Advertising Agency Services - Publications - Faculty & Research

03 Aug 2010
First Look

First Look: August 3

social cues from reputation stakeholders and from prominent third-party bureaucratic actors can serve as symbolic signals that can affect the decision making of regulatory agencies. Our findings suggest that while social cues from reputation stakeholders and... View Details

Keywords: Martha Lagace

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

Yoshimi Anzai, Marta E. Heilbrun, Derek Haas, Luca Boi, Kirk Moshre, Satoshi Minoshima, and Vivian S. Lee Abstract—The lack of understanding the true costs (not charges) of delivering health care services poses tremendous challenges in... View Details

Keywords: Sean Silverthorne

30 Sep 2024
News

The Making of a Streaming Sensation

because we were past what they've called Peak TV. We've had this golden age of scripted drama, and a lot of the services, the streaming services in particular, have been investing very, very heavily in user acquisition. And they've been... View Details

01 Dec 1999
News

A Class Act

alumni profiles are introduced as "Interesting and Important Things about Men You Know." Summer 1942 Full page photo/obituary announcing the death of Ensign Francis X. Clarke (MBA '41), the first American alumnus "to lose his life in the country's View Details

Keywords: Nancy O. Perry

05 Nov 2013
First Look

First Look: November 5

levels, and prices and show that competition with privacy has several effects on the marketplace. First, competition drives the provision of services with a low level of disclosure. Second, competition ensures that View Details

Keywords: Sean Silverthorne

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

widespread problem in emerging markets, and this case is focused on the agency of business in this issue. It uses the interview material to explore definitions of corruption; how it impacts business in emerging markets; how it can be... View Details

Keywords: Dina Gerdeman

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

volunteers “have helped the city capitalize on the innovation sprouting from Silicon Valley, through specific initiatives such as designing the structure of the city’s startup incubator, developing innovative ways to incorporate technology solutions to city departments... View Details

Keywords: Margie Kelley

01 Mar 2013
News

Sizing Up Social Impact

is an independent foreign aid agency with the mission to reduce poverty through sustainable economic growth in some of the world's poorest countries. "Farmer training was at the heart of the Ghana program," says Jonathan Bloom (MBA 1972),... View Details

Keywords: Julia Hanna; Crop Production; Agriculture; Administration of Economic Programs; Government; Administration of Housing Programs, Urban Planning, and Community Development; Government; Water, Sewage and Supply Systems; Utilities

01 Dec 2013
News

Faculty Q&A: Playing the Hits

entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details

Keywords: Patrick Kirchner; Educational Services; Educational Services; Educational Services

01 Sep 2013
News

Who Are We?

From that vantage point, he observed social media's key role in the Arab Spring and was so impressed that he joined Twitter as an adviser. When the Tohoku earthquake and tsunami struck Japan in 2011, Kondo saw how Twitter enabled the country's institutions and View Details

Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

01 Dec 2011
News

Making the Case for Leadership

cannot be successful unless they show vulnerability, are consistent, take time to be balanced, have a vision, and embrace their role as decision-makers. In the 2010 case “Toby Johnson: Leading After School,” Johnson, with military service... View Details

01 Feb 1997
News

Doing It Your Way

a day to purchase goods and services (such as magazine subscriptions) advertised on Time Warner Inc.'s World Wide Web site, for example. The software leads customers through a series of screens and... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

25 Oct 2024
Blog Post

Harvard Business School Announces Latest RISE Fellows

Demonstrated commitment to and impact in communities of color in the US, including but not limited to: Work that addresses disparities in communities of color Work to enact change in programs and policies that impact communities of color Grassroots, formal, and... View Details

24 Apr 2012
First Look

First Look: April 24

by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented... View Details

Keywords: Carmen Nobel

02 Sep 2018
News

Havana Rising

company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details

Keywords: Dan Morrell; photographed by Eve North

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

participants were given a situation involving a global context (strategizing about the future of a foreign wire service and advertising at an international sports competition). When asked to brainstorm in a... View Details

Keywords: by Michael Blanding

2015
Working Paper

Markets with Price Coherence

By: Benjamin Edelman and Julian Wright

In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price... View Details

Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Price; Distribution Channels; Business History; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry

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Supplemental Financial Information | Annual Report 2024

million, or 2 percent, to $304 million, finishing fiscal 2024 slightly below plan. The decrease primarily reflected lower revenue from advertising and from HBP’s Corporate Learning and Harvard Business Press groups, which was partially... View Details

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the companies involved in moving goods... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

06 Sep 2016
First Look

September 6, 2016

buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead of adding more features to the... View Details