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  • November 2016 (Revised March 2018)
  • Module Note

Strategy Execution Module 9: Building a Balanced Scorecard

By: Robert Simons
This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model
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Simons, Robert. "Strategy Execution Module 9: Building a Balanced Scorecard." Harvard Business School Module Note 117-109, November 2016. (Revised March 2018.)
  • September 2023 (Revised September 2024)
  • Case

IBJ, Inc. (A): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Akiko Saito
In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details
Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value
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Casadesus-Masanell, Ramon, and Akiko Saito. "IBJ, Inc. (A): Seeking Matrimony in Japan." Harvard Business School Case 724-356, September 2023. (Revised September 2024.)
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
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Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • 10 May 2017
  • News

Who's Receiving An Honorary Degree This Sunday?

  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
  • 11 Jan 2010
  • Research & Ideas

Mixing Open Source and Proprietary Software Strategies

Adopting a new business model can be a strategic, game-changing play in any industry. But knowing when and how to try something new can be tricky, particularly in the constantly evolving software industry.... View Details
Keywords: by Julia Hanna; Web Services
  • September 2001 (Revised May 2006)
  • Case

Webvan

Examines Webvan's operations and the processes by which it delivers groceries that were ordered from the Internet to customers' homes. Recounts Webvan's history from founding through early 2001 and concentrates on the unique approaches to warehousing, delivery,... View Details
Keywords: Business Model; Failure; Business Startups; Consumer Products Industry; Service Industry
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McAfee, Andrew P., and Mona Ashiya. "Webvan." Harvard Business School Case 602-037, September 2001. (Revised May 2006.)
  • 05 Jan 2021
  • News

Who Will Lead Health Care In A Post-COVID World?

  • 31 May 2023
  • Video

The Case for a New Climate Workforce and New Training Methods

  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

Raffaelli, a professor in the Organizational Behavior Unit at Harvard Business School. “All the ingredients were there for the independent sector to see the end of its days.” Something miraculous started happening in 2009, however. After... View Details
Keywords: by Michael Blanding; Entertainment & Recreation

    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: e-commerce industry; high technology; retailing
    • March 2016 (Revised May 2018)
    • Case

    Reinventing Best Buy

    By: John R. Wells and Gabriel Ellsworth
    On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
    Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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    Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
    • 2003
    • Conference Paper

    Follow the Money: What Really Drives Technology Innovation in Construction

    By: John D. Macomber
    Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
    Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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    Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
    • 25 Apr 2014
    • Video

    HBS Digital Initiative

    • November 2023 (Revised April 2024)
    • Case

    Paytm: A Payments Journey in India

    By: Álvaro Rodríguez Arregui, Amram Migdal and Kanika Jain
    Paytm was an Indian financial technology company. Since its launch in 2010, it had built a dominant payments system in India, comprising mobile wallets, offline payments via QR codes, and a payments bank that offered no-frills banking. However, in 2016, the Indian... View Details
    Keywords: Entrepreneurship; Situation or Environment; Business Ventures; Business Model; Banks and Banking; Business Strategy; Competition; Financial Services Industry; Banking Industry; Technology Industry; Asia; South Asia; India
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    Rodríguez Arregui, Álvaro, Amram Migdal, and Kanika Jain. "Paytm: A Payments Journey in India." Harvard Business School Case 824-039, November 2023. (Revised April 2024.)
    • 24 May 2017
    • News

    J.Crew Boss Mickey Drexler Confesses: I Didn’t Get the Web

    • 16 Aug 2013
    • News

    What We’re Reading Friday

    • March 2000
    • Case

    Medscape

    By: Richard M.J. Bohmer and Lisa Shapiro Strovink
    Medscape is a health care Web site that focuses on delivering high-quality information to health providers and consumers. This case describes Medscape's formation and business model and asks, How is this model unique and is it sustainable? View Details
    Keywords: Business Model; Customer Focus and Relationships; Service Delivery; Web Sites; Information Industry
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    Bohmer, Richard M.J., and Lisa Shapiro Strovink. "Medscape." Harvard Business School Case 600-056, March 2000.
    • March 2008 (Revised April 2008)
    • Case

    Sony PlayStation 3: Game Over?

    By: Elie Ofek
    Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model... View Details
    Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry
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    Ofek, Elie. "Sony PlayStation 3: Game Over?" Harvard Business School Case 508-076, March 2008. (Revised April 2008.)
    • 09 Nov 2017
    • News

    Why Global Success Depends On Separating Language & Culture

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