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  • All HBS Web  (12,494)
    • People  (96)
    • News  (4,333)
    • Research  (4,036)
    • Events  (80)
    • Multimedia  (275)
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  • Summer 2017
  • Article

Copyright Enforcement: Evidence from Two Field Experiments

By: Hong Luo and Julie Holland Mortimer
Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments... View Details
Keywords: Copyright; Law Enforcement; Lawsuits and Litigation; Cost
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Luo, Hong, and Julie Holland Mortimer. "Copyright Enforcement: Evidence from Two Field Experiments." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 499–528.
  • March 2013
  • Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
Keywords: Customers; Advertising
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Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
  • 2011
  • Other Teaching and Training Material

Immersion Experience Program Note: Brazil

By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee
Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details
Keywords: Brazil
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Musacchio, Aldo, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau, and Felix Oberholzer-Gee. "Immersion Experience Program Note: Brazil." Harvard Business School Publishing, 2011.
  • August 1983
  • Supplement

Learning from a Consulting Experience (B)

By: Arthur N. Turner
Keywords: Experience and Expertise; Consulting Industry
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Turner, Arthur N. "Learning from a Consulting Experience (B)." Harvard Business School Supplement 484-009, August 1983.
  • 23 Mar 2018
  • Working Paper Summaries

Experience Markets: An Application to Outsourcing and Hiring

Keywords: by Christopher T. Stanton and Catherine Thomas
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • January 2010
  • Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider
Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details
Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias
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Barron, Greg, and Stephen Leider. "The Role of Experience in the Gambler's Fallacy." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
  • August 1983
  • Case

Learning from a Consulting Experience (A)

By: Arthur N. Turner
Keywords: Consulting Industry
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Turner, Arthur N. "Learning from a Consulting Experience (A)." Harvard Business School Case 484-008, August 1983.
  • April 2021
  • Teaching Note

Hot Wheels: Launching the Mixed-Play Experience

By: Elie Ofek and Andres Terech
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Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021.
  • 17 May 2022
  • Cold Call Podcast

Delivering a Personalized Shopping Experience with AI

Keywords: Re: Jill J. Avery
  • April 2014
  • Article

Awards Unbundled: Evidence from a Natural Field Experiment

By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details
Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia
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Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Awards Unbundled: Evidence from a Natural Field Experiment." Journal of Economic Behavior & Organization 100 (April 2014): 44–63.
  • June 2019
  • Teaching Note

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Aldo Sesia
Teaching Note for HBS No. 419-004. View Details
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Groysberg, Boris, and Aldo Sesia. "California Closets: Organizing the Customer Experience." Harvard Business School Teaching Note 419-064, June 2019.
  • November 2007 (Revised June 2016)
  • Background Note

Differences at Work: The Individual Experience

By: Sandra J. Sucher
This note presents some basic concepts and findings from social science research that can help you anticipate and manage some of the complexities of differences at work. View Details
Keywords: Demographics
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Sucher, Sandra J. "Differences at Work: The Individual Experience." Harvard Business School Background Note 608-068, November 2007. (Revised June 2016.)
  • 21 May 2015
  • Working Paper Summaries

Incentives versus Reciprocity: Insights from a Field Experiment

Keywords: by Doug J. Chung & Das Narayandas
  • 16 Oct 2008
  • Working Paper Summaries

Making the Gambler’s Fallacy Disappear: The Role of Experience

Keywords: by Gregory M. Barron & Stephen Leider
  • 1994
  • Chapter

International Experiences with Securities Transaction Taxes

By: K. A. Froot and J. Campbell
Keywords: Corporation Taxation; Interest Deductibility; Cost Of Capital; Corporate Finance; Accounting; Borrowing and Debt; Financing and Loans; Interest Rates
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Froot, K. A., and J. Campbell. "International Experiences with Securities Transaction Taxes." In The Internationalization of Equity Markets, edited by J. Frankel, 277–308. University of Chicago Press, 1994. (Revised from NBER Working Paper No. 4587, December 1993; also featured in The NBER Digest, May 1994.)
  • March 23, 2009
  • Editorial

Wanted: Elected Leaders with International Experience

By: R. Dujarric and A. Zelleke
Keywords: Leadership
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Dujarric, R., and A. Zelleke. "Wanted: Elected Leaders with International Experience." Christian Science Monitor (March 23, 2009).
  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
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Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
  • January 2021 (Revised March 2022)
  • Case

Arçelik: From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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Israeli, Ayelet, and Fares Khrais. "Arçelik: From a Dealer Network to an Omnichannel Experience." Harvard Business School Case 521-067, January 2021. (Revised March 2022.)
  • January 2025
  • Case

Reimagining the Employee Experience at the LEGO Group

By: Amy Edmondson, Mark Mortensen and Elisabeth Powell
In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details
Keywords: Leadership; Employee Relationship Management; Values and Beliefs; Organizational Culture; Alignment; Compensation and Benefits; Europe
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Edmondson, Amy, Mark Mortensen, and Elisabeth Powell. "Reimagining the Employee Experience at the LEGO Group." Harvard Business School Case 625-088, January 2025.
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