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Show Results For
-
All HBS Web
(8,613)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Insurance Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value...
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- 14 Sep 2016
- News
Web Surfers Have a Schedule and Stick to It
- December 2023 (Revised August 2024)
- Supplement
Microsoft Azure and the Cloud Wars (B)
By: Andy Wu and Matt Higgins
By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had...
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Keywords:
Microsoft;
Artificial Intelligence;
AI;
Competition;
Information Infrastructure;
Market Participation
Wu, Andy, and Matt Higgins. "Microsoft Azure and the Cloud Wars (B)." Harvard Business School Supplement 724-434, December 2023. (Revised August 2024.)
- 20 Mar 2014
- Working Paper Summaries
Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870-1940
Keywords:
by Geoffrey Jones & Andrew Spadafora
- October 2012
- Case
Romney vs. Obama and U.S. Energy Policy
By: Rawi Abdelal and Kaitlyn Tuthill
In 2012, the energy sector in the United States was demanding major reform. Prices of oil and gas had continued to cripple the middle and lower class as the U.S. economy slowly recovered. At the same time, the U.S. lagged behind developed economies in production of...
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Keywords:
Mitt Romney;
Barack Obama;
Energy;
Election Outcomes;
Climate Change;
Renewable Energy;
Political Elections;
Policy;
Business and Government Relations;
Public Administration Industry;
United States
Abdelal, Rawi, and Kaitlyn Tuthill. "Romney vs. Obama and U.S. Energy Policy." Harvard Business School Case 713-050, October 2012.
- Article
Reputation When Threats and Transfers Are Available
By: Ernesto Dal Bo, Pedro Dal Bo and Rafael Di Tella
We present a model where a long-run player is allowed to use both money transfers and threats to influence the decisions of a sequence of short-run players. We show that threats might be used credibly (even in arbitrarily short repeated games) by a long-lived player...
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Keywords:
Crime and Corruption;
Decision Choices and Conditions;
Game Theory;
Mathematical Methods;
Interests;
Power and Influence;
Reputation
Dal Bo, Ernesto, Pedro Dal Bo, and Rafael Di Tella. "Reputation When Threats and Transfers Are Available." Journal of Economics & Management Strategy 16, no. 3 (Fall 2007).
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...
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- December 2012
- Article
Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty
By: Max Bazerman and Francesca Gino
Early research and teaching on ethics focused on either a moral development perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we briefly describe...
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Keywords:
Ethical Decision Making;
Corruption;
Unethical Behavior;
Behavioral Decision Research;
Behavior;
Ethics
Bazerman, Max, and Francesca Gino. "Behavioral Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty." Annual Review of Law and Social Science 8 (December 2012): 85–104.
- December 2022
- Article
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
By: Dominique Olié Lauga, Elie Ofek and Zsolt Katona
A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, the authors examine under what conditions firms will differentiate through product quality versus advertising intensity. Firms select quality in a first stage,...
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Lauga, Dominique Olié, Elie Ofek, and Zsolt Katona. "When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly." Journal of Marketing Research (JMR) 59, no. 2 (December 2022): 1252–1265.
- 2024
- Working Paper
Webmunk: A New Tool for Studying Online Behavior and Digital Platforms
By: Chiara Farronato, Audrey Fradkin and Chris Karr
Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We...
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Farronato, Chiara, Audrey Fradkin, and Chris Karr. "Webmunk: A New Tool for Studying Online Behavior and Digital Platforms." NBER Working Paper Series, No. 32694, July 2024.
- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past...
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Keywords:
Communication Strategy;
Quantitative Analysis;
Consumer Marketing;
Marketing Planning;
Product Management;
Sales Promotions;
Program Budgeting;
Marketing Strategy;
Advertising;
Product Marketing;
Budgets and Budgeting;
Sales;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
- January 2000 (Revised November 2001)
- Case
Mavesa (A): Business Strategy Amid Economic and Political Turmoil
Examines Mavesa's response to external liberalization in 1989. The consumer packaged goods firm, which had been extensively vertically integrated, completely revamps its business strategy in the 1990s.
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Kennedy, Robert E., and Brian Irwin. "Mavesa (A): Business Strategy Amid Economic and Political Turmoil." Harvard Business School Case 700-041, January 2000. (Revised November 2001.)
- January 2021
- Article
'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability
By: Shawn A. Cole and A. Nilesh Fernando
We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high, and advice changes practices, increasing yields in cumin (28%) and cotton (8.6% for a...
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Keywords:
Agricultural Extension;
Informational Inefficiencies;
Technology Adoption;
Agribusiness;
Information;
Mobile Technology;
India
Cole, Shawn A., and A. Nilesh Fernando. "'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability." Economic Journal 131, no. 633 (January 2021): 192–219.
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect...
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- March 2015 (Revised May 2015)
- Case
Turkey and the Southern Corridor
By: Rawi Abdelal, Esel Çekin and Cigdem Çelik
In December 2014, Russia cancelled the South Stream pipeline that was envisaged to deliver natural gas through the Black Sea basin on to Europe and replaced it with a new pipeline through Turkey. The Turkish Stream was a great opportunity for Turkey to turn itself into...
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Keywords:
Business & Government Relations;
Energy;
Energy Security;
Energy Corridor;
Hub;
Turkey;
European Union;
Eurasia;
Politics;
International Relations;
Trade;
Energy Sources;
Business and Government Relations;
Energy Industry;
European Union;
Turkey;
Russia
Abdelal, Rawi, Esel Çekin, and Cigdem Çelik. "Turkey and the Southern Corridor." Harvard Business School Case 715-042, March 2015. (Revised May 2015.)
- March 2009
- Article
Risk Management and Calculative Cultures
By: Anette Mikes
Enterprise risk management (ERM) has recently emerged as a widespread practice in financial institutions. It has been increasingly codified and encrypted into regulatory, corporate governance and organisational management blueprints. A burgeoning literature of...
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Keywords:
Risk Management;
Practice;
Banks and Banking;
Corporate Governance;
Value;
Business and Shareholder Relations;
Managerial Roles;
Culture;
Governing Rules, Regulations, and Reforms;
Business or Company Management;
Financial Services Industry
Mikes, Anette. "Risk Management and Calculative Cultures." Management Accounting Research 20, no. 1 (March 2009): 18–40. (
Winner of David Solomons Prize For the best paper in each annual volume of Management Accounting Research presented by Chartered Institute of Management Accountants
.)- February 2001 (Revised September 2005)
- Case
Howard Schultz and Starbucks Coffee Company
By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments...
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Keywords:
Entrepreneurship;
Groups and Teams;
Brands and Branding;
Growth Management;
Employee Relationship Management;
Consumer Behavior;
Organizational Design;
Leadership Style;
Customer Relationship Management;
Competitive Advantage;
Vertical Integration;
Food and Beverage Industry
Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
- July 2024
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety...
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Keywords:
Autonomy;
Chatbots;
New Technology;
Brand Crises;
Mental Health;
Large Language Model;
AI and Machine Learning;
Behavior;
Well-being;
Technological Innovation;
Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology 34, no. 3 (July 2024): 481–491.