Publications

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas and crafting new products for all to use. Everyone... View Details

Keywords: by Lane Lambert

December 2012
Case

Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details

Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California

June 2010 (Revised July 2011)
Case

China Environment Fund: Doing Well by Doing Good

By: Christopher Marquis and Nancy Dai

In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and... View Details

Keywords: Corporate Social Responsibility and Impact; Business Strategy; Balance and Stability; Environmental Sustainability; Climate Change; Energy Conservation; Business Organization; Organizational Change and Adaptation; Venture Capital; Financial Services Industry; China

26 May 2022
HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

expectation that a company will have a position on social and political issues." A Harvard Business School case study and its revision, Apple: Privacy vs. Safety (A) and (B), illustrates the complex ramifications that companies should... View Details

Keywords: by Avery Forman

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

November 2005
Case

Playgrounds and Performance: Results Management at KaBOOM! (A)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

KaBOOM!, a successful playground-building social enterprise funded through corporate partnerships, wants to develop a performance measurement system that will enable the organization to expand its impact substantially. The board of directors and management are trying... View Details

Keywords: Governing and Advisory Boards; Growth and Development Strategy; Social Enterprise; Performance Evaluation; Management Systems; Design; Construction Industry

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

The research findings are consistent with widespread suspicions about so-called “pump-and-dump” schemes, in which digital asset developers or brokers allegedly boost values through online promotion, then quickly sell, producing outsized... View Details

Keywords: by Kristen Senz

2009
Working Paper

A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future

By: Chia-Jung Tsay and Max H. Bazerman

Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details

Keywords: Decision Making; Ethics; Negotiation; Behavior; Cognition and Thinking; Emotions

Read Now

2020
Article

Research on Corporate Sustainability: Review and Directions for Future Research

By: Jody Grewal and George Serafeim

We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details

2010
Book

Winning in Emerging Markets: A Road Map for Strategy and Execution

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details

Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy

Find at Harvard

July 2004 (Revised December 2004)
Case

Timberland: Commerce and Justice

By: James E. Austin, Herman B. Leonard and James Quinn

When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details

Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value

Article

Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

By: Ramana Nanda and Tarun Khanna

This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details

Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India

Find at Harvard

September 2003 (Revised May 2004)
Case

New Partnership for Africa's Development, The

By: Laura Alfaro, Debora L. Spar and Cate Reavis

In a world context of international institutions such as the World Trade Organization and the International Monetary Fund and their interaction with developing countries, this case looks at an African development initiative to address its own problems: The New Economic... View Details

Keywords: Development Economics; Developing Countries and Economies; International Finance; Investment; Poverty; Africa

Social capital theorists have shown that some people do better than others in part because they enjoy larger, more supportive, or otherwise more useful networks. But why do some people have better networks than others?

Unanticipated Gains argues... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

might also like many other things that may or may not be like it.” Unlike other systems that use a social graph—who you follow—as a proxy for an interest graph—what you like, TikTok’s system goes directly to an interest graph. The content... View Details

Keywords: by Rachel Layne; Technology

December 2024
Case

Core Innovation Capital: Investing in Fintech for Good

By: Ray Kluender, Natalia Rigol, Benjamin Roth and Nicole Tempest Keller

In 2017, Arjan Schütte, founder of Core Innovation Capital, faced a decision on whether to invest in Hugo Insurance, an auto insurance startup. Core, an early-stage social impact VC firm, focused on “fintech for good,” by investing in financial services for low- to... View Details

Keywords: Fintech; Venture Capital; Social Entrepreneurship; Insurance; Measurement and Metrics; Investment; Corporate Social Responsibility and Impact; Product Positioning; Financial Services Industry; Technology Industry; Insurance Industry; United States