Startup Marketing - Publications - Faculty & Research

01 Jun 2025
News

For the Records

Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details

Keywords: Jen McFarland Flint; photos by Jeff Wilson; Arts, Entertainment

01 Jun 2022
News

'Rooted' In Innovation

to make fufu, a thick paste used in various recipes—was originally produced for the African market and is now available at 50 supermarkets around the world. STUDENTS READY TO MAKE AN IMPACT READ MORE STORIES STUDENTS READY TO MAKE AN... View Details

Keywords: Deborah Blagg

06 Feb 2015
News

The Billion-Dollar E-commerce Company You Know Nothing About

Keywords: e-commerce; Nonstore Retailers; Retail Trade

22 Feb 2022
News

Launch Codes

I’ve had to really think hard about what it means to balance. Not only the most common interpretations, like work-life balance, but also the short view of being first to market to make sure you capture an opportunity versus the long view... View Details

Keywords: Dan Morrell; illustrations by Alvaro Dominguez

22 Sep 2021
Blog Post

Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System

living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details

February 1978
Case

Sierra Log Homes, Inc. (A)

By: Michael E. Porter

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details

Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States

Citation

Educators

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Profile

Prita Kumar

Prita Kumar, the founder and CEO of Booya Fitness, built a pretty solid foundation for her eventual startup venture long before arriving at Harvard Business School. Growing up in Houston, Kumar and her sister were both into sports and... View Details

30 May 2018
News

HBS Fellowship Program Puts an MBA Within Reach

Richardson, proudly noting that her mother later became a teacher. A native of Arlington, Texas, Richardson received a track scholarship at Baylor University, where she majored in business administration and journalism. After graduation, she merged her analytical and... View Details

Profile

Matthew Boys

him to stay in the tech industry, particularly in “fast-growing startups with small team dynamics that push you to come up with new things.” The right way to train your brain “A common theme for non-engineers in technology is to get an... View Details

March 1998 (Revised February 2001)
Case

PlanetAll

By: Jeffrey F. Rayport

PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact... View Details

Keywords: Business or Company Management; Marketing Strategy; Internet and the Web; Information Technology; Business Startups; Web Services Industry; Information Technology Industry

Citation

Find at Harvard

01 Mar 2009
News

Local Customs

design. One leading entrant is “The Rally Fighter,” a $50,000 off-road racer for the desert Southwest that Rogers hopes to bring to market in the fall. A former Marine and an Iraq veteran, Rogers thinks the Big Three’s troubles offer an... View Details

Keywords: Transportation Equipment Manufacturing; Manufacturing; Motor Vehicle and Parts Dealers; Retail Trade; Transportation

13 Sep 2019
News

Hollywood Ending

least for very long. For the last 14 months she has been running circles around Hollywood, since signing on as employee number one of a startup called Quibi. After devoting the previous two decades to Silicon Valley’s Fortune 500... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

Web

Institutions, Macroeconomics, and the Global Economy - Course Catalog

globalization entails. All managers now face a business environment where international, macroeconomic, and political phenomena matter. Understanding the genesis of financial and currency crises, stock market booms and busts, social and... View Details

Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details

July 2023
Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

Citation

Educators

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

helped large Greek companies and startups compete more effectively. But that hasn't happened.” Greek politicians are blaming, first, one another based on the party affiliation, and second, their European creditors for imposing harsh... View Details

Keywords: by George Serafeim

26 Apr 2011
News

BioMine Strikes Gold

Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Watch their pitch. Midwest/Central U.S. Marc Hoecker, MBA '08 vinsnap mobile automotive marketing Watch their pitch. New England Marco Bitran, MBA '03 AI... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Tough Tech Ventures - Course Catalog

strategies and tactics for managing risk vs. reward. Historically, most entrepreneurship courses (at HBS, and elsewhere) disproportionately focus on consumer- and /or software-centric business model and product experimentation tools (e.g., business model canvas, Lean... View Details