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- All HBS Web
(1,521)
- People (3)
- News (238)
- Research (1,101)
- Events (2)
- Multimedia (3)
- Faculty Publications (722)
- Fast Answer
Transforming Education Through Social Entrepreneurship
cover emerging sectors and technological advances in education, healthcare, retail, energy, aerospace, consumer goods and automotive. For example, searching on the keyword, "education" retrieves reports on the... View Details
- Web
Buy Now, Pay Later: Credit and Charity
Economy: The Rise of Credit Reporting Credit in a Consumer Society Research Links Credits “Monte di pietà, an institution of Christian piety, may licitly charge money for outlays, losses, and even for a moderate return.” 4 — Pope Leo X,... View Details
- Web
Digital Marketing & AI Workshop - Course Catalog
on AI-driven marketing efficiency, students will explore how emerging tools can accelerate customer acquisition and retention while optimizing costs. Ideal for students pursuing careers in consumer marketing, startups, or digital... View Details
- December 2015 (Revised September 2016)
- Supplement
ANA (B)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (B)." Harvard Business School Supplement 516-054, December 2015. (Revised September 2016.)
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
Millennials are disruptive bunch. The first generation to grow up with the internet, consumers born after 1980 are used to relying on technology and engineering to do almost everything—including shopping (Amazon), listening to music... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
Keywords: Martha Lagace
- Article
Network Effects in the Governance of Strategic Alliances
We argue that the stock of prior alliances between participants in the biotechnology sector forms a network that serves as a governance mechanism in interfirm transactions. To test how this network substitutes for other governance mechanisms, we examine how equity... View Details
Keywords: Network Effects; Governance; Strategy; Alliances; Stocks; Market Transactions; Equity; Mortgages; Biotechnology Industry
Robinson, David, and Toby E. Stuart. "Network Effects in the Governance of Strategic Alliances." Journal of Law, Economics & Organization 23, no. 1 (April 2007): 242–273.
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
- March 1996 (Revised February 1999)
- Case
Vistakon: 1 Day Acuvue Disposable Contact Lenses
By: Alvin J. Silk, Bruce Issacson and Marie Bell
Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details
Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States
Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.)
- Article
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India
By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
Gaurav, Sarthak, Shawn A. Cole, and Jeremy Tobacman. "Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India." Journal of Marketing Research (JMR) 48, no. SPL (November 2011): S150–S162.
- 08 Sep 2015
- First Look
September 8, 2015
that exists at the top of organizational hierarchies. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49601 forthcoming Management Science Financing Risk and Innovation By: Nanda, Ramana, and Matthew Rhodes-Kropf... View Details
Keywords: Carmen Nobel
- 01 Jun 2012
- News
Made in the USA
to know that across the country, the population of ethnic consumers was growing. “I’ve always subscribed to the theory that trends are like horses,” adds Scharfman. “It’s easier to ride them in the direction they’re already going.”... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
moving off the shelf fast enough to yield $1 million, you probably have a consumer-marketing problem more than a financing problem. Do you know how well your product is moving off the shelf? It is easy to think you are succeeding based on... View Details
- December 2011
- Article
Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?
By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Journal of Finance 66, no. 6 (December 2011): 1933–1967.
- July 2010 (Revised December 2010)
- Case
Beohemija's Duel
By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
enterprises - "We start from scratch each time as a way of making sure it's really ours" - in industries where he believes customers are being ill-served or have few choices. Growth is financed by revenues, and companies are kept... View Details
- Web
What Happens When Company Tweets Get Political | Working Knowledge
a time when corporate America was not very online. Most companies used social media for promoting products and services or engaging with consumers in a friendly fashion. Political posts on a company account were rare. That all changed... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
replenish all the water it uses in beverage production. "They're minimizing the political and consumer risks they face from people who say, 'You're taking all the water,' or 'You're polluting local water supplies,'" Henderson says.... View Details
- 01 Dec 2004
- News
Ideas: Books
Case Studies in International Entrepreneurship by Walter Kuemmerle (McGraw-Hill) This collection of 29 cases based on real situations compares opportunities, financing contexts, valuation approaches, and entrepreneurial styles in the... View Details
- May 2023
- Teaching Note
Away: Scaling a DTC Travel Brand
By: Joseph B. Fuller and Jill Avery
Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details