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  • June 2003 (Revised March 2008)
  • Case

Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene

By: Regina E. Herzlinger and Marc Aquino
Personalized medicine requires the identification of mutated genes. Schering-Plough's search for the one related to asthma requires finding families with the disease. Examines the industry that helps conduct such research, including contract research organizations. View Details
Keywords: Health Disorders; Research and Development; Genetics; Pharmaceutical Industry; Pharmaceutical Industry
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  • February 1997 (Revised June 1999)
  • Teaching Note

Massachusetts General Hospital: CABG Surgery (A) TN

By: Steven C. Wheelwright
Teaching Note for (9-696-015). View Details
Keywords: Pharmaceutical Industry; Pharmaceutical Industry; Massachusetts
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  • November 1995 (Revised March 2004)
  • Case

Massachusetts General Hospital: CABG Surgery (A)

By: Steven C. Wheelwright and James Weber
A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided. View Details
Keywords: Health Care and Treatment; Medical Specialties; Business Processes; Mission and Purpose; Product Positioning; Product Marketing; Management Practices and Processes; Customer Satisfaction; Service Delivery; Service Operations; Fair Value Accounting; Ethics; Pharmaceutical Industry; Pharmaceutical Industry; Massachusetts
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  • September 1997 (Revised October 1997)
  • Case

Bayer AG (A)

By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Pharmaceutical Industry; Pharmaceutical Industry; Germany; North America; United States
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  • November 1991 (Revised December 1991)
  • Case

SmithKline Beecham Animal Health

By: Ray A. Goldberg
Keywords: Pharmaceutical Industry; Pharmaceutical Industry
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  • 01 Jan 2008
  • News

Jeffrey R. Immelt, MBA 1982

protein biomarkers that have been identified as the precursor to Alzheimer’s disease. “There’s still no cure,” he observes, “but if you know that someone has the early signs of the disease and combine that with some of the new drugs the View Details
  • Profile

Thomas Grenier

passion and by the many opportunities to indulge my own passions and interests, such as exploring the pharmaceuticals and healthcare fields through specialized coursework and a field study with a very promising medical imaging start-up.... View Details
  • 24 Aug 2020
  • Blog Post

My Journey to Joining the first MS/MBA Biotechnology: Life Sciences Cohort

forecasting expected revenues, to developing an equity investing plan for a major pharmaceutical company and performing due diligence on M&A targets. I also spent four months on secondment within a pharma company's Commercial Oncology... View Details
  • 01 Sep 2010
  • News

Reinventing the Annual Report

in this effort, including Southwest Airlines (with its Southwest Airlines One Report), United Technologies Corporation (UTC), the Dutch electronics and health-care giant Philips, the German chemical company BASF, and Danish pharmaceutical... View Details
Keywords: Robert G. Eccles
  • 05 Mar 2001
  • What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

Productivity will improve as the alternation of job assignments eliminates the 'indispensable' worker." Connie Luthy says, "I have practiced 'Just-In-Time' hiring ... in the pharmaceutical industry.... I have advised my client... View Details
Keywords: by James Heskett
  • Web

Innovating in Health Care - Course Catalog

services, AI, digital health, medical devices, biopharma, diagnostics, payment and delivery intermediaries, telemedicine, DTC and PBM pharmaceutical delivery, and SaMD. The course has a global focus with case studies set in Africa and the... View Details
  • 22 Oct 2013
  • First Look

First Look: October 22

expenditures on teammates lead to better performance in both sports teams in Canada and pharmaceutical sales teams in Belgium. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to... View Details
Keywords: Sean Silverthorne
  • Web

Souvenirs & Novelties - The Art of American Advertising

distribute them and local retailers to print their names on them at no cost. James C. Ayer, involved in the pharmaceutical industry, reaped enormous publicity benefits from the distribution of yearly almanacs. Ayer eventually established... View Details
  • 14 May 2014
  • News

(Re)moving the Needle

that of his father, who was trained as an engineer and ended up in the pharmaceutical industry. He holds MSc and PhD degrees in mechanical engineering from ETH Zurich and MIT, respectively, and he spent a year pursuing advanced studies in... View Details
Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

competencies of each partner and create two-way value is evidenced by, among others, the collaboration between The College Fund (UNCF) and Merck. UNCF, the largest and oldest minority educational assistance organization in the United States, and Merck, a leading global... View Details
Keywords: by James Austin
  • 15 Feb 2012
  • Op-Ed

Occupy Wall Street Protestors Have a Point

unaffordable (which the pharmaceutical company Cipla did with HIV/AIDS drugs in Africa), and that brought housing to urban poor (one of building materials maker CEMEX's accomplishments in Mexico). Based on our research, we believe the... View Details
Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine
  • 15 Jan 2013
  • First Look

First Look: January 15

and Use of a New Accounting System Authors:Narayanan, V.G., Ranjani Krishnan, and Jamshed J. Mistry Publication:Journal of Management Accounting Research Abstract This study examines the attitudes, use, and acceptance of a new accounting system in a View Details
Keywords: Sean Silverthorne
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost View Details
Keywords: by Jim Heskett; Health
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

business and the company's strategy. In a service business like Tesco's, the health of the brand depends heavily on the quality of the millions of daily transactions between shoppers and staff. Motivating the front-line personnel is critical. But in the View Details
Keywords: by John Quelch
  • 29 Sep 2022
  • News

Securing a Resilient Future for Senegal

pharmaceutical sovereignty as key priorities,” Diagne explains. Senegal also wants to boost tourism now that many countries have reopened their borders. The tertiary sector, which took a strong hit through the pandemic, still accounts for... View Details
Keywords: Maureen Harmon