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May 1997
Teaching Note

Product Development Performance, Instructor's Note

By: Marco Iansiti

Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details

Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation

January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

August 1988 (Revised December 2000)
Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details

Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Food and Beverage Industry; United States

April 1986 (Revised May 1989)
Case

Alloy Rods Corp.

By: Frank V. Cespedes

In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details

Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development

12 PM – 1 PM EDT, 19 May 2016
Webinars: Trending@HBS

Design Thinking and Innovative Problem Solving

In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving... View Details

July 2019 (Revised May 2020)
Supplement

Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships

By: Rosabeth Moss Kanter and Joyce J. Kim

In 2010, Anand Piramal acquired the Health Management Research Institute (HMRI), a healthcare venture, and merged it with his original digital healthcare startup Piramal e-Swasthya (PeS), so that PeS became Piramal Swasthya. After acquiring HMRI, Piramal Swasthya... View Details

Keywords: Entrepreneur; Healthcare; Innovation; Emerging Economies; Scaling; Social Enterprise; Entrepreneurship; Health Care and Treatment; Innovation and Management; Emerging Markets; Growth and Development; Organizational Change and Adaptation; Partners and Partnerships; India

2018
Working Paper

Creativity Under Fire: The Effects of Competition on Creative Production

By: Daniel P. Gross

Though fundamental to innovation and essential to many industries and occupations, individual creativity has received limited attention as an economic behavior and has historically proven difficult to study. This paper studies the incentive effects of competition on... View Details

Keywords: Incentives; Tournaments; Radical Vs. Incremental Innovation; Motivation and Incentives; Competition; Creativity; Innovation and Invention

August 2014
Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia

Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details

Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets

January 2014
Article

The Consequences of Entrepreneurial Finance: Evidence from Angel Financings

By: William R. Kerr, Josh Lerner and Antoinette Schoar

This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel funding... View Details

Keywords: Business Ventures; Financing and Loans; Interests; Employment; Patents; Internet and the Web; Operations; Entrepreneurship; Business Exit or Shutdown

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

National Alliance for Health Information Technology and was appointed by President George W. Bush as Chair of the Federal Commission on Systemic Interoperability. The Value Institute for Health and Care is accelerating value-based transformation through translational... View Details

September 1992 (Revised March 2007)
Case

Kaiser Steel Corporation, 1987

By: Timothy A. Luehrman

Kaiser Steel entered Chapter 11 bankruptcy proceedings in early 1987. Nine months later it still faces several difficult obstacles to reorganization, including litigation, environmental liabilities, and pension and medical benefits for retired employees. Students are... View Details

Keywords: Business Plan; Insolvency and Bankruptcy; Employee Relationship Management; Resource Allocation; Opportunities; Conflict and Resolution; Steel Industry; United States

Article

Best Practices for Differentiated Products Demand Estimation with PyBLP

Differentiated products demand systems are a workhorse for understanding the price effects of mergers, the value of new goods, and the contribution of products to seller networks. Berry, Levinsohn, and Pakes (1995) provide a flexible random coefficients logit model... View Details

August 2021
Article

Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya

By: Benjamin Marx, Vincent Pons and Tavneet Suri

Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral... View Details

Keywords: Political Participation; Electoral Institutions; Field Experiment; Voting; Political Elections; Behavior; Trust

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April 2021
Supplement

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada

January 2021 (Revised March 2022)
Teaching Note

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)

By: Ashley V. Whillans

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom

October 2015 (Revised May 2016)
Background Note

Leading and Managing Change (ABRIDGED)

By: Ryan Raffaelli

Managing change is consistently ranked as one of the most critical and difficult tasks that leaders face. This note outlines the key choices that leaders must make when engineering change. It is organized into four sections, offering guidance on how to 1) diagnose the... View Details

Keywords: Change Management

November–December 2014
Article

Using Time-Driven Activity-Based Costing to Identify Value-Improvement Opportunities in Healthcare

By: Robert S. Kaplan, Mary L. Witkowski, Megan Abbott, Alexis Guzman, Laurence Higgins, John Meara, Erin Padden, Apurva Shah, Peter Waters, Marco Weidemeier, Samuel Wertheimer and Thomas W. Feeley

As healthcare providers cope with pricing pressures and increased accountability for performance, they should be rededicating themselves to improving the value they deliver to their patients: better outcomes and lower costs. Time-driven activity-based costing offers... View Details

Keywords: Value Creation; Activity Based Costing and Management; Health Care and Treatment; Health Industry; United States; Europe

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May 2013 (Revised April 2015)
Case

Ron Johnson: Retail at Target, Apple, and J.C. Penney

By: Das Narayandas, Kerry Herman and Lisa Mazzanti

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details

Keywords: Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States

April 2005 (Revised November 2008)
Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage

October 2004 (Revised October 2005)
Case

ORIX KK: Incentives in Japan

In the context of Japan's struggling economy of the 1990s, ORIX, a leading Japanese financial services company, implemented a new performance evaluation and compensation system. At the time, many higher-paying western firms were entering the Japanese market and... View Details

Keywords: Performance Evaluation; Cross-Cultural and Cross-Border Issues; Compensation and Benefits; Financial Services Industry; Japan

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