cross-cultural communication - Publications - Faculty & Research

03 Mar 2009
First Look

First Look: March 3, 2009

credulity, and perverse incentives and suspect behavior on the part of issuers, rating agencies, and borrowers. Cross-cultural Research in Organizational Behavior Authors:Heidi K. Gardner and P. Christopher Earley Periodical:In The SAGE... View Details

Keywords: Martha Lagace

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

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23 Oct 2018
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New Research and Ideas, October 23, 2018

forecasts: how they are aggregated, evaluated, and communicated to stakeholders. We expect to see greater use and aggregation of probability forecasts, especially given developments in statistical modeling, machine learning, and expert... View Details

Keywords: Dina Gerdeman

21 Feb 2017
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First Look at New Research: February 21

explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Bringing together 650 interviews conducted across Rakuten’s locations in Brazil,... View Details

Keywords: Carmen Nobel

16 Apr 2013
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First Look: April 16

Social Psychology Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal By: Aknin, Lara B., Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener,... View Details

Keywords: Sean Silverthorne

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

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Past Issues - Alumni

Now, serving as the nexus for a community of farmers, entrepreneurs, investors, and researchers, she feels entirely at home. Work of Art Trading private equity for the arts, Jason Price is incubating a world-class art center in New Haven,... View Details

31 Jul 2012
First Look

First Look: July 31

examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO, bridging cross-cultural differences among management, overcoming regulatory... View Details