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- All HBS Web
(2,294)
- People (14)
- News (499)
- Research (1,121)
- Events (9)
- Multimedia (9)
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- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
were essential, and radical corporate social responsibility concepts were pursued by some firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53419 forthcoming Capitalism Beyond Mutuality New Prospects for... View Details
Keywords: Carmen Nobel
- 20 Nov 2012
- First Look
First Look: November 20
modified Walmart's human resource practices by offering better benefits and wages to associates in response to growing social pressure. Overall, our analysis suggests that the effectiveness of a particular business model depends not only... View Details
Keywords: Sean Silverthorne
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
“Good entrepreneurs are learning machines, so they’re always asking for advice and guidance from multiple sources of expertise, including their investors. In fact, the best founders are outstanding at squeezing every bit of insight, advice, and contacts from their... View Details
Keywords: by Julia Austin
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have network effects, with the potential for a winner-take-all or winner-take-most outcome. 2)... View Details
Keywords: Dina Gerdeman
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
survey of nearly 6,000 small-business owners conducted by a team of researchers in partnership with Alignable, an online business networking platform with 4.5 million members. The survey results paint a bleak picture of America’s current... View Details
- 12 Oct 2011
- First Look
First Look: October 12
form of corporate social responsibility (CSR) through a sustainable business model that also generates superior financial performance. Read the paper: http://www.europeanbusinessreview.com/?p=4538 An Exploration of Optimal Stabilization... View Details
Keywords: Sean Silverthorne
- 30 Jun 2009
- First Look
First Look: June 30
and measure the degree of hierarchy in transactional relationships among firms and apply the methods to two large industrial sectors in Japan: automotive and electronics. We compiled the networks of firms connected by transactional... View Details
Keywords: Martha Lagace
- 09 Jun 2009
- First Look
First Look: June 9
particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be associates considered when they first chose to pair. This... View Details
Keywords: Martha Lagace
- 26 Jul 2016
- First Look
July 26, 2016
June 2016 PLoS ONE Social and Spatial Clustering of People at Humanity's Largest Gathering By: Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela Abstract—Macroscopic behavior of scientific and societal systems results from the... View Details
Keywords: Sean Silverthorne
- 11 Oct 2024
- Research & Ideas
How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses
Nations High Commissioner for Refugees settlers, whose number is determined by an annual cap set in advance. These refugees are distributed to 10 resettlement agencies, each of which runs a network of local affiliates that have their own... View Details
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 07 Apr 2015
- First Look
First Look: April 7
create significant value and have modest operating costs, and network effects protect their position once established-users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every platform... View Details
Keywords: Sean Silverthorne
- 16 Dec 2008
- First Look
First Look: December 16, 2008
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208083 Cyworld: Creating and Capturing Value in a Social Network Harvard Business School Case 509-012 May 2008, the new CEO... View Details
Keywords: Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
exposure to workplace attributes that contribute to poor health. We used General Social Survey data to estimate differential exposures to workplace conditions, results from a meta-analysis that estimated the effect of workplace conditions... View Details
Keywords: Carmen Nobel
- 14 Jan 2014
- First Look
First Look: January 14
ED. We propose that the dedicated queuing system yielded shorter throughput times because it provided physicians with greater ability and incentive to manage their patients' flow through the ED from arrival to discharge. Consistent with View Details
Keywords: Sean Silverthorne
- 14 Dec 2010
- First Look
First Look: Dec. 14
social comparison, overconfidence, and loss aversion reduce the viability of individual performance-based compensation systems and provides a framework that integrates insights from psychology and decision research into the traditional... View Details
Keywords: Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
urban and rural, the new urbanization does not upend China’s longstanding duality between those categories. The central goals of the new urbanization are to manage urbanization so as to generate domestic demand and reorganize agricultural production without... View Details
Keywords: Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
three adaptive functions: deceiving others, social status, and psychological benefits. We suggest potential directions for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50431 forthcoming Journal of... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Nanda and Tarun Khanna Abstract This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and... View Details
Keywords: Martha Lagace
- 14 Apr 2009
- First Look
First Look: April 14, 2009
manage a vast external network of client employees and an equally vast internal network of the firm's employees. The GEP needs to have a deep understanding of the client and its industry in order to identify... View Details
Keywords: Martha Lagace