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  • 27 May 2022
  • News

Celebrating the Harvard Business School Class of 2022

  • 29 May 2024
  • News

The EC Formula: MBA Class of 2024 Looks Back

  • 27 May 2014
  • Video

Congratulations Class of 2014!

  • 28 Aug 2015
  • Video

HBS Welcomes Class of 2017

  • August 2013
  • Teaching Note

Nutricia Middle East: Measuring Sales Force Effectiveness

By: F. Asis Martinez-Jerez
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Globalized Firms and Management; Customer Relationship Management; Commercialization; Management Practices and Processes; Salesforce Management; Nutrition; Performance Evaluation; Information Management; Health Industry; Africa; Middle East
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  • April 2006
  • Case

Nutricia Middle East: Measuring Sales Force Effectiveness

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Management Teams; Salesforce Management; Customer Relationship Management; Emerging Markets; Nutrition; Performance Effectiveness; Business Strategy; Commercialization; Health Industry; Middle East; Africa
Related
  • 26 May 2023
  • Video

Celebrating the Harvard Business School Class of 2023

  • 03 Jun 2019
  • Blog Post

9 Lessons from the Class of 2019

It is the students who ultimately end up teaching all of us. Here are the nine lessons we learned from the Class of 2019. 9. A Lesson in... View Details
  • 27 May 2015
  • Video

Class Day 2015: Scott Cook

  • 09 Jun 2024
  • Blog Post

The EC Formula: MBA Class of 2024 Looks Back

industries and functions. We asked members of the MBA Class of 2024 what EC course will help them succeed in their various sectors, why they pursued an MBA, what advice they would give to prospective MBA... View Details
  • 01 Jun 1996
  • News

Class Acts

Leadership, intellect, entrepreneurial savvy, interest in community service, good old-fashioned school spirit - these are some of the defining characteristics of the MBA Class... View Details
  • 2005
  • Class Lecture

Leadership Is a Choice: The General Manager in the Middle

By: Joseph L. Bower
Keywords: Leadership; Managerial Roles
Related
  • 15 Oct 2014
  • Blog Post

HBS Class of 2016

Fall is such an enjoyable time of year at HBS - the campus is buzzing with excitement as the new school year begins. Over the past month, our office of Career and Professional... View Details
  • 18 Sep 2014
  • News

Room to grow: global expansion in the middle ground

Israeli companies have pursued novel and successful growth strategies that provide valuable lessons to others. In his research, Elie Ofek, the T. J. Dermot Dunphy Professor of Business Administration, explains how these firms have... View Details
  • Web

Middle East & North Africa - Global

Middle East & North Africa Cairo, Dubai, Istanbul, Tel Aviv HBS continues its efforts to build a deep understanding of and expertise in global business practice and innovation around the world, including... View Details
  • 02 May 2011
  • News

MBA Students Comment on Turmoil in the Middle East and North Africa

  • 26 May 2011
  • News

Dean Nohria Addresses the Class of 2011

  • 22 Nov 2021
  • Blog Post

Class of 2021 Career Choices

The HBS class of 2021 weathered quite a few setbacks with the rapid changes to their internships in the summer of 2020, some of which were pulled... View Details
Keywords: All Industries
  • 28 May 2014
  • Video

Class Day 2014: Casey Gerald

  • 25 Aug 2014
  • Video

Class of 2016 Section Reveal