning
calling has three key objectives: Establish and reinforce high expectations for student preparation Provide a developmental opportunity for the opening student with respect to content mastery, critical thinking, and communication skills... View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
examining the strategies for change employed. Instead of this halfhearted approach, managers are better off picking a pure model: a clear Theory E approach with its benefits and costs or a pure Theory O approach with its benefits and... View Details
Keywords: by Michael Beer & Nitin Nohria
- Web
HBS - The year in Review
scale capabilities in the realm of digital products, data strategy and architecture, analytics, machine learning and AI, the group will work to build platforms and deliver applications that enable innovation in research, teaching,... View Details
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
people’s time, but I do believe the human spirit loves two things: entertainment and communal experiences. I love that the word “entertainment” comes from an Old French verb, entretenir, meaning “to hold together.” What’s been the most... View Details
Keywords: Robert Bochnak
- September 2016 (Revised January 2020)
- Case
Pebble: Wearables Pioneer
By: David Yoffie and Allison Ciechanover
In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the... View Details
Keywords: Competition; Strategy; Innovation Strategy; Product; Information Technology; Technological Innovation; Business Startups; Technology Industry; United States; California
Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
- July 2024
- Case
Living up to Purpose and Performance at Parker Hannifin
By: Hubert Joly, Alicia Dadlani and Martha Hostetter
In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details
Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Manufacturing Industry; Industrial Products Industry; Cleveland; Ohio; United States
Joly, Hubert, Alicia Dadlani, and Martha Hostetter. "Living up to Purpose and Performance at Parker Hannifin." Harvard Business School Case 525-015, July 2024.