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  • 27 Sep 2018
  • Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail
  • Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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  • January 2013 (Revised March 2017)
  • Case

CloudFlare, Inc.: Running Hot?

By: Thomas R. Eisenmann and Alex Godden
In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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  • 07 Jul 2022
  • News

Are Online Prices Higher Because of Pricing Algorithms?

  • 17 Aug 2012
  • News

Scaling is Hard, Case Study: TripAdvisor

  • 09 May 2017
  • News

The Minimum Wage Eats Restaurants

  • 14 Dec 2018
  • Blog Post

The ABCs of Recruiting at HBS

EC? RC? Aldrich? What’s an Aldrich? Every organization has their own acronyms and jargon and HBS is no exception. If you are new to recruiting at HBS let us provide an HBS to English dictionary to get you acclimated to terms you’ll see on our View Details
Keywords: All Industries
  • 17 Nov 2020
  • News

2020’s Best Places to Shop on Black Friday

  • 09 Dec 2016
  • News

How Wayfair Built a Furniture Brand from Scratch

  • September 2016 (Revised February 2017)
  • Case

MyTime

By: Juliane Begenau and Robin Greenwood
Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the... View Details
Keywords: Customer Valuation; Discounted Cash Flow; Software; Valuation Methodologies; Subscriber Models; Financial Management; Corporate Finance; Growth and Development Strategy; Valuation; Applications and Software; Information Technology Industry; North and Central America
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  • October 2013 (Revised July 2024)
  • Teaching Note

Amazon in 2024

By: Sunil Gupta
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
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  • October 2011 (Revised August 2017)
  • Case

PunchTab, Inc.

By: Ramana Nanda, William R. Kerr and Lauren Barley
PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund... View Details
Keywords: Financial Strategy; Investment; Investment Funds; Internet and the Web; Mobile and Wireless Technology; Corporate Entrepreneurship; Venture Capital; San Francisco
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  • 13 Oct 2016
  • Video

The Crash and the Fix of Healthcare.gov

  • 08 Jul 2012
  • News

Amazon economy: From warehouse to powerhouse

  • 11 Jan 2019
  • Blog Post

The ABCs of Recruiting at HBS

EC? RC? Aldrich? What’s an Aldrich? Every organization has their own acronyms and jargon and HBS is no exception. Here are some of the terms used at HBS that relate to on-campus company recruiting. Hopefully, you will have an even better understanding of what to expect... View Details
  • 19 Dec 2018
  • News

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

  • 16 Jul 2020
  • News

Crisis offers a chance to rewrite accounting to include impact

    Raffaella Sadun

    Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

    • 2023
    • Working Paper

    Learning to Use: Stack Overflow and Technology Adoption

    By: Daniel Jay Brown and Maria P. Roche
    In this paper, we examine the potential impact of Q&A websites on the adoption of technologies. Using data from Stack Overflow – one of the most popular Q&A websites worldwide – and implementing an instrumental-variable approach, we find that users whose questions... View Details
    Keywords: Technology Adoption; Knowledge Sharing
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    • November 2000
    • Exercise

    Atlantis-Biovent Negotiation: Confidential Instructions for Biovent

    By: Michael A. Wheeler
    This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution website that will determine whether... View Details
    Keywords: Insurance; Bids and Bidding; Emerging Markets; Agreements and Arrangements; Conflict of Interests; Strategy; Web Sites
    Related