web personalization - Publications - Faculty & Research

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

little performance variability—because the tasks are standard, because the firm or industry has reduced variability, or because the business model limits the bandwidth of performance variance. Think about the difference between sales personnel at Nordstrom, where View Details

Keywords: by Carmen Nobel

09 Jan 2007
First Look

First Look: January 9, 2007

their role. Those who can acknowledge their misconceptions have a far greater chance of success. For example, new managers typically assume that their position will give them the authority and freedom to do what they think is best. Instead, they find themselves... View Details

Keywords: Martha Lagace

08 Dec 2015
First Look

December 8, 2015

Regulate Companies like Airbnb and Uber? By: Edelman, Benjamin G., and Damien Geradin Abstract—New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and... View Details

Keywords: Sean Silverthorne

2023
Working Paper

Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance

By: Prithwiraj Choudhury, Jacqueline N. Lane and Iavor Bojinov

Designing management practices to better onboard organizational newcomers working remotely is a key priority for firms. We report results from a randomized field experiment conducted at a large global firm that estimates the performance effects of different types of... View Details

Keywords: Remote Work; Virtual Water Coolers; Social Interactions; Careers; Field Experiment; Employees; Interpersonal Communication; Internet and the Web; Performance; Personal Development and Career

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11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

character of the CEO and allows Barton to "walk in the shoes" of the CEO to see from his perspective why he didn't follow Barton's recommendation. Q: Barton seems to accept and perhaps appreciate the different personalities and... View Details

Keywords: by Martha Lagace

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

chips, now sold by the company. This year's submissions include Smoky Brisket and Tzaziki. The glut of easily accessible information on the Web has birthed The Age of Transparency, turning millions of consumers into amateur journalists.... View Details

Keywords: by Carmen Nobel; Advertising

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

opted for only minimal control in order to create larger personal networks. Further, there was little governmental regulation of social networking companies protecting those users. In the past two weeks, Facebook’s world had changed with... View Details

Keywords: by James Heskett; Web Services; Web Services

April 2000 (Revised May 2000)
Case

Capital One Financial Corporation

By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige

Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details

Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States

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24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

“Global Survival Kit” condition chose to donate all six items, compared with just 5 percent in the “gift” condition and 3 percent in the cash condition. “The strength of the increase was a really nice surprise,” says Doug Wayne, director of national digital marketing... View Details

Keywords: by Carmen Nobel

15 Mar 2017
Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details

Keywords: by Carmen Nobel; Green Technology

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

make." Students can continue to personalize their education as much as possible by accessing a proprietary Web site called Transition to General Manager. There they read interviews on forty topical... View Details

Keywords: by Martha Lagace

14 Dec 2015
Research & Ideas

Airbnb Hosts Discriminate Against African-American Guests

Due to racial discrimination, white vacationers have an easier time booking an Airbnb rental property than African-Americans do, according to a new study from faculty at Harvard Business School. The problem seems to lie in all the View Details

Keywords: by Carmen Nobel; Web Services; Web Services

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

get a startup successfully off the ground in the electronic economy. Venture Capital as a Commodity "We definitely see a major shift occurring in the venture capital community," said Corey, who co-founded the Web consulting firm... View Details

Keywords: by Kenneth Liss

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

personalized selling (cosmetics, for example), online shops have a hard time creating a satisfying experience. Hence stores have much to offer in these product categories. What strategies can retailers implement given the increasing lack... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

November 2017
Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details

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21 Apr 2015
First Look

First Look: April 21

customized web sites for overseas markets? How would she maintain the detail and attention she had put into so many aspects of the company as Nasty Gal grew? As Amoruso's time was limited and management resources were already spread thin... View Details

Keywords: Carmen Nobel & Sean Silverthorne

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

one had to live with that decision for some time. Today, the movement is toward settings that aren't "matchy-match"; Steuben's new lines of glassware work together and meet the needs of a consumer who wants a differentiated, View Details

Keywords: by Julia Hanna; Consumer Products

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The Strategic Way To Hire a Sales Team

First Look: January 9, 2007

December 8, 2015

Virtual Water Coolers: A Field Experiment on the Role of Virtual Interactions on Organizational Newcomer Performance

The IT Leader’s Hero Quest

A Brand Manager’s Guide to Losing Control

What Should Mark Zuckerberg Do?

Capital One Financial Corporation

People Have an Irrational Need to Complete 'Sets' of Things

More Than 900 Examples of How Climate Change Affects Business

Making the Move to General Manager

Airbnb Hosts Discriminate Against African-American Guests

Facebook Fake News in the Post-Truth World

Leadership and Teaming

Incubators: The New Venture Capitalists?

Retailing Revolution: Category Killers on the Brink

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Amazon.com, 2016

First Look: April 21

Luxury Isn’t What It Used to Be

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