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  • 2021
  • Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details
Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States
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  • 20 Aug 2024
  • Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Sports
  • 31 Mar 2021
  • Video

Sports as A Classroom: Lessons in Leadership, Diversity, Inclusion & Impact

  • 23 Mar 2016
  • Cold Call Podcast

The Team Sport of Scaling a Business

Keywords: Re: Lynda M. Applegate
  • February 2024 (Revised January 2025)
  • Case

Time to Play? Netflix Considers Live Sports

By: Sara McKinley Torti
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  • 10 Mar 2025
  • Video

Winning Strategies in Entertainment, Media, and Sports

  • 18 Mar 2016
  • Video

The Team Sport of Scaling a Business

  • May 2022
  • Case

RacingThePlanet’s 20-Year Marathon

By: Daniel Isenberg and William Kerr
Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global... View Details
Keywords: Entrepreneurial Management; Sports; Sports Management; COVID-19 Pandemic; Cross-Cultural and Cross-Border Issues; Problems and Challenges; Sports Industry
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  • 12 Oct 2021
  • News

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

  • 24 Apr 2024
  • Video

Sports as Classroom: Leadership & Diversity on and off the Basketball Court

  • 13 Dec 2019
  • Video

Melcolm Ruffin (MBA 2020) Talks Tightknit Families, Sports Stats, and Influencing at a Higher Level

  • February 2016
  • Teaching Plan

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones and Michael Norris
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  • 2023
  • Working Paper

LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since... View Details
Keywords: Soccer; ＂Sports Organizations,; Business History; Strategy; Brands and Branding; Technology Adoption; Sports Industry
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  • June 2019
  • Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett
Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details
Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning
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  • Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
  • 14 Mar 2012
  • Other Presentation

The Role of Sports in Society: Creating Shared Value

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's books and articles, in particular, "Creating Shared Value" (Harvard Business Review, Jan/Feb 2011); "Strategy and Society" (Harvard Business Review, Dec 2006); "What is Strategy?" (Harvard Business Review,... View Details
Keywords: Society; Qatar; United States
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  • November 10, 2022
  • Article

How to Build a Life: Marriage Is a Team Sport

By: Arthur C. Brooks
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  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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  • 21 Oct 2012
  • News

Why There Are So Many Conflicts in Pro Sports (And What to Do About Them)

  • October 2018
  • Case

SeatGeek

By: Robert F. Higgins and Sarah Mehta
In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket... View Details
Keywords: Event Ticketing; Sports Ticketing; Acquisition; Business Model; Decision Making; Cost vs Benefits; Digital Platforms; Sports; Strategy; Information Technology; Mobile and Wireless Technology; Digital Platforms
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