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  • October 2002 (Revised December 2003)
  • Case

Collabrys, Inc. (A)-The Evolution of a Startup

By: Dorothy A. Leonard and Brian DeLacey
The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details
Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States
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Leonard, Dorothy A., and Brian DeLacey. "Collabrys, Inc. (A)-The Evolution of a Startup." Harvard Business School Case 603-064, October 2002. (Revised December 2003.)
  • 2025
  • Book

After the Idea: What It Really Takes to Create and Scale a Startup

By: Julia Austin
A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on my experience at renowned startups like Akamai Technologies, VMware, and DigitalOcean and the hundreds of founders and... View Details
Keywords: Entrepreneurship; Business Startups; Business Plan; Growth and Development Strategy; Business or Company Management
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Austin, Julia. After the Idea: What It Really Takes to Create and Scale a Startup. Basic Venture, 2025.
  • 19 Jun 2017
  • Working Paper Summaries

Learning to Manage: A Field Experiment in the Indian Startup Ecosystem

Keywords: by Aaron Chatterji, Solene Delecourt, Sharique Hasan, and Rembrand Koning; Technology
  • 07 Sep 2020
  • Working Paper Summaries

Entrepreneurs (Co-) Working in Close Proximity: Impacts on Technology Adoption and Startup Performance Outcomes

Keywords: by Maria P. Roche, Alexander Oettl, and Christian Catalini
  • 2022
  • Book

Corporate Explorer: How Corporations Beat Startups at the Innovation Game

By: Andrew Binns, Charles A. O'Reilly III and Michael Tushman
Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from... View Details
Keywords: Organization Change And Adaptation; Disruptive Innovation; Organizational Change and Adaptation; Innovation and Management; Leading Change
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Binns, Andrew, Charles A. O'Reilly III, and Michael Tushman. Corporate Explorer: How Corporations Beat Startups at the Innovation Game. Hoboken, NJ: Wiley, 2022.
  • April 2015 (Revised March 2017)
  • Case

Instacart and the New Wave of Grocery Startups

By: John Deighton and Leora Kornfeld
Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory... View Details
Keywords: Food Retailing; Outsourced Grocery Delivery; Online Ordering; Dynamic Pricing; Data Analytics; Marketing Strategy; Food; Distribution Channels; Business Startups; Food and Beverage Industry; California
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Deighton, John, and Leora Kornfeld. "Instacart and the New Wave of Grocery Startups." Harvard Business School Case 515-089, April 2015. (Revised March 2017.)
  • 2012
  • Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details
Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result
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Wasserman, Noam. The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Kauffman Foundation Series on Innovation and Entrepreneurship. Princeton University Press, 2012. (Academy of Management award - One of Top Five Business Books of the Year Independent Publishers Association - Top Business Books of the Year, Entrepreneurship category (Axiom-Silver award))
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

early on—rookie mistakes can set back (or kill) a business before it’s barely out of the gate. Read Khalid Halim’s thoughts on Hypergrowth and the Law of Startup Physics for more on this point. “Unless you are doing hard science that is... View Details
Keywords: by Julia Austin
  • March 2012 (Revised May 2012)
  • Case

Todd Krasnow: From Startup to Corporate and Back

By: Janet Kraus and Myra Hart
Keywords: Entrepreneurs; Entrepreneurship
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Kraus, Janet, and Myra Hart. "Todd Krasnow: From Startup to Corporate and Back." Harvard Business School Case 812-121, March 2012. (Revised May 2012.)
  • December 2003
  • Teaching Note

Collabrys, Inc. (A)-The Evolution of a Startup (TN)

By: Dorothy A. Leonard
Teaching Note for (9-603-064). View Details
Keywords: Information Technology Industry; United States
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Leonard, Dorothy A. "Collabrys, Inc. (A)-The Evolution of a Startup (TN)." Harvard Business School Teaching Note 604-067, December 2003.
  • March 2022
  • Case

Exchanging Salary for Stock Options at a Startup

By: Erik Stafford
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Stafford, Erik. "Exchanging Salary for Stock Options at a Startup." Harvard Business School Case 222-077, March 2022.
  • March 2018
  • Supplement

Hatch Startup Equity Valuation exercise for Instructor Use

By: Christopher Stanton and Shikhar Ghosh
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Stanton, Christopher, and Shikhar Ghosh. "Hatch Startup Equity Valuation exercise for Instructor Use." Harvard Business School Spreadsheet Supplement 818-705, March 2018.
  • February 2018
  • Teaching Note

Instacart and the New Wave of Grocery Startups

By: John Deighton
Teaching Note for HBS No. 515-089. View Details
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Deighton, John. "Instacart and the New Wave of Grocery Startups." Harvard Business School Teaching Note 918-411, February 2018.
  • 2024
  • Working Paper

Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups

By: Shirley Lu, George Serafeim and Simon Xu
We study whether incumbent firms increase their product focus on climate solutions in response to venture capital (VC) financing of climate-tech startups. Using large language models to measure a firm's focus on climate solutions, we find that incumbents in similar... View Details
Keywords: Climate Finance; Climate Change; Technological Innovation; Entrepreneurship; Venture Capital; Private Equity; Environmental Sustainability; Business Startups
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Lu, Shirley, George Serafeim, and Simon Xu. "Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups." Harvard Business School Working Paper, No. 25-025, November 2024.
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Might Also Like: Why Digital Is a State of Mind, Not Just a Skill Set Tech Hubs: How Software Brought Talent and Prosperity to New Cities Is A/B Testing Effective? Evidence from 35,000 Startups Related reading from the Working Knowledge... View Details
Keywords: by Pamela Reynolds
  • August 2019 (Revised March 2023)
  • Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
  • 23 Jun 2021
  • Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

and the Direction of Startup Innovation. “You’re missing out on information from a huge swath of the population,” says Rembrand Koning, an assistant professor in the Strategy Unit, who wrote the paper along with Sarofim-Rock Professor of... View Details
Keywords: by Michael Blanding
  • October 2018
  • Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
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Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
  • Research Summary

The Servicification of the U.S. Economy: The Role of Startups versus Incumbent Firms

By: Karen Mills
Over the last few decades, the U.S. economy has exhibited a significant shift from manufacturing towards services. This transition has been particularly prominent in an important subcategory of services industries that drives innovation and employs many high-wage... View Details
  • 2022
  • Chapter

The Servicification of the U.S. Economy: The Role of Startups versus Incumbent Firms

By: Mercedes Delgado, J. Daniel Kim and Karen G. Mills
Over the last few decades, the U.S. economy has exhibited a significant shift from manufacturing towards services. This transition has been particularly prominent in an important subcategory of services industries that drives innovation and employs many high-wage... View Details
Keywords: Servicification; Supply Chain Industries; STEM Labor; Innovation; Growth; Entrepreneurship; Innovation and Invention; Economic Growth; Policy; Service Industry; United States
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Delgado, Mercedes, J. Daniel Kim, and Karen G. Mills. "The Servicification of the U.S. Economy: The Role of Startups versus Incumbent Firms." In The Role of Innovation and Entrepreneurship in Economic Growth, edited by Michael J. Andrews, Aaron Chatterji, Josh Lerner, and Scott Stern. Chicago: University of Chicago Press, 2022.
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