Publications

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31 May 2012
Working Paper Summaries

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

Keywords: by Alvin J. Silk; Advertising

April 2021
Teaching Note

GreenFire Energy, 2020: Geothermal Innovation

By: John R. Wells and Benjamin Weinstock

In June 2020, after ten years of effort, GreenFire Energy Inc. (GreenFire) demonstrated its new geothermal electricity generation technology, ECO2G™. While conventional geothermal electricity only supplied 0.5% of US demand, the new technology promised to increase this... View Details

Keywords: Green Energy; Geothermal; Entrepreneur; Renewables; Geothermal Electricity; Green Technology; Renewable Energy; Energy Generation; Technological Innovation; Entrepreneurship; Strategy; Commercialization

November 1983 (Revised January 1988)
Case

Frontier Airlines, Inc. (A)

Frontier, once a relatively small regional carrier, expanded rapidly after deregulation of the airline industry. By 1982 it found further growth difficult, due in part to its rivals' aggressive--and, according to Frontier, unfair--use of their computer reservations... View Details

Keywords: Competition; Information Technology; Growth and Development Strategy; Air Transportation Industry; United States

October 2018 (Revised May 2019)
Case

Khan Academy 2018

By: William Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California

February 2022 (Revised March 2022)
Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi

In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details

Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

government are mysterious, he added—the making of laws and sausages are two activities better left behind closed doors. The CIA can talk to the INS, but there are policy issues that affect the speed of adopting new systems.— Mark Hogan, BEA Government View Details

Keywords: by Julia Hanna; Service

November 2005 (Revised December 2005)
Case

County Department of Public Health: Organizing for Emergency Preparedness and Response

By: Lynda M. Applegate, Ajay Vinze and Minu Ipe

The anthrax attacks of 2001 exposed serious inadequacies in the response of the U.S. public health system to meet such grave threats. The public health infrastructure required rebuilding to respond to any type of large-scale health emergency. The Public Health... View Details

Keywords: Information Technology; Change Management; Crisis Management; Health Care and Treatment; Infrastructure; Public Administration Industry; Public Administration Industry; United States

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Web

Live from Klarman Hall - Alumni

and occupations, impacting organizations across diverse industries and at a global level. The Organization for Economic Cooperation and Development (OECD) projects that approximately 1.1 billion jobs will undergo significant... View Details

Web

Hiring Organizations

Partners AllWin Alpaca Real Estate Alphabroder Alpine Investors Alterra Capital Partners Altitude AI Altos Ventures Alumni Ventures Amazon Amazon Web Services - AWS Ambit Partners American Express American Industrial Partners Amex... View Details

September 1997 (Revised November 1997)
Case

Siam Cement Group,The: Corporate Philosophy (A)

By: Lynn S. Paine and Prompilai Khunaphante

In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details

Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand

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April 1992 (Revised April 1996)
Case

Harcourt Brace Jovanovich, Inc.

By: Hugo Uyterhoeven

The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details

Keywords: Competition; Boundaries; Supply and Industry; Segmentation; Publishing Industry

December 2011
Case

Bergerac Systems: The Challenge of Backward Integration

By: David A. Garvin and Sunru Yong

Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry

March 2006 (Revised February 2007)
Case

Frederick Douglass Charter School: The Renewal Decision

Five years after the launch of the Frederick Douglass Charter School, the school's performance is under review by the state board of education as part of a decision about whether to renew the school's charter for a school as well as the implications of a... View Details

Keywords: Corporate Accountability; Urban Development; Education; Business Startups; Education Industry; United States

December 2010
Supplement

Ad Classification at Right Media — pre-class slides — supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media; Advertising Industry; Advertising Industry

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Manufacturing Industry; United States; Massachusetts

August 1997 (Revised June 1999)
Case

Providian Trust: Tradition and Technology (A)

By: F. Warren McFarlan and Melissa Dailey

A major trust company attempts to implement a major software system while simultaneously reengineering business processes. Providian Trust, a previously non-IT intensive organization, must completely reposition its management of technology to deal with IT's new... View Details

Keywords: Change Management; Financial Institutions; Business Processes; Organizational Change and Adaptation; Information Technology; Applications and Software; Financial Services Industry