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  • All HBS Web  (3,589)
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  • All HBS Web  (3,589)
    • People  (16)
    • News  (823)
    • Research  (1,750)
    • Events  (23)
    • Multimedia  (18)
  • Faculty Publications  (952)
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  • Article

Doing Business with Strangers: Reputation in Online Service Marketplaces

By: Antonio Moreno and Christian Terwiesch
Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data... View Details
Keywords: Online Service Marketplace; Procurement; Auctions; Reputation; Bids and Bidding
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Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
  • September 2009
  • Article

Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms

By: Gautam Ahuja, Francisco Polidoro Jr. and Will Mitchell
Recent research shows that preexisting network structure constrains the formation of new interorganizational alliances. Firms that are poorly embedded in a network structure are less likely than richly embedded firms to form alliances, because they lack informational... View Details
Keywords: Interorganizational Networks; Interfirm Collaboration; Embeddedness; Networks; Joint Ventures; Alliances
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Ahuja, Gautam, Francisco Polidoro Jr., and Will Mitchell. "Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms." Strategic Management Journal 30, no. 9 (September 2009): 941–958.
  • 2009
  • Journal Article

Privacy in Online Social Networks: Empirical Evidence from Facebook

By: Frank Nagle and Lisa Singh
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Nagle, Frank, and Lisa Singh. "Privacy in Online Social Networks: Empirical Evidence from Facebook." Proceedings of the International Conference on Advances in Social Network Analysis and Mining (2009).
  • 2010
  • Article

Power, Social Influence and Organizational Change: A Network Perspective

By: Julie Battilana and Tiziana Casciaro
Keywords: Organizations; Change; Perspective
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Battilana, Julie, and Tiziana Casciaro. "Power, Social Influence and Organizational Change: A Network Perspective." Academy of Management Best Paper Proceedings (2010).
  • 2012
  • Journal Article

EWNI: Efficient Anonymization of Vulnerable Individuals in Social Networks

By: Frank Nagle, Lisa Singh and Aris Gkoulalas-Divanis
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Nagle, Frank, Lisa Singh, and Aris Gkoulalas-Divanis. "EWNI: Efficient Anonymization of Vulnerable Individuals in Social Networks." Proceedings of the Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD) (2012): 359–370.
  • 17 Dec 2011
  • Conference Presentation

Unified Modeling of User Activities on Social Networking Sites

By: Himabindu Lakkaraju and Angshu Rai
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Lakkaraju, Himabindu, and Angshu Rai. "Unified Modeling of User Activities on Social Networking Sites." Paper presented at the 25th Annual Conference on Neural Information Processing Systems (NIPS), Workshop on Computational Science and the Wisdom of Crowds, Granada, Spain, December 17, 2011.
  • 2001
  • Conference Presentation

Trust in Business-to-Business Relationships: Combining Social and Electronic Networks

By: Ranjay Gulati
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Gulati, Ranjay. "Trust in Business-to-Business Relationships: Combining Social and Electronic Networks." Paper presented at the Academy of Management Annual Meeting, Washington, DC, 2001.
  • July 13, 2023
  • Article

Threads Foreshadows a Big—and Surprising—Shift in Social Media

By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details
Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
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Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
  • 2020
  • Chapter

Immigrant Networking and Collaboration: Survey Evidence from CIC

By: Sari Pekkala Kerr and William R. Kerr
Networking and the giving and receiving of advice outside of one's own firm are important features of entrepreneurship and innovation. We study how immigrants and natives utilize the potential networking opportunities provided by CIC, formerly known as the Cambridge... View Details
Keywords: Immigrants; Networking; Advice; Entrepreneurs; Inventors; Start-up Employees; Venturing; Co-working; Agglomeration; Immigration; Entrepreneurship; Networks; Innovation and Invention; Social and Collaborative Networks
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Kerr, Sari Pekkala, and William R. Kerr. "Immigrant Networking and Collaboration: Survey Evidence from CIC." In The Roles of Immigrants and Foreign Students in U.S. Science, Innovation, and Entrepreneurship, edited by Ina Ganguli, Shulamit Kahn, and Megan MacGarvie. Chicago: University of Chicago Press, 2020.
  • 2019
  • Working Paper

Immigrant Networking and Collaboration: Survey Evidence from CIC

By: Sari Pekkala Kerr and William R. Kerr
Networking and the giving and receiving of advice outside of one’s own firm are important features of entrepreneurship and innovation. We study how immigrants and natives utilize the potential networking opportunities provided by CIC, formerly known as the Cambridge... View Details
Keywords: Immigrants; Networking; Advice; Entrepreneurs; Inventors; Start-up Employees; Venturing; Co-working; Agglomeration; Immigration; Entrepreneurship; Networks; Innovation and Invention; Social and Collaborative Networks
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Kerr, Sari Pekkala, and William R. Kerr. "Immigrant Networking and Collaboration: Survey Evidence from CIC." Harvard Business School Working Paper, No. 19-078, January 2019.
  • August 2009
  • Teaching Note

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea
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Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network (TN)." Harvard Business School Teaching Note 510-028, August 2009.
  • April 2014 (Revised June 2016)
  • Case

Tapestry Networks

By: Karthik Ramanna and Matthew Shaffer
Tapestry Networks assembled industry leaders and their regulators in small, private meetings to build new frameworks for pressing regulatory challenges. Tapestry's motivating principle was to reimagine solutions to complex problems (e.g., drug-approval standards) in... View Details
Keywords: General Management; Government And Business; Strategy; Consulting Industry; United States; European Union
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Ramanna, Karthik, and Matthew Shaffer. "Tapestry Networks." Harvard Business School Case 114-051, April 2014. (Revised June 2016.)
  • February 2021
  • Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu
As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details
Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms
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Gu, Grace, and Feng Zhu. "Trust and Disintermediation: Evidence from an Online Freelance Marketplace." Management Science 67, no. 2 (February 2021): 794–807.
  • 03 Apr 2020
  • Working Paper Summaries

Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock

Keywords: by Prithwiraj Choudhury, Wesley W. Koo, and Xina Li
  • June 2008
  • Case

From xiaonei to hainei: The Quest for the Social Networking Service Market in China

By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he... View Details
Keywords: Entrepreneurship; Venture Capital; Social and Collaborative Networks; Competition; Internet; China
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Lassiter, Joseph B., III, Michael Shih-Ta Chen, and Keith Chi-ho Wong. "From xiaonei to hainei: The Quest for the Social Networking Service Market in China." Harvard Business School Case 808-164, June 2008.
  • September 2009 (Revised March 2015)
  • Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
  • February 2011 (Revised November 2013)
  • Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
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Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
  • Article

Race, Opportunity, and Diversity of Social Circles in Managerial Managers' Networks

By: Herminia Ibarra
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Ibarra, Herminia. "Race, Opportunity, and Diversity of Social Circles in Managerial Managers' Networks." Academy of Management Journal 38, no. 3 (June 1995): 673–703.
  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
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Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
  • May 2009
  • Exercise

Mapping Your Network

By: David A. Thomas
This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details
Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
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Thomas, David A. "Mapping Your Network." Harvard Business School Exercise 409-129, May 2009.
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